Track Social Performance with GoHighLevel Advanced Analytics

If you use ClickUp to organize work and need a powerful way to measure social media results, GoHighLevel advanced analytics in Social Planner can give you clear, actionable insights. This step-by-step guide explains how to access, read, and use social performance data so you can improve your marketing decisions with confidence.

The instructions below are based on the official Social Planner analytics documentation and walk you through engagement metrics, audience insights, and performance filters in a simple, practical way.

Overview of GoHighLevel Social Planner Analytics

The Social Planner analytics area in GoHighLevel lets you analyze how your posts perform across connected social accounts. You can review engagement, impressions, and audience behavior over time and compare results by profile or date range.

Using these analytics, you can quickly see which content formats work best, how often your audience interacts with posts, and which social channels deliver the strongest results for your campaigns.

How to Access Social Analytics in GoHighLevel

Follow these steps to open the Social Planner analytics dashboard from inside GoHighLevel:

1. Log in to your GoHighLevel account with the correct workspace or sub-account.

2. From the left-hand menu, select Marketing.

3. Click Social Planner to open the social scheduling and analytics section.

4. Inside Social Planner, locate and select the Analytics tab.

Once you are on the analytics screen, you will see key performance metrics, charts, and filters that help you analyze your data more precisely.

Understanding the Main GoHighLevel Analytics Metrics

The Social Planner analytics dashboard in GoHighLevel focuses on performance and engagement across your connected profiles. While exact labels may vary slightly by network, you will typically see the following types of metrics:

• Impressions: The number of times your content was displayed to users, regardless of whether they clicked or interacted.

• Engagements: Total interactions such as likes, reactions, comments, shares, or clicks.

• Engagement Rate: A percentage that compares engagements to impressions or reach. This helps you understand how compelling your content is.

• Profile-Level Performance: Comparative statistics for each connected social profile so you can see which channels drive better interaction.

These metrics are usually presented in visual charts and tables so you can quickly identify spikes, drops, and trends over your selected date range.

Filtering Social Data in GoHighLevel Analytics

To make decisions based on accurate comparisons, you will want to filter your data in GoHighLevel Social Planner. The analytics tab generally provides a range of filters to narrow down your view.

Using Date Range Filters in GoHighLevel

Date range filters let you focus on specific time periods, such as recent campaigns or monthly reports. Typical options include:

• Today, Yesterday

• Last 7 Days

• Last 30 Days

• Custom Date Range

To apply a date filter, open the date picker at the top of the analytics screen, select the desired period, and apply it. All charts and metrics will update to match the chosen timeframe.

Filtering by Social Profiles in GoHighLevel

Social Planner analytics lets you focus on one profile or compare several at once. You can usually:

• Select specific social accounts (for example, one Facebook Page or Instagram account).

• Compare engagement trends between different profiles.

• Isolate performance for a single channel when reviewing campaign results.

Use the profile selector at the top of the analytics page to include or exclude profiles as needed.

Key Analytics Sections Inside GoHighLevel Social Planner

The analytics view in Social Planner is divided into sections that highlight different aspects of performance. The sections may include overview metrics, charts, and detailed lists of top posts.

Overview Performance Section

The overview area summarizes the most important metrics in your GoHighLevel analytics:

• Total impressions and engagements for the selected period.

• Average engagement rate across chosen profiles.

• Top-performing social networks by interaction level.

This section gives you a quick snapshot of how your social content is performing overall and whether engagement is improving or declining.

Audience Engagement Trends

Engagement trend charts help you see how interactions evolve over time. In this section, you can:

• Track daily or weekly changes in likes, comments, and shares.

• Identify peak engagement days and times.

• Spot patterns that align with your posting schedule.

By reading these charts, you can adjust your posting frequency or timing to align with when your audience responds best.

Top Posts and Content Performance

Another essential section in GoHighLevel analytics highlights your best-performing posts. You will typically see:

• A list of posts sorted by engagement or impressions.

• Performance metrics per post, such as clicks or comments.

• Associated profile and publish date for each post.

Analyzing this list helps you recognize which content types, formats, or topics resonate most strongly with your audience.

How to Use GoHighLevel Analytics to Improve Strategy

Tracking metrics is only useful if it leads to better decisions. Use the insights from Social Planner analytics to refine your content and posting habits.

Identify What Works Best

Start with your top posts and profiles:

• Look for patterns among high-performing posts (visuals, captions, topics, content length).

• Compare engagement rates between profiles to see which networks deserve more focus.

• Check whether certain days or times reliably yield stronger interactions.

Document these findings and incorporate them into your upcoming content calendar.

Optimize Posting Frequency and Timing

With trend charts and engagement data in GoHighLevel, you can adjust your schedule strategically:

• Increase posting during hours or days with consistently higher engagement.

• Reduce or test changes during low-response periods.

• Align key announcements or campaigns with periods where impressions and engagement historically spike.

Monitor Performance After Strategy Changes

Whenever you adjust your social media strategy, use the same GoHighLevel analytics views to confirm whether the changes helped:

1. Note your baseline metrics before the change (impressions, engagement rate).

2. Implement new posting times, formats, or messaging for a defined test period.

3. Revisit Social Planner analytics and compare the new period with the baseline.

4. Keep successful elements and refine or drop what does not improve performance.

Best Practices for Reporting with GoHighLevel

Whether you manage internal campaigns or client accounts, you can use Social Planner analytics as the basis for regular reports.

• Choose a consistent reporting period (weekly, monthly, or per campaign).

• Highlight key metrics: total impressions, total engagements, engagement rate, and top posts.

• Include insights: what improved, what declined, and why.

• Outline next steps: tests, new content themes, and schedule changes.

Using a consistent format builds trust and makes it easier to show clear progress over time.

Where to Learn More About GoHighLevel Social Analytics

For detailed, official documentation on Social Planner analytics in GoHighLevel, you can review the original support article at this GoHighLevel help center page. It provides platform-specific screenshots and the most up-to-date feature information.

If you need broader strategy help beyond GoHighLevel itself, including funnel building and marketing automation, you can also explore resources from Consultevo for additional consulting and implementation ideas.

Final Thoughts on Using GoHighLevel Analytics

Social Planner analytics in GoHighLevel offers a centralized way to track impressions, engagements, and audience behavior across multiple social profiles. By learning how to filter data, interpret trends, and review top-performing content, you can transform raw numbers into clear strategic actions.

Use the steps in this guide each time you plan or review a campaign so your decisions are supported by real performance data rather than guesswork.

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