How to Customize Social Posts in GoHighLevel

Using ClickUp or any project management tool to plan campaigns is only half the job; you also need a simple way to edit each social media post per platform inside GoHighLevel. This guide walks you through customizing your social content per channel so you can fine‑tune messaging, visuals, and links before anything goes live.

The Social Planner in GoHighLevel lets you see every connected account, choose which platforms to publish to, and tailor each caption or creative asset individually. You can adjust copy length, mention tags, and media format so your message fits each network’s style and requirements.

Why Customize Social Posts in GoHighLevel

Different networks favor different formats. Editing the post for each channel inside the GoHighLevel Social Planner helps you:

• Optimize copy length for specific platforms.
• Use the most effective hashtags and mentions per network.
• Change images, videos, or links as needed.
• Preview how the post will appear on each profile.
• Maintain consistent branding while adapting the message.

Instead of creating separate posts from scratch, you can start with one base post in GoHighLevel and then quickly tailor it for the accounts you choose.

Accessing Social Planner in GoHighLevel

To begin, you first need to open the Social Planner inside your GoHighLevel account and select the accounts you want to post to.

1. Log in to your GoHighLevel account.

2. From the left menu, go to Marketing > Social Planner.

3. Click the Create New Post button or select an existing scheduled post to edit.

4. Make sure your social accounts (such as Facebook, Instagram, Google Business Profile, LinkedIn, or others) are already connected so they appear in the Social Planner panel.

Once you are in the Social Planner view, you will see the interface that allows you to select multiple accounts and customize the post for each one.

Selecting Social Accounts in GoHighLevel

Before customizing, you must choose which social profiles you want a post to publish to. GoHighLevel displays these accounts so you can control distribution from a single screen.

1. In Social Planner, look for the section showing your connected accounts.

2. Click on each platform or individual page/profile you want to publish to. Selected accounts are usually highlighted to show they are active for this post.

3. You can include or exclude specific pages, profiles, or locations depending on the campaign.

4. Proceed to the content editor once you have chosen all relevant channels.

This selection step is important because it determines which platforms will receive a customized version of the post inside GoHighLevel.

Editing Content Per Platform in GoHighLevel

After selecting accounts, you can start tailoring the content for each one. The core capability is the option to use a base message and then adjust it per channel.

1. Write your main caption or post text in the primary editor field.

2. Add any links, emojis, or hashtags you plan to use broadly across platforms.

3. Attach images or videos that should appear by default on all selected channels.

4. Locate the Customize for Each Platform or similar option that allows individual channel editing (this may appear as separate tabs or toggles for each platform).

5. Select a platform tab (for example, a specific Facebook Page) and modify the text, hashtags, or media only for that account.

6. Repeat this process for each selected platform, ensuring that each version follows the best practices and character limits for that channel.

By customizing inside GoHighLevel, you avoid generic, one‑size‑fits‑all messaging and make your posts feel more native on each network.

How GoHighLevel Handles Visuals and Links

Visuals and links often need adjustments for different platforms. The GoHighLevel Social Planner lets you adapt them without recreating your post from the beginning.

• Images: Swap or crop images for certain platforms that favor different dimensions or styles.
• Videos: Ensure the video format is supported and adjust thumbnails where available.
• Links: Change the destination URL or add UTM parameters for tracking specific networks.
• Preview: Review how thumbnails, link previews, and media appear in each platform preview inside GoHighLevel.

Always confirm that every customized post shows the correct image or video and that all links lead to the intended landing pages.

Scheduling Customized Posts in GoHighLevel

Once every platform’s version is ready, you can schedule or publish the content using the Social Planner in GoHighLevel.

1. Check each platform tab to ensure the caption, media, and links look correct.

2. Choose whether you want to Publish Now or Schedule for a future date and time.

3. If scheduling, select the date and time that best aligns with your audience’s activity for each account.

4. Confirm the schedule so GoHighLevel can queue and send the customized posts at the specified time.

After scheduling, you can revisit the Social Planner calendar to verify that posts appear correctly and make any last‑minute edits if needed.

Troubleshooting Custom Post Issues in GoHighLevel

If you encounter issues while customizing posts for each platform in GoHighLevel, review these common checks:

• Account connections: Make sure each social account is still properly connected and authorized.
• Permissions: Confirm you have the correct page or profile permissions where applicable.
• Character limits: Shorten overly long captions for platforms with stricter limits.
• Media formats: Confirm that images and videos meet the size and format requirements of each network.
• Refresh: Reload the Social Planner page if previews do not update correctly.

If problems persist, you can compare your current behavior with the official documentation to ensure you are using the latest process and interface.

Official GoHighLevel Documentation and Further Help

For a step‑by‑step visual reference of how to customize posts for each social platform in GoHighLevel, review the official help article at this GoHighLevel support page. The screenshots and field labels there will match the current user interface more closely.

If you are building broader marketing systems or need consulting around automation, CRM, and campaign strategy to support what you do inside GoHighLevel, you can also visit Consultevo for additional resources and services.

Best Practices for Using GoHighLevel Social Planner

• Plan campaigns in advance and draft base content outside the platform when needed.
• Use unique hooks or intros per network while keeping core messaging consistent.
• Leverage platform‑specific features such as tags, locations, or formats.
• Monitor performance after publishing and refine future customizations accordingly.

By following these steps, you can take full advantage of the Social Planner in GoHighLevel to create targeted, high‑performing posts tailored to each social media platform without duplicating work across multiple tools.

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