GoHighLevel AI Email Workflow Guide

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GoHighLevel AI Email Workflow Guide

If you use tools like ClickUp to manage tasks and want to streamline marketing automation, learning how to use AI-powered email generation in GoHighLevel workflows can save time and improve results. This guide walks you step by step through enabling, configuring, and using AI email actions inside your automations.

The AI email feature helps you quickly create personalized messages using workflow data, so you can send relevant, on-brand communication without writing every email from scratch.

What Is GoHighLevel AI Email Generation in Workflows?

Inside the workflow builder, GoHighLevel includes an AI Powered Email Generation option that automatically drafts emails for you. It uses prompts you provide, merges contact details from the workflow, and outputs an email directly in the email action.

You can use it to:

  • Generate fresh email copy with a prompt
  • Rewrite existing email content with a new style or tone
  • Adjust email length for different campaigns
  • Insert workflow data into the AI-generated content

This makes GoHighLevel workflows more efficient, especially when testing multiple message styles or running many follow-up sequences.

How to Access AI Email in GoHighLevel Workflows

Follow these basic steps to open the AI options inside a workflow email action.

  1. Open your sub-account. Log in and select the relevant sub-account where your automation lives.
  2. Go to the workflow builder. Navigate to Automation and open the workflow where you want to use AI email generation.
  3. Add or edit an email action. Click an existing Send Email step or drag a new email action into the workflow canvas.
  4. Locate the AI icon. Inside the email editor of GoHighLevel, find the AI button or option that opens the AI-powered email generation panel.

Once you see the AI configuration panel, you can start customizing prompts, instructions, and behavior for your email content.

Configuring GoHighLevel AI Email Settings

The AI panel provides several fields and options that control how your email will be generated. Understanding each setting helps you get better, more relevant results.

AI Mode Options in GoHighLevel

GoHighLevel generally supports two main AI modes for email content:

  • Generate New Email – Creates an entirely new email based on your prompt.
  • Improve / Rewrite Existing Email – Uses content you already wrote and refines, shortens, lengthens, or changes tone.

Choose the mode that matches your use case. For new campaigns, use Generate. For optimizing current sequences, use the rewrite mode.

Writing an Effective AI Prompt in GoHighLevel

The prompt is the main instruction the AI follows to create your email. A strong prompt should include:

  • Your audience (for example, new leads, trial users, booked appointments)
  • Your offer or main message
  • The desired call to action (book a call, reply, click a link, confirm appointment)
  • The style or voice (professional, friendly, persuasive, concise)

Example prompt you might use in GoHighLevel:

“Write a friendly follow-up email for a lead who just opted in for a free consultation. Thank them, confirm we received their details, and invite them to book a time on our calendar. Keep it under 200 words and end with a clear call to action.”

Using Workflow Data in GoHighLevel AI Emails

To personalize messages, GoHighLevel lets you reference contact and workflow data. You can use custom values or merge fields in your prompt or in the final email.

Common personalization examples include:

  • Contact first name and last name
  • Company or business name
  • Appointment date and time
  • Specific product or service interest

When crafting prompts, you can describe where to insert this data, such as: “Start the email with ‘Hi {{contact.first_name}}'” so the AI designs an email that works with personalization tags.

Choosing Tone and Length in GoHighLevel AI

The AI panel usually includes controls for:

  • Tone of voice – professional, casual, confident, empathetic, etc.
  • Length – short, medium, or long emails depending on your goals.

Pick a tone that fits your brand. For short reminders or transactional messages, use a brief, direct style. For nurture or sales campaigns in GoHighLevel, a medium-length email with a conversational tone often performs well.

Step-by-Step: Generate an AI Email in GoHighLevel

Use these steps to actually generate email content and insert it into your workflow.

  1. Open the workflow email action. Edit the email step where you want AI-created content.
  2. Click the AI button. This opens the AI email generation interface inside GoHighLevel.
  3. Select your mode. Choose Generate or Rewrite depending on whether you have existing text.
  4. Enter your prompt. Describe the audience, offer, and call to action clearly.
  5. Set tone and length. Choose the style and approximate word count.
  6. Insert personalization. Add any merge fields or instruct the AI to use custom values.
  7. Generate the email. Click the generate button to create AI content based on your settings.
  8. Review and edit. Carefully read the result, adjust wording, and ensure it matches your brand voice.
  9. Save the email action. Once satisfied, save and publish or update the workflow in GoHighLevel.

Always review generated content for accuracy, compliance, and clarity before sending it to contacts.

Best Practices for AI Email Content in GoHighLevel

To get consistently strong outputs from AI, follow these practical tips.

Be Specific in Your Instructions

Vague prompts often lead to generic emails. In GoHighLevel, always specify:

  • Who the email is for
  • Where they are in your funnel
  • What you want them to do next
  • Any important constraints (word limit, legal disclaimers, brand terms)

Use AI for Variations and A/B Tests

Instead of manually writing several versions, use GoHighLevel AI to generate alternatives. You can test different subject lines, intros, or calls to action, then measure which email performs better in your workflows.

Keep a Consistent Brand Voice

Even with automation, your brand voice should remain consistent. When prompting in GoHighLevel, mention:

  • Your brand personality (for example, direct and expert, or warm and supportive)
  • Words or phrases you always use
  • Any terms you want to avoid

If needed, refine the AI output and save a template you can reuse in future workflows.

Troubleshooting AI Email Generation in GoHighLevel

If the email results are not what you expected, try these troubleshooting steps.

  • Refine your prompt. Add more context about the audience and goal.
  • Adjust tone or length. A different tone or shorter format can improve clarity.
  • Check merge fields. Ensure custom values used in GoHighLevel are valid and available for the contact.
  • Regenerate content. Run the AI generation again with minor changes until the email meets your needs.

When issues persist, you can review the official documentation for details on the AI feature here: AI-powered email generation in workflow action.

Next Steps: Optimize Your GoHighLevel Workflows

After you master AI email creation in GoHighLevel, consider improving your overall funnel, follow-up logic, and tracking. Strong automation design combined with AI-generated content leads to better engagement and conversions.

If you want strategic help integrating AI workflows, funnels, and CRM processes, you can explore additional resources and services at Consultevo.

By using AI-powered email generation thoughtfully inside your GoHighLevel workflows, you can respond faster to leads, maintain consistent messaging at scale, and create highly targeted campaigns with far less manual writing.

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