How to Use Zapier with Pinterest

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How to Get Started with Pinterest on Zapier

Using Zapier with Pinterest lets you automatically create Pins, manage boards, and connect your favorite apps without writing code. This guide explains how to set up the Pinterest app in Zapier, connect your account, and configure common automation workflows step by step.

What You Need Before Connecting Pinterest to Zapier

Before you start building workflows, make sure your Pinterest account is properly set up and ready to connect to Zapier.

  • A valid Pinterest account (personal or business).
  • At least one existing Pinterest board with a name.
  • Permission to connect third-party apps to Pinterest.
  • A Zapier account with access to create Zaps.

If you manage automations for a team or clients, consider documenting your connection details and workflow goals in a separate system such as Consultevo before you begin.

How to Connect Pinterest to Zapier

To use Pinterest in your automations, you must first connect your Pinterest account to Zapier through the Pinterest app settings.

  1. Sign in to your Zapier account.
  2. In the left navigation, open the “Apps” section.
  3. Search for “Pinterest” and select the Pinterest app.
  4. Click the option to connect a new account.
  5. A new window will prompt you to log in to Pinterest, if you are not already signed in.
  6. Review the requested permissions and approve access so Pinterest can work with Zapier.

After completing these steps, your Pinterest account will appear as a connected account within the Pinterest app in Zapier. You can reuse this account connection in as many Zaps as you need.

Understanding Pinterest Actions in Zapier

When using Pinterest inside Zapier, you will typically configure actions that run after a trigger event from another app. These actions allow you to post or update content on Pinterest automatically.

Main Pinterest Actions Available in Zapier

The Pinterest app offers several key actions you can use within your Zaps:

  • Create Pin — Automatically publish a new Pin to a specific Pinterest board based on data from another app.
  • Create Board (if available) — Make a new board to organize Pins for a particular campaign or topic.
  • Find Board (if available) — Look up an existing board to use for a Pin within a Zap.

The exact list of available actions and optional fields may change over time, so always check the Pinterest app page inside Zapier for the most up-to-date options.

How to Create a Pinterest Pin with Zapier

One of the most common automations is creating a new Pinterest Pin from content generated in another app, such as a form, spreadsheet, or social tool. Follow the steps below to set this up in Zapier.

Step 1: Choose Your Trigger App in Zapier

  1. In your Zapier dashboard, click “Create Zap”.
  2. Select the app that will start the workflow, such as Google Sheets, Shopify, or another supported tool.
  3. Choose the trigger event, for example:
  • New row in a spreadsheet.
  • New product in a store.
  • New record in a database.
  1. Connect the trigger app account and test the trigger to pull in sample data.

Step 2: Add a Pinterest Action in Zapier

  1. Click the plus icon to add an action step.
  2. Search for and select the Pinterest app in Zapier.
  3. Choose the Create Pin action.
  4. Select your connected Pinterest account.
  5. Click “Continue” to configure the action fields.

Step 3: Configure the Pin Fields

On the action setup screen inside Zapier, you will map values from your trigger app into the Pinterest Pin fields. Common fields include:

  • Board — Choose a specific board, or use a field from your trigger app if you store board names or IDs there.
  • Title — Map a text field such as product name, blog title, or content headline.
  • Description — Use a detailed text field containing descriptions, captions, or summaries.
  • Destination URL — Map the link you want users to visit, such as a product page or article.
  • Image — Provide a direct image URL or a file object supported by the Pinterest integration.

After mapping these fields, click to continue and test your Pinterest action. Zapier will send a sample Pin to your selected Pinterest board so you can confirm that everything looks correct.

Managing Boards and Content with Zapier

Beyond creating Pins, you may want to manage boards and organize content in Pinterest using automation. Zapier provides tools that help you keep your workspace tidy and consistent.

Organize Pinterest Boards via Zapier

Depending on the available actions, you can build Zaps that:

  • Create new boards when you launch a campaign.
  • Route Pins to different boards based on categories or tags from your trigger app.
  • Use search or lookup steps to match records in your other tools with corresponding Pinterest boards.

For large teams or agencies, combining filters, paths, or lookup tables in Zapier can help ensure each Pin goes to the correct board automatically, reducing manual work and errors.

Testing and Troubleshooting Pinterest Zaps

To keep your automations reliable, it is important to test and troubleshoot your Pinterest workflows in Zapier.

How to Test Your Zapier Workflow

  1. Use the “Test” feature on your trigger step to confirm Zapier can receive data.
  2. Run the test for your Pinterest action to create a sample Pin.
  3. Check your Pinterest account and verify that the board, title, description, and image appear as expected.
  4. Adjust field mappings if any information is incorrect or missing.

Common Issues When Using Pinterest in Zapier

  • Authentication errors — Reconnect your Pinterest account in the Zapier apps section if access was revoked or expired.
  • Permission problems — Make sure you have the correct permissions in Pinterest to post Pins or manage boards.
  • Invalid image URLs — Confirm that image links are direct and accessible so Pinterest can create the Pin.
  • Board not found — Check that the board name or ID matches exactly, or use a static selection instead of a dynamic field if needed.

If problems continue, review your task history inside Zapier to see detailed error messages for each run.

Where to Learn More About Pinterest and Zapier

The Pinterest app in Zapier may receive updates, new fields, or new actions over time. To stay current with the latest capabilities and limitations, review the official Zapier support documentation.

You can read the original help article about getting started with Pinterest here: Pinterest on Zapier help guide. That resource provides up-to-date details on supported triggers, actions, and any special requirements for connecting your account.

By combining Pinterest with Zapier, you can streamline content publishing, keep boards organized, and integrate your visual marketing efforts with the rest of your business tools in a fully automated workflow.

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