How to Add Custom Fields in the GoHighLevel Chat Widget Contact Form

If you use tools like ClickUp to organize your workflows, you will appreciate how easily you can capture structured lead data using the GoHighLevel chat widget contact form. This guide walks you step by step through adding and managing custom fields so you collect exactly the information you need from every website visitor.

The instructions below are based on the official GoHighLevel documentation and show you how to configure the chat widget form, choose which custom fields appear, and customize the questions that display when visitors start a conversation.

Why Customize the GoHighLevel Chat Widget Form

Adding custom fields to your GoHighLevel chat widget contact form lets you control what information is collected and how it is stored inside your CRM. Instead of relying only on basic details like name and email, you can gather more context about each contact.

Using custom fields in the chat widget helps you:

• Standardize lead data across all conversations
• Qualify leads faster using targeted questions
• Route conversations based on answers
• Improve follow-up with more precise segmentation

All of this happens automatically inside GoHighLevel once your chat widget is configured correctly.

Accessing the GoHighLevel Chat Widget Settings

Before you can add custom fields, you need to open the correct settings screen inside your GoHighLevel account. Follow these steps:

1. Log in to your GoHighLevel account with appropriate permissions.
2. Navigate to the location (sub-account) where your website or funnel is configured.
3. In the left-hand navigation, locate the settings area for widgets or chat widgets.
4. Open the chat widget configuration so you can edit the contact form options.

Once you are on the chat widget setup page, you will see sections that control the appearance and behavior of the widget, including its contact form fields.

Enabling Custom Fields in the GoHighLevel Chat Widget

Within the chat widget settings, there is a dedicated area where you can select and manage the fields shown in the contact form. To enable custom fields:

1. Scroll to the contact form or form fields section inside the widget editor.
2. Locate the list of available fields, which typically includes standard fields and custom fields created in your GoHighLevel account.
3. Turn on or check the fields you want to display in the chat widget contact form.
4. Save your changes so the new fields appear on your live widget.

The form will now ask visitors to fill in the additional fields you enabled, and the responses will map directly to the corresponding contact records in GoHighLevel.

Creating New Custom Fields for the GoHighLevel Widget

Sometimes the existing fields are not enough. In that case, you can create new custom fields in GoHighLevel and then add them to the chat widget.

Step 1: Create the Custom Field in GoHighLevel

1. Go to the settings section of your location inside GoHighLevel.
2. Open the Custom Fields area where you manage contact-level data points.
3. Click to create a new custom field.
4. Choose the appropriate field type (text, number, dropdown, date, etc.) according to the data you want to collect.
5. Give the field a clear name so it is easy to identify when mapping it to the chat widget form.
6. Save the new custom field.

After creating the field, it becomes available to use within forms and widgets across that GoHighLevel location.

Step 2: Add the Custom Field to the GoHighLevel Chat Widget

1. Return to the chat widget configuration screen.
2. In the form fields or contact form section, locate the newly created custom field in the list of available fields.
3. Enable or select that custom field so it appears in the widget.
4. Adjust the order of fields if the widget editor allows dragging and dropping.
5. Save the widget configuration.

Once saved, the new custom field will display for visitors when they interact with your chat widget, and their responses will populate the matching field in their GoHighLevel contact record.

Customizing Questions in the GoHighLevel Chat Widget Form

The chat widget contact form does more than just show field labels. You can customize the exact questions that appear above or alongside each field to make the experience clearer for visitors.

To customize the questions:

1. In the chat widget editor, locate the section where prompts or questions are configured for the contact form.
2. Select the field you want to customize.
3. Edit the question text to match the information you need, such as changing a generic label into a more conversational prompt.
4. Repeat for other fields as needed to ensure a consistent tone and clear instructions.
5. Save your settings and preview the widget to confirm the questions display correctly.

Using clear, visitor-friendly questions in your GoHighLevel chat widget increases the likelihood that users will complete the form and provide accurate details.

Best Practices for GoHighLevel Chat Widget Custom Fields

To get the most from your customized chat widget, follow these best practices when working with custom fields in GoHighLevel:

• Limit the number of required fields: Asking for too much information upfront can reduce conversions. Start with essentials and add optional fields for extra data.
• Use logical field types: For example, use dropdowns for predefined options, dates for booking-related info, and text areas for open-ended questions.
• Align fields with your workflows: Only add custom fields that you will actually use for segmentation, automation, or reporting within GoHighLevel.
• Test on desktop and mobile: Preview the widget on different devices to ensure all fields display correctly and are easy to complete.
• Map fields consistently: Keep naming conventions clear across your CRM, forms, and chat widgets so data remains easy to search and filter.

Troubleshooting GoHighLevel Chat Widget Custom Fields

If your custom fields are not appearing or not saving data correctly in GoHighLevel, review the following common issues:

• Field not enabled: Verify that the custom field is turned on in the chat widget form settings.
• Field created at wrong level: Make sure the custom field was created in the same location (sub-account) where the widget is configured.
• Unsaved changes: Confirm that you clicked the save button after adding or editing fields in the widget editor.
• Cache or embed issues: If the widget is embedded on a website, clear your browser cache or refresh the page where the widget is installed.
• Incorrect field type: Check that the field type matches the kind of data you expect users to enter (for example, avoid using a date field where text is required).

For an additional visual walkthrough and the most up-to-date details, you can review the official guide on the GoHighLevel help center at this documentation page.

Next Steps for Optimizing Your GoHighLevel Setup

Once your GoHighLevel chat widget custom fields are in place, consider building automations that trigger when specific fields are completed. For example, you can:

• Start a follow-up workflow when a particular service interest is selected.
• Send internal notifications to your sales team when high-intent responses are captured.
• Apply tags or add contacts to specific pipelines based on their answers.

If you want strategic guidance on structuring your CRM, funnels, and automations, you can find consulting support at Consultevo, which provides optimization services for marketing and sales systems.

By combining well-designed custom fields with clear questions and targeted automations, your GoHighLevel chat widget becomes a powerful lead capture tool that feeds accurate, actionable data directly into your CRM.

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