Recover Lost Sales with GoHighLevel Abandoned Checkout Emails
If you manage online sales using ClickUp for project tracking and GoHighLevel for funnels or websites, enabling abandoned checkout emails is a simple way to win back lost revenue. This guide walks you through how to configure the automatic abandoned checkout email feature in GoHighLevel so you can re‑engage customers who almost completed a purchase but left before paying.
What Are Abandoned Checkout Emails in GoHighLevel?
An abandoned checkout happens when a customer starts the checkout process on your GoHighLevel funnel or website but does not finish the payment. Automatic abandoned checkout emails are follow-up messages sent after a delay, reminding the customer to return and complete the order.
In GoHighLevel, this is a built-in feature for funnels and websites using the payments system. Once enabled, the platform will automatically send a single reminder email based on the delay you configure.
Where Abandoned Checkout Emails Appear in GoHighLevel
Before turning the feature on, it is important to know where these emails will show up inside your account:
- They are triggered from your funnel or website checkout pages.
- They appear as email conversations in your account for the contact who abandoned checkout.
- They are logged alongside other communications, so your team can see if the reminder was sent and whether the contact responded.
These messages are not a full campaign or workflow; they are a single, system-generated email managed directly by GoHighLevel.
Requirements to Use GoHighLevel Abandoned Checkout Emails
To successfully use this feature, ensure the following are in place:
- You are using a GoHighLevel funnel or website that includes a checkout step.
- The checkout is connected to a valid payment integration (for example, Stripe).
- Your account email settings are correctly configured so the platform can send outgoing emails.
- Contacts must enter a valid email address during checkout for the reminder to be delivered.
Once these basic requirements are met, you can activate the abandoned checkout email directly in your funnel or website settings.
How to Enable Abandoned Checkout Emails in GoHighLevel
Follow these steps to turn on automatic abandoned checkout emails within your GoHighLevel account. Steps may vary slightly based on interface updates, but the core process remains the same.
Step 1: Open the Correct GoHighLevel Funnel or Website
- Log in to your GoHighLevel account.
- From the main navigation, go to your Sites or Funnels section.
- Locate the specific funnel or website that contains the checkout page you want to monitor for abandonment.
- Click to edit the funnel or website.
Make sure you are working on the right funnel or website, especially if you manage multiple brands or products.
Step 2: Access Funnel or Website Settings
- Inside the editor, look for the Settings tab related to the funnel or website.
- Open the settings panel where payment and email options are managed.
This is where GoHighLevel centralizes many automation features, including abandoned checkout emails.
Step 3: Locate the Abandoned Checkout Email Option
- In the settings area, scroll until you see an option labeled similar to Abandoned Checkout Email or Recover Abandoned Checkouts.
- Confirm that the toggle or checkbox for this feature is visible.
If you do not see the option, verify that a checkout step is included in your funnel or website and that payments are correctly configured.
Step 4: Turn On the GoHighLevel Abandoned Checkout Email
- Enable the toggle or checkbox to turn on the abandoned checkout email feature.
- GoHighLevel will now be set to send an automatic reminder email when a checkout is started but not completed.
After enabling, the platform will track incomplete orders and send a single follow-up email per abandoned checkout based on your delay settings.
Step 5: Configure the Delay Before the Email Sends
- Within the same settings area, look for a field that controls the delay time or wait period before the abandoned checkout email is sent.
- Enter the desired delay. Common options include:
- 30 minutes after checkout is abandoned
- 1 hour after checkout is abandoned
- 24 hours after checkout is abandoned
Choose a delay that matches your sales strategy. shorter delays can work well for flash offers, while longer delays may suit higher-ticket products.
What the GoHighLevel Abandoned Checkout Email Contains
The automatic email generated by GoHighLevel is designed to remind the contact of their incomplete purchase. While the exact content is system-controlled, it typically includes:
- A reminder that the customer left items in their cart or did not finish checkout.
- A link that takes them back to the checkout page.
- Basic details about the product or order.
Because this is a built-in automation, it is not managed as a standard email template within your normal campaigns. It is optimized to quickly bring the contact back to their in-progress order.
How GoHighLevel Identifies an Abandoned Checkout
Understanding how the platform decides that a checkout is abandoned helps you set realistic expectations:
- The customer visits a GoHighLevel checkout page and begins entering their information.
- They provide at least an email address but do not complete payment.
- After the set delay passes, the system checks if the order is still incomplete.
- If the purchase is not finished, GoHighLevel sends the abandoned checkout email.
If the customer completes the order before the delay period ends, the reminder email is not sent.
Best Practices for Using GoHighLevel Abandoned Checkout Emails
To get the most from this feature, keep these tips in mind:
- Select an appropriate delay: Start with 1–2 hours and adjust based on your audience behavior.
- Monitor conversions: Track how many contacts return and complete checkout after the reminder.
- Combine with other automations: Use additional GoHighLevel workflows to nurture leads who still do not purchase after the reminder.
- Test your checkout: Run a test transaction to confirm the email is triggered correctly and arrives in the inbox.
Troubleshooting Abandoned Checkout Emails in GoHighLevel
If abandoned checkout emails are not sending or contacts are not receiving them, review the following areas:
- Check that the feature toggle is enabled for the correct funnel or website.
- Confirm a valid email address is collected during checkout.
- Verify your email sending settings and domain configuration.
- Ensure the delay has actually passed before expecting the email to be sent.
For technical reference, you can consult the original GoHighLevel documentation on abandoned checkout emails at this official support article.
Why Abandoned Checkout Emails Matter in GoHighLevel
Every incomplete order represents potential revenue that almost converted. Using GoHighLevel to automatically send reminders helps you:
- Recover a percentage of lost sales with minimal effort.
- Improve the ROI of your funnels and paid traffic.
- Provide a smoother buying experience for distracted customers.
Over time, this single setting can produce a significant lift in completed orders, especially for stores with high traffic or complex checkouts.
Next Steps and Additional Optimization
Once your abandoned checkout emails are active, consider layering other optimization tactics:
- Refine your checkout page design and copy.
- Use A/B tests on pricing and guarantees.
- Add follow-up workflows in GoHighLevel for non-buyers.
If you want expert help implementing broader funnel optimization around your GoHighLevel account, you can explore professional services from Consultevo.
By properly enabling and configuring automatic abandoned checkout emails, you allow GoHighLevel to quietly work in the background, reminding interested prospects to finish what they started and helping you recover sales that would otherwise be lost.
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