GoHighLevel URL Parameters Guide

If you are moving from ClickUp task documentation or any other project system into marketing operations, understanding how GoHighLevel URL parameters work is essential for clean tracking and prefilled forms. This guide walks you step by step through using URL parameters in websites and funnels so you can capture data, improve user experience, and streamline your campaigns.

What Are URL Parameters in GoHighLevel?

URL parameters are small pieces of text added to the end of a page URL to pass extra data into your GoHighLevel pages and funnels. They follow a question mark (?) and are made of key-value pairs separated by an equals sign (=).

For example:

https://yourdomain.com/booking?email=test@example.com&firstname=John

In this example:

• email is the parameter key.
• test@example.com is the parameter value.
• Multiple parameters are separated by an ampersand (&).

GoHighLevel can read these parameters and use them to prefill form fields or track information as contacts move through your funnels and websites.

Why Use URL Parameters in GoHighLevel?

Using URL parameters in GoHighLevel websites and funnels helps you:

• Prefill form fields with known contact data.
• Improve conversion rates by reducing typing for visitors.
• Pass tracking or campaign identifiers between pages.
• Capture specific information without asking users to re-enter it.

They are especially powerful when combined with email marketing, ads, and automations that already store data about your leads.

How GoHighLevel Handles URL Parameters

GoHighLevel recognizes URL parameters when a visitor lands on a page and can match parameter keys with input fields on your forms. To make this work, you must configure the Custom Field Name of your form inputs to match the key in the URL parameter.

When the form is loaded, GoHighLevel checks the URL. If it finds a parameter with a name that matches a form field’s custom field name, it uses that value to prefill the field automatically.

Setting Up URL Parameters in GoHighLevel Forms

Follow these steps to configure URL parameters in your GoHighLevel forms inside websites or funnels.

Step 1: Open Your GoHighLevel Page or Funnel

1. Log in to your GoHighLevel account.
2. Go to Sites and choose either Websites or Funnels depending on where your form lives.
3. Select the specific page or funnel step that contains the form you want to prefill.
4. Click Edit to open the page builder.

Step 2: Select the Form Element

1. In the GoHighLevel builder, locate the form element on the page.
2. Click on the form to select it.
3. In the right-side panel, choose the individual input field you want to prefill (for example, First Name, Email, Phone).

Step 3: Match the Custom Field Name

The key to using URL parameters in GoHighLevel is aligning the custom field name with the URL parameter key.

1. With a specific form input selected, scroll down in the settings panel.
2. Find the Custom Field Name (sometimes labeled as Field Name depending on the builder version).
3. Set this value to exactly match the parameter name you will use in your URL.

For example:

• If your URL parameter is ?firstname=John, then the custom field name must be firstname.
• If your URL parameter is ?email=test@example.com, then the custom field name must be email.

Use only letters, numbers, and underscores in the custom field name to keep things simple and reliable.

Creating URLs With Parameters for GoHighLevel

After you configure the form fields in GoHighLevel, you can build URLs that prefill those fields for visitors.

Basic URL Parameter Structure

Use this structure:

https://yourdomain.com/page?parameter1=value1&parameter2=value2

Steps:

1. Start with the full URL of your GoHighLevel website page or funnel step.
2. Add a question mark (?) to begin the parameters.
3. Add the first parameter in the form key=value.
4. For multiple parameters, use an ampersand (&) between them.

Example URL used to prefill three fields:

https://yourdomain.com/application?firstname=John&lastname=Doe&email=john@example.com

Using Common Fields with GoHighLevel

Common parameter and field name examples:

• firstname – Prefills the first name field.
• lastname – Prefills the last name field.
• email – Prefills the email field.
• phone – Prefills the phone number field.
• company – Prefills a company name field if you use it.

Ensure the GoHighLevel form input custom field names exactly match these keys.

Testing URL Parameters in GoHighLevel

Testing is important to confirm that your configuration is working as intended.

1. Publish or save your GoHighLevel page or funnel step.
2. Copy the page URL.
3. Manually append parameters in your browser, such as:
   ?firstname=Test&email=test@example.com
4. Press Enter to load the page.
5. Check that the form fields are prefilled with the values from the URL.

If the fields do not prefill, review:

• Spelling of the custom field names in the GoHighLevel form.
• Spelling of the parameter keys in the URL.
• Whether there are extra spaces or unsupported characters.

Best Practices for GoHighLevel URL Parameters

Use these practices to keep your implementation clean and effective:

• Keep names consistent: Use the same parameter names across all GoHighLevel funnels and pages.
• Use lowercase keys: Stick to lowercase for parameter keys to avoid confusion.
• Encode special characters: When passing values that include spaces or symbols, URL-encode them (for example, use %20 for spaces).
• Secure sensitive data: Avoid placing highly sensitive information directly in URL parameters.

Where to Learn More About GoHighLevel URL Parameters

You can find the original documentation used for this how-to article directly in the GoHighLevel help center. For the official reference, visit the source page here: GoHighLevel URL Parameters in Websites and Funnels.

If you want additional strategy help implementing GoHighLevel in your marketing systems, automation, or CRM stack, you can also review consulting resources at Consultevo.

Summary: Using URL Parameters in GoHighLevel

To successfully use URL parameters in GoHighLevel websites and funnels, remember to:

1. Open your GoHighLevel page or funnel step in the builder.
2. Select each form field you want to prefill.
3. Set the custom field name to match the parameter key.
4. Build URLs that include those parameter keys and values.
5. Test the URLs to confirm fields are prefilled correctly.

With this setup, GoHighLevel can capture and reuse data from URL parameters across your funnels and websites, improving both user experience and tracking accuracy.

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