How to Set Up a Dynamic Countdown Timer in GoHighLevel

If you use ClickUp or similar tools for project planning, you can easily translate those skills into configuring a high-converting dynamic countdown timer inside GoHighLevel. This step-by-step guide explains how to add, customize, and automate an expiring timer on your funnels and websites so you can drive urgency and increase conversions.

The instructions below are based on the official GoHighLevel support documentation and walk you through every key option on the countdown element.

Why Use a Dynamic Countdown in GoHighLevel

A dynamic countdown timer lets you show a personalized expiring offer to each visitor in GoHighLevel. Instead of a fixed date, the deadline is calculated from when the contact is created, which is ideal for evergreen campaigns and automated funnels.

With this feature you can:

• Give each lead a unique deadline based on when they enter your GoHighLevel workflow.
• Display an expiring offer across funnels and websites without manual date changes.
• Hide or replace content automatically once the timer runs out.

Accessing the Dynamic Countdown Timer in GoHighLevel

You can add the dynamic countdown timer to any funnel or website page inside your GoHighLevel account.

1. Log in to your GoHighLevel account.
2. Navigate to Sites, then select either Funnels or Websites.
3. Open the specific funnel step or website page where you want to place the countdown.
4. Click Edit Page to open the page builder.

Inside the builder, you will find the countdown under the list of available elements.

Adding the Dynamic Countdown Element in GoHighLevel

1. In the left-hand elements panel, locate the Countdown Timer element.
2. Drag and drop the element into the desired section or column of your page.
3. Click on the countdown element to open its settings panel on the right side.

The settings panel includes all configuration options for making the countdown dynamic and contact-based.

Configuring Core Dynamic Settings in GoHighLevel

To turn the basic countdown into a dynamic, contact-based timer, you must enable the appropriate options in the settings panel.

Enable Dynamic Expiry Time

1. In the countdown settings, locate the toggle or option labeled Dynamic Expiry Time.
2. Switch it ON to activate dynamic behavior based on the contact record.

Once enabled, the timer no longer counts down to a fixed calendar date but uses values tied to each lead.

Limit the Expiry Scope

You can restrict how the system determines the dynamic expiry by choosing from options under Limit Expiry Scope. Typical options include:

• Funnel – The expiry time is specific to this funnel.
• Workspace – The expiry may be applied across multiple pages in the workspace.

Select the option that best matches how you want the countdown to behave across your GoHighLevel assets.

Set Dynamic Expiry Time Range

Under Dynamic Expiry Time Range, you define exactly how the expiry time is calculated for each contact.

1. Choose how many Days, Hours, or Minutes after the contact is created that the offer should expire.
2. Specify these values in the provided fields (for example, 3 days, 0 hours, 0 minutes).

The final expiry timestamp is then computed from the contact creation time in GoHighLevel.

Understanding How GoHighLevel Calculates Expiry

The dynamic countdown relies on the date and time when a contact is created in your GoHighLevel account.

• Contact Created Date – The system uses this timestamp as the starting point.
• Configured Range – The days, hours, and minutes you set are added to that timestamp.
• Displayed Deadline – The countdown timer shows the remaining time until this generated deadline.

This allows each contact to see a different remaining time, even if they visit the same page at different moments.

Styling and Display Options for Your GoHighLevel Timer

Once the dynamic logic is configured, you can adjust how the timer appears on your page.

• Change fonts, colors, and background styles.
• Adjust spacing, alignment, and size to match your funnel design.
• Show or hide labels such as days, hours, minutes, and seconds.

These settings are all available in the same countdown settings panel within GoHighLevel.

What Happens When the GoHighLevel Countdown Expires

After the countdown reaches zero, you can decide what the visitor will see or experience.

Display a Custom Message

Use the Show After Expiry options to configure a visible message. For example, you might display:

• This offer has expired.
• Enrollment for this promotion is now closed.

This helps set clear expectations and prevent confusion when a limited-time promotion ends.

Hide or Replace Page Sections

You can also combine the timer with conditional content. Once the GoHighLevel countdown has expired, you might:

• Hide a pricing block or order form.
• Reveal a waitlist form or secondary offer.
• Redirect visitors to another page with different messaging.

The specific implementation depends on how you structure your funnel or website in GoHighLevel.

Best Practices for Using GoHighLevel Dynamic Timers

To get the most from your countdown timers, keep the following best practices in mind:

• Match the timer to your offer: Make sure the expiry window is realistic and aligned with your funnel goals.
• Keep copy consistent: Any mention of deadlines in your emails, SMS, or ad copy should match the behavior of the GoHighLevel countdown.
• Test before launch: Create a test contact and walk through your funnel to confirm that the timer calculates correctly from creation time.
• Use sparingly: Overusing artificial scarcity can reduce trust, so deploy dynamic timers only when the offer genuinely has a time component.

Additional GoHighLevel Resources

If you want to dive deeper into the official documentation for the dynamic countdown timer in GoHighLevel, review the original support article here: Dynamic Countdown Timer Guide.

For broader strategy support, funnel optimization, or help integrating GoHighLevel into your overall marketing stack, you can also explore consulting and implementation services at Consultevo.

Conclusion: Using Dynamic Countdowns Effectively in GoHighLevel

By configuring a dynamic countdown timer in GoHighLevel, you can create evergreen urgency that automatically adapts to each lead. Set your dynamic expiry range, connect it to the contact creation date, customize your display, and decide what happens when the offer expires. When implemented carefully, this feature can significantly improve engagement and conversions in your funnels and websites.

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