GoHighLevel Reputation Widgets Guide

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How to Use GoHighLevel Reputation Widgets and AI Summary

If you manage reviews in ClickUp or another project tool and need a powerful front-end for publishing them, GoHighLevel offers flexible reputation widgets with advanced AI summary control. This step-by-step guide shows you exactly how to configure the new widget types, customize the AI summary, and embed them on your site for better review marketing.

The instructions below are based on the official documentation at GoHighLevel Reputation Management help page.

Understanding GoHighLevel Reputation Widgets

The Reputation Management section in GoHighLevel allows you to display reviews on your website using different widget types. The latest update adds more control over:

  • Which reviews are shown
  • How the AI summary is generated
  • The visual layout of your review widgets

Before you start, make sure your business location, review sources, and basic Reputation Management settings are already configured in your GoHighLevel account.

Accessing Reputation Management in GoHighLevel

Follow these steps to access the Reputation widgets area in GoHighLevel:

  1. Log in to your GoHighLevel account.
  2. Select the appropriate sub-account or location from the top-left menu.
  3. In the left sidebar, navigate to Reputation or Reputation Management.
  4. Locate the section for Widgets or Review Widgets within Reputation Management.

Once you are in the widgets section, you can create and configure different display types to embed on your website.

Creating a New GoHighLevel Reputation Widget

To create a new widget for your reviews in GoHighLevel, do the following:

  1. Click the button labeled New Widget or Create Widget.
  2. Give your widget a descriptive name, such as “Homepage Reviews” or “Service Page Testimonials”.
  3. Choose your preferred widget type from the available options (for example, grid, slider, or list, depending on the current product interface).
  4. Save or continue to the configuration screen.

The next steps will help you control which reviews appear and how the AI summary is applied.

Configuring Review Filters in GoHighLevel Widgets

Each widget in GoHighLevel can be tailored to show specific reviews using filters. Typical filter settings include:

  • Star Rating Filter: Show only reviews above a certain rating (for example, 4 stars and up).
  • Date Range: Limit the widget to recent reviews to keep content fresh.
  • Source Filter: Choose which platforms to include (Google, Facebook, etc., if available).
  • Keyword or Tag Filters: Include reviews mentioning particular services or products.

Adjust these filters so the widget displays reviews that best support the page where you will embed it.

Using GoHighLevel AI Summary Controls

One of the key upgrades in GoHighLevel Reputation Management is the full AI summary control for your review widgets. This allows you to generate a concise, AI-written overview of your customer feedback.

Turning AI Summary On or Off in GoHighLevel

To manage AI summary behavior for a widget:

  1. Open the widget configuration screen.
  2. Locate the section labeled AI Summary or similar.
  3. Use the toggle or checkbox to enable or disable the AI summary for that specific widget.
  4. Save your settings so the widget respects your AI preferences.

If you disable the AI summary, the widget will typically show reviews without the generated overview at the top.

Customizing the GoHighLevel AI Summary Prompt

GoHighLevel allows you to control how the AI summarizes your reviews by editing the underlying prompt or configuration text. To customize it:

  1. Within the widget’s AI summary section, look for the editable prompt field.
  2. Update the language to reflect your brand voice and goals. For example:
  • “Summarize these reviews focusing on customer satisfaction and fast response time.”
  • “Highlight what customers say about our HVAC repair speed and professionalism.”
  1. Avoid overly long or vague instructions; keep the prompt clear and specific.
  2. Save your changes and regenerate the AI summary if a preview option is available.

By refining the prompt, you can guide the GoHighLevel AI engine to surface the benefits that matter most to your visitors.

Previewing Your GoHighLevel Review Widget

Before you publish, use the preview function so you can confirm how your GoHighLevel widget appears and how the AI summary reads.

  1. Click the Preview button inside the widget editor.
  2. Review the following items:
  • Correct star ratings and review excerpts are shown.
  • The AI summary matches your brand tone and is factually accurate.
  • The layout (grid, slider, etc.) fits your design expectations.
  1. Adjust filters, layout options, or the AI prompt if needed.

Repeat the preview process until the widget looks ready for your live pages.

Embedding a GoHighLevel Reputation Widget on Your Website

Once satisfied with the configuration, you can embed the widget code on your site or funnel page.

Copying the GoHighLevel Embed Code

To obtain the embed code:

  1. Open the widget you want to publish.
  2. Look for the Install, Embed, or Code tab.
  3. Copy the provided HTML or script snippet. It may look like a short <script> or <iframe> code block.

Adding the Widget Code to Your Site

Use one of the common approaches below:

  • On a WordPress site: Paste the code into a Custom HTML block or widget area.
  • On a funnel or page builder: Use the “Custom Code” or “HTML” element and paste the embed code.
  • On a custom-coded site: Insert the code snippet directly into the page template where you want the reviews to appear.

Save and publish the page, then visit it in a browser to confirm that the GoHighLevel widget loads correctly and that the AI summary displays as expected.

Best Practices for GoHighLevel AI Reputation Widgets

To get the most from the new AI and widget options in GoHighLevel, follow these best practices:

  • Keep prompts focused: Ask the AI summary to emphasize specific customer outcomes, like speed, reliability, or friendliness.
  • Review for accuracy: Read the AI summary regularly to make sure it accurately reflects your actual reviews.
  • Update filters: Periodically adjust filters to feature newer and more relevant testimonials.
  • Match widget to page intent: Use different GoHighLevel widgets for service pages, the homepage, and landing pages, each with tailored filters and AI prompts.

Advanced Optimization Tips for GoHighLevel Users

If you use additional SEO and marketing tools, you can further optimize your review strategy around GoHighLevel widgets:

  • Combine widgets with on-page schema markup (where appropriate) to help search engines understand your reputation.
  • Use UTM parameters in your site links to measure traffic and conversions influenced by pages with prominent review widgets.
  • Align AI summary language with your key SEO messages to reinforce core value propositions.

For a more holistic digital strategy around reputation and funnel optimization, you can explore resources at Consultevo, which provides consulting and implementation services that complement your GoHighLevel setup.

Conclusion: Streamline Review Marketing with GoHighLevel

With the new widget types and AI summary controls in GoHighLevel Reputation Management, you can tightly control which reviews appear, how they are summarized, and where they are displayed on your site. By configuring filters, customizing the AI prompt, and embedding the optimized widget in strategic locations, you turn your existing testimonials into a persuasive, conversion-focused asset.

Use this guide alongside the official GoHighLevel documentation to keep your review displays accurate, on-brand, and aligned with your broader marketing and SEO plans.

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