GoHighLevel Funnel Statistics How-To Guide

This step-by-step guide explains how to read and use funnel statistics inside GoHighLevel. If you are moving from ClickUp or another platform, this walkthrough will show you exactly where to find your numbers, what each metric means, and how to troubleshoot common funnel tracking issues.

All instructions in this article are based on the official GoHighLevel funnel statistics documentation and are organized so you can follow them quickly while you work inside your account.

Accessing Funnel Statistics in GoHighLevel

Before you can analyze performance, you need to open the funnel statistics panel for the correct funnel and step.

1. Log in to your GoHighLevel account.

2. From the left sidebar, click Sites.

3. Select Funnels to open your funnel list.

4. Click on the funnel you want to review.

5. At the top right of the funnel builder, click the Statistics tab.

The statistics view shows an interactive chart, traffic numbers, conversions, and revenue for the selected funnel or specific step.

Understanding GoHighLevel Funnel Statistics Overview

The main overview in GoHighLevel funnel statistics gives you a quick health check for your entire funnel or an individual step.

Key metrics in the GoHighLevel statistics view

When you open the statistics tab, you will see several core metrics:

• Visitors: Total number of unique users who reached the selected funnel step or funnel as a whole.
• Page Views: Total number of times the page was loaded, including multiple visits by the same user.
• Conversions: Number of users who completed the main action on the step, such as submitting a form or purchasing.
• Conversion Rate: Percentage of visitors who converted. This is calculated as conversions ÷ visitors × 100.
• Sales: Total number of orders generated by the funnel or step.
• Revenue: Total monetary value from all sales on that funnel or step.

You can switch between funnel steps in GoHighLevel to see how each page contributes to total traffic, conversions, and revenue.

Adjusting Date Range and Filters in GoHighLevel

For accurate analysis, always confirm that you are viewing the correct time period and settings in GoHighLevel funnel statistics.

Change the statistics date range

1. In the statistics tab, locate the date range selector at the top right.

2. Click the date range to open the calendar.

3. Choose a predefined range such as Today, Last 7 days, or Last 30 days, or select a custom range.

4. Apply the date range to refresh all funnel metrics.

This lets you compare performance over time and isolate specific campaigns or promotions in GoHighLevel.

Filter by steps and variants

To drill down into specific parts of the funnel, use the filters:

• Step Filter: Choose a specific funnel step to see traffic and conversions only for that page.
• Variant Filter: If you have A/B tests, select a variant to review its metrics separately.

Filtering in this way helps you understand exactly where users drop off and which steps in GoHighLevel require optimization.

How GoHighLevel Tracks Funnel Conversions

Conversion tracking is driven by how users move between steps in your funnel. Understanding this logic is critical when you read statistics in GoHighLevel.

Entry and conversion steps in GoHighLevel funnels

Funnel statistics are based on users entering one step and then reaching another step that is counted as a conversion target.

• Entry Step: This is the step where the visitor first lands in your funnel.
• Conversion Step: This is the step you configure as the next goal, such as an order confirmation or a thank-you page.

In GoHighLevel, a conversion is recorded when a visitor moves from an entry step to a later step inside the same funnel during the selected date range.

Important conversion tracking rules

• Conversions are tied to navigation inside the funnel, not only to form submissions or payments.
• If a user does not reach the next step, no conversion is counted for that person.
• Refreshing the same page does not create a new conversion.
• If steps are skipped due to redirects or external links, conversions may not be recorded as expected.

Reading Revenue and Sales Data in GoHighLevel

Revenue data in GoHighLevel funnel statistics is based on orders created by products connected to your funnel steps.

Where revenue comes from

Sales and revenue values are generated when:

• A user completes a purchase using an order form step.
• The order includes products or subscriptions configured in your GoHighLevel account.
• The payment is processed through a connected gateway such as Stripe.

Each successful order is counted in the Sales metric, and the total value contributes to Revenue for that funnel or step.

Why revenue may show as zero

If you see traffic and conversions but no revenue in your GoHighLevel statistics, check the following:

• Confirm that the step is an Order Form or checkout page, not just a form.
• Verify that products are assigned correctly inside the step settings.
• Make sure your payment gateway is connected and active.
• Ensure that test payments are not filtered out based on your date range or settings.

Viewing Split Test Performance in GoHighLevel

Funnel split tests allow you to compare different versions of a page to see which converts better in GoHighLevel.

How to see split test stats

1. Open the funnel and click the Statistics tab.

2. Select the step that has a split test configured.

3. Use the Variant filter to choose each version of the page.

4. Review Visitors, Conversions, Conversion Rate, and Revenue for each variant.

GoHighLevel allocates traffic to each variant based on your split test configuration, then reports separate statistics so you can decide which version performs best.

Troubleshooting GoHighLevel Funnel Statistics

If your numbers do not match what you expect, follow these steps to troubleshoot funnel statistics in GoHighLevel.

Common issues and checks

• Missing visitors: Confirm that your funnel URL is correct and that you are looking at the right step and date range.
• No conversions: Make sure users can actually reach the next step and that there are no broken links or incorrect redirects.
• Unexpected conversion rate: Check if bots or internal testing traffic are inflating visitor numbers without converting.
• Revenue discrepancies: Compare orders in your payment gateway with funnel statistics to verify that all successful payments are captured.

Verify with the official GoHighLevel documentation

For deeper technical details on how each metric is calculated, review the official help article here: GoHighLevel Funnel Statistics Documentation.

Using GoHighLevel Funnel Stats to Optimize Performance

Once you understand how the statistics work, you can use them to improve funnel performance step by step.

Practical optimization checklist

• Identify low-converting steps and test new headlines, offers, or layouts.
• Use split tests in GoHighLevel to compare different designs or copy.
• Track conversion rate changes over defined periods after making edits.
• Monitor revenue per visitor to understand the value of traffic sources.
• Regularly compare current data with previous periods to spot trends.

By following these steps and reviewing funnel statistics consistently, you can transform raw data in GoHighLevel into clear decisions that increase leads, sales, and revenue.

Next Steps and Additional Resources

If you need expert help setting up or interpreting your funnel analytics, you can find implementation and strategy services at Consultevo.

For ongoing reference, keep the official statistics documentation from GoHighLevel bookmarked while you work. Combine the in-app analytics with structured optimization experiments and you will steadily improve conversion rates across all your funnels.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`