GoHighLevel Audiences Tab How-To Guide
If you are moving from tools like ClickUp into a full marketing platform, understanding how the Audiences tab works in GoHighLevel is essential for managing your ad targeting. This guide explains how to access, connect, and configure your ad accounts in the Audiences section inside Ad Manager settings so you can synchronize audiences across supported ad networks.
What the GoHighLevel Audiences Tab Does
The Audiences tab in GoHighLevel is part of the Ad Manager settings. It is where you connect external ad platforms so GoHighLevel can read and manage audiences from those platforms.
From this tab, you can:
- See which ad platforms are connected to your GoHighLevel account.
- Connect new ad platforms that support audience synchronization.
- Disconnect ad platforms you no longer wish to use.
- Verify that your connections are active and ready to sync audiences.
The Audiences area does not replace your ad accounts. Instead, it gives GoHighLevel permission to communicate with those accounts to use audiences for campaigns.
How to Open the GoHighLevel Audiences Tab
To access the Audiences settings inside GoHighLevel, follow these steps:
- Sign in to your GoHighLevel account with an admin or appropriate user.
- From the left-side navigation, go to the Marketing or Ad Manager section (depending on your interface layout).
- Open Settings within Ad Manager.
- Click the Audiences tab at the top of the settings page.
Once the Audiences tab is open, you will see a list of available ad platforms that can be connected to GoHighLevel for audience management.
Supported Ad Platforms in GoHighLevel Audiences
In the Audiences tab, GoHighLevel displays each supported ad platform as a separate connection block. While the exact platforms may evolve, they typically include the major ad networks that allow audience syncing.
For each ad platform you will usually see:
- The platform name and logo.
- A Connect or Disconnect button.
- A status indicator showing whether GoHighLevel is authorized.
This layout helps you quickly confirm which platforms are ready for audience synchronization.
How to Connect Ad Platforms to GoHighLevel Audiences
To let GoHighLevel manage audiences, you must authorize it to access your ad accounts. Use the following procedure for each platform.
Step-by-step: Connect an Ad Platform in GoHighLevel
- Open the Audiences tab inside Ad Manager settings.
- Locate the ad platform you want to connect.
- Click the Connect button for that platform.
- A pop-up or redirect will appear asking you to log in to the selected ad platform (if you are not already logged in).
- Sign in with the account that owns or manages the ad assets you want to use.
- Review the permissions requested by GoHighLevel and click Allow or Authorize.
- Wait for the authorization process to complete. You will be returned to the Audiences tab.
After authorization, the status for that platform should display as connected, indicating that GoHighLevel can now read and manage audiences where supported.
Confirming the Connection in GoHighLevel
Once you have connected an ad platform, confirm that everything is ready:
- Check that the button now shows Disconnect instead of Connect.
- Verify that the connection status shows as active or connected.
- If there is any error message, follow the instructions on screen or re-authorize.
If the connection is healthy, GoHighLevel can start using your ad platform audiences in applicable campaigns and automations.
How to Disconnect Ad Platforms in GoHighLevel Audiences
If you no longer want GoHighLevel to have access to a specific ad account, you can remove the connection directly from the Audiences tab.
Step-by-step: Disconnect an Ad Platform
- Go to the Audiences tab within Ad Manager settings.
- Find the platform you wish to remove.
- Click the Disconnect button.
- Confirm the action if GoHighLevel shows a confirmation dialog.
After disconnecting, GoHighLevel will no longer sync or manage audiences for that platform. To restore access later, simply repeat the connection process.
Best Practices for Using GoHighLevel Audiences
When managing audiences through GoHighLevel, keep these practices in mind to maintain smooth operations:
- Use a stable admin account: Connect ad platforms with an account that is unlikely to lose access or be removed.
- Keep logins secure: Ensure only authorized team members can modify ad connections in GoHighLevel.
- Review connections regularly: Periodically open the Audiences tab to check for any disconnected or expired authorizations.
- Coordinate with your team: If you change passwords or access levels on the ad platform side, update the GoHighLevel connection as needed.
Following these steps will help prevent sync interruptions and ensure your audiences stay available for campaigns.
Troubleshooting GoHighLevel Audiences Connections
Sometimes a connected ad platform may show errors or may not sync as expected.
Common troubleshooting steps include:
- Click Disconnect and then reconnect the platform.
- Ensure the ad platform user account still has proper permissions.
- Log out of the ad platform in your browser, then try connecting again from GoHighLevel.
- Clear your browser cache if authorization screens do not load properly.
If issues continue, consult the official documentation for the Audiences tab and Ad Manager settings. You can view the original support article here: GoHighLevel Audiences Tab Overview.
Where GoHighLevel Audiences Fits in Your Workflow
The Audiences tab is a foundational configuration area. Before you build complex automations or launch ad campaigns through GoHighLevel, you should ensure that your audience connections are set up correctly.
Typical workflow sequence:
- Connect your CRM, funnels, and pipelines.
- Open the Audiences tab and connect your ad platforms.
- Configure your campaign and ad settings in Ad Manager.
- Use audiences from connected platforms in relevant campaigns where supported.
Once connections are active, GoHighLevel can better align your marketing data with your advertising audiences.
Additional Resources Beyond GoHighLevel
For broader marketing strategy, CRM optimization, and help configuring systems around your GoHighLevel setup, you can review expert resources such as Consultevo, which offers consulting and implementation guidance for digital marketing operations.
For detailed and up-to-date technical information on the Audiences tab, always refer to the official help center article from GoHighLevel linked above, as platform capabilities and interface details may change over time.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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