GoHighLevel Instagram Ads How-To Overview

ClickUp and GoHighLevel are both popular tools for marketers, but in this guide you will learn specifically how to use GoHighLevel to understand, access, and manage Instagram ads from within your account by integrating your Facebook assets.

This how-to article is based on the official Instagram Ads overview in the GoHighLevel help center and walks you through what is required, how to connect your accounts, and how to start using the ads tools in the platform.

What You Need Before Using Instagram Ads in GoHighLevel

Before you can properly access and manage Instagram ads from your GoHighLevel account, there are several Facebook-related requirements you must meet. These are controlled by Meta and are not unique to the platform.

Required Facebook Assets for GoHighLevel Instagram Ads

To use the Instagram ads features through GoHighLevel, make sure you have:

• An active Facebook personal profile that you use to manage business assets.
• A Facebook Page associated with your business or brand.
• A Facebook Business Manager (also called Meta Business Manager) set up for your business.
• A connected Instagram account inside your Facebook Business Manager.
• A Facebook Ads Manager account with billing details configured.
• The correct admin permissions on the Page, Business Manager, and ad account.

If any of these are missing or misconfigured, GoHighLevel will not be able to pull data for your Instagram ad campaigns.

Permission Levels Needed for GoHighLevel Access

To ensure smooth integration and full access to Instagram advertising data, your Facebook user must have the following:

• Admin access to the Facebook Page.
• Admin or full control in Facebook Business Manager.
• Admin access to the Facebook Ads Manager account that runs your Instagram ads.

Without these permissions, the GoHighLevel system may show missing assets or partial data when you attempt to connect and manage campaigns.

How to Connect Facebook to GoHighLevel for Instagram Ads

Once your Facebook and Instagram assets are ready, you need to connect them to your GoHighLevel account. This lets the platform display data from your Instagram ad campaigns.

Step-by-Step Connection Process in GoHighLevel

1. Log in to your GoHighLevel account with an admin user.
2. Open the Settings section for your sub-account or agency account, depending on your access level.
3. Locate the area where you can connect your Facebook account (typically labeled Facebook, Integrations, or similar in GoHighLevel).
4. Click the button to Connect or Continue with Facebook.
5. In the Facebook pop-up, sign in with the profile that has admin access to the required business assets.
6. Grant the requested permissions so GoHighLevel can read and manage your ad accounts, Pages, and connected Instagram profiles.
7. Select the correct Facebook Business Manager, Facebook Page, and ad account for your business when prompted.
8. Confirm and save your integration settings.

When the integration is complete, GoHighLevel will sync the connected ad accounts. This allows the system to track and display your Instagram ad performance directly in the interface.

Where Instagram Ads Appear Inside GoHighLevel

After connecting Facebook successfully, you will see relevant Instagram ad data under the ads and reporting areas of your GoHighLevel account.

Viewing Campaigns and Performance in GoHighLevel

Within the ads section, GoHighLevel can show:

• Your existing Facebook and Instagram campaigns, ad sets, and ads.
• Spend and impression data synced from Facebook Ads Manager.
• Key performance metrics such as clicks, leads, or conversions (depending on your tracking setup).

The system acts as a central hub so you do not have to log into Facebook Ads Manager every time you need a snapshot of your Instagram ads.

Benefits of Managing Instagram Ads through GoHighLevel

Using the integrated Instagram ads view inside GoHighLevel provides several operational advantages:

• Centralized reporting: See funnel and pipeline performance alongside ad metrics.
• Lead tracking: Connect Instagram ad leads directly to CRM contacts and opportunities.
• Simplified access: Agency users can view client ads without requesting logins repeatedly.
• Better attribution: Connect ad spend with actual pipeline activity tracked in GoHighLevel.

Troubleshooting Instagram Ads Integration in GoHighLevel

Sometimes assets do not appear correctly even when the steps seem to be followed. In those cases, a few checks can usually resolve the issue.

Common Issues When Using GoHighLevel for Instagram Ads

Typical problems include:

• No ad accounts showing inside the integration panel.
• Instagram accounts not listed under the selected Business Manager.
• Partial data or missing campaigns.
• Permission errors or authorization prompts from Facebook.

How to Fix Connection Problems in GoHighLevel

1. Confirm admin roles: Recheck that your Facebook user is an admin on the Page, Business Manager, and ad account.
2. Review Business Manager assets: Make sure the Instagram account is correctly connected to the Facebook Page inside Business Manager.
3. Reauthorize permissions: In Facebook, remove the GoHighLevel app’s permissions, then reconnect from your GoHighLevel settings to force a new authorization.
4. Verify ad account status: Ensure your ad account is active and not disabled or restricted by Meta.
5. Check for multiple accounts: If you manage many assets, carefully select the correct Business Manager and ad account during the connection flow.

If problems persist, compare your setup with the official documentation on Instagram ads for GoHighLevel and confirm each prerequisite is met.

Best Practices for Agencies Using GoHighLevel with Instagram Ads

Agencies managing multiple clients can use GoHighLevel to simplify Instagram ad oversight, but good structure is essential.

Organizing Client Accounts in GoHighLevel

For a clean setup:

• Create a dedicated sub-account for each client in GoHighLevel.
• Connect each client’s Facebook Business Manager and ad account only to their own sub-account.
• Use clear naming conventions for campaigns and ad sets so results are easy to interpret inside reports.
• Restrict access to sensitive settings by using tailored user roles and permissions.

Reporting Workflows with GoHighLevel and Instagram Ads

To streamline reporting:

• Schedule regular performance reviews using data from the GoHighLevel dashboard.
• Map ad campaigns to specific pipelines or offers tracked in the CRM.
• Use custom fields and tags to segment leads coming from Instagram ads.
• Combine automated follow-up workflows with ad traffic for improved conversion rates.

Additional Resources for GoHighLevel Instagram Ads

For deeper technical detail, you can review the original help center documentation on Instagram ads here: Instagram Ads Overview for GoHighLevel. It provides the most up-to-date notes directly from the product team.

If you are building broader systems around lead generation, funnel tracking, and CRM automation, you can also find implementation guidance and consulting help at Consultevo, which focuses on marketing operations, automation, and connected tools.

By ensuring your Facebook and Instagram assets are configured correctly and then connecting them into GoHighLevel, you can manage your Instagram ads with greater visibility, simpler reporting, and tighter integration to your sales pipelines.

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