GoHighLevel Comment Automation Guide

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Guide to Facebook & Instagram Comment Automation in GoHighLevel

ClickUp users who are moving into CRM and marketing automation often need a simple way to control social media engagement. With GoHighLevel, you can automate Facebook and Instagram comment replies, trigger DMs, and start workflows from a single place, ensuring every lead is followed up quickly and consistently.

This how-to guide walks you step-by-step through setting up Facebook and Instagram comment automation, enabling AI responses, and managing your leads inside GoHighLevel.

What Is GoHighLevel Comment Automation?

Comment automation in GoHighLevel connects your Facebook and Instagram business accounts so that any new comment on your posts can trigger:

  • Automatic public replies
  • Private DMs to commenters
  • Contact creation and updates
  • Workflows, AI responses, and follow-up sequences

This helps you capture leads directly from social engagement, reduce manual work, and maintain a fast response time.

Prerequisites for Using GoHighLevel Comment Automation

Before you configure comment automation, make sure you have the following in place:

  • An active GoHighLevel account with access to the sub-account where you want to manage social media.
  • A connected Facebook business page and/or Instagram business account.
  • Proper permissions on the Facebook profile that manages the page and Instagram account.
  • Any workflows, AI agents, or campaigns you want to trigger from comments already created.

If you need broader CRM or funnel setup, consider working with a specialist team such as Consultevo to optimize your GoHighLevel implementation.

How to Access GoHighLevel Comment Automation

To start configuring Facebook and Instagram comment automation, follow these steps inside your sub-account:

  1. Log in to your GoHighLevel sub-account.

  2. From the left-hand menu, go to the section where social channels are managed (Social Planner / Social / Integrations, depending on your interface version).

  3. Locate the Facebook and Instagram integration area.

  4. Ensure your Facebook business page and Instagram business account are connected.

  5. Look for the “Comment Automation” or similar tab or toggle related to post engagement.

Once you are in the comment automation screen, you can customize how GoHighLevel responds to new comments.

Connecting Facebook & Instagram to GoHighLevel

If your accounts are not yet connected to GoHighLevel, set this up first:

  1. In your sub-account, open the social integration settings.

  2. Click “Connect” beside Facebook and log in with your Facebook profile that manages the business page.

  3. Grant all requested permissions so GoHighLevel can read comments, send replies, and send messages.

  4. Select the Facebook page you want to connect to this sub-account.

  5. If you use Instagram, connect the business account that is linked to the same Facebook page.

After the connection is successful, GoHighLevel can begin listening for comments on your posts.

Configuring GoHighLevel Comment Automation Rules

Comment automation rules control when and how GoHighLevel reacts to new comments on your social posts. Typical configuration options include:

  • Which pages or profiles to monitor
  • Which post types or specific posts to include
  • Whether to auto-reply to all comments or filter based on conditions
  • Whether to send a DM in addition to a public reply

Step-by-Step: Create a Basic Comment Automation in GoHighLevel

  1. Navigate to the comment automation section for Facebook and Instagram.

  2. Click to create a new automation rule or campaign.

  3. Select the profiles/pages you want to monitor.

  4. Choose the trigger event, usually “New Comment on Post”.

  5. Specify whether to trigger on all posts or only selected posts.

  6. Set your response type:

    • Public reply only
    • DM only
    • Public reply + DM

  7. Add your reply text or connect to AI for dynamic responses.

  8. Choose additional actions such as adding the contact to a workflow or pipeline.

  9. Save and activate the automation.

Using AI Responses in GoHighLevel Comment Automation

GoHighLevel allows you to use AI to generate or enhance comment replies and DMs. This is especially helpful if you receive many similar questions or want human-like replies without writing each one manually.

How to Enable AI for Comment Replies

  1. Within your comment automation rule, look for the AI reply option or AI configuration.

  2. Enable AI assistance for replies.

  3. Define your AI instructions or persona, such as brand tone, preferred style, and key offers.

  4. Set constraints, like maximum length, languages, and any topics to avoid.

  5. Optionally, add fallback default replies for cases where AI should not respond.

When activated, GoHighLevel will use AI to generate contextual replies while still following your guardrails.

Capturing Leads from Comments in GoHighLevel

Beyond simply replying to comments, GoHighLevel can convert commenters into contacts and leads in your CRM.

Automated Contact Creation

Inside your comment automation rule, you can:

  • Create a new contact if the commenter is not already in your database.
  • Update an existing contact when the same person comments again.
  • Apply tags such as “Facebook Comment Lead” or “Instagram Comment Lead”.
  • Add the contact to a specific pipeline or opportunity stage.

Triggering Workflows from Comments

You can connect comment events to workflows in GoHighLevel to launch follow-up sequences automatically:

  1. Create or open an existing workflow in your sub-account.

  2. Use a trigger such as “Contact Tag Added” or a custom event associated with comments.

  3. In your comment automation rule, add an action that applies the relevant tag or event when a comment is received.

  4. Design your workflow steps, for example:

    • Immediate DM or email with a lead magnet
    • Wait steps and reminder messages
    • Task creation for sales follow-up

This turns casual commenters into nurtured leads using GoHighLevel automations.

Best Practices for GoHighLevel Comment Automation

  • Keep replies human and friendly: Even with AI, review templates so they match your brand voice.
  • Avoid spammy repetition: Vary responses or use AI to prevent identical replies on every post.
  • Respect platform rules: Follow Facebook and Instagram policies on automated messaging.
  • Test before scaling: Run automation on a few posts first, then expand as you validate results.
  • Monitor AI output: Periodically review replies to ensure accuracy and compliance.

Troubleshooting GoHighLevel Facebook & Instagram Comment Automation

If your automation is not working as expected, try these checks:

  • Confirm the Facebook and Instagram connections are active and not expired.
  • Verify that the correct page and profile are selected in the rule.
  • Check that the automation rule is turned on and published.
  • Review permissions granted during the Facebook connection process.
  • Test with a fresh post and a new comment to see if triggers fire.

If issues persist, compare your setup against the official GoHighLevel documentation for comment automation at this support article to ensure your configuration matches the latest recommended steps.

Next Steps with GoHighLevel Social Automation

Once your Facebook and Instagram comment automation is running smoothly in GoHighLevel, you can expand into:

  • Additional AI-driven DMs for keyword-based comments.
  • Multi-step nurture sequences after a comment interaction.
  • Reporting on how many leads and opportunities started as comments.

By combining social engagement, AI, and workflows inside GoHighLevel, you build a powerful, always-on lead generation system that converts everyday social comments into real revenue opportunities.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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