How to Configure GoHighLevel Ad Manager Settings

If you manage ads in platforms like ClickUp or other business tools, setting up your GoHighLevel Ad Manager correctly is essential for accurate tracking and billing. This guide walks you through every Ad Manager setting in GoHighLevel so you know exactly what each option does and how to configure it safely.

The instructions below are based on the official Ad Manager settings documentation and are organized for fast, practical use.

Accessing GoHighLevel Ad Manager Settings

Before changing any configuration, you first need to open the Ad Manager settings area inside GoHighLevel.

1. Log in to your GoHighLevel account with an admin or appropriate permission level.
2. Navigate to the main sidebar and locate the Ads or Ad Manager section (depending on your interface version).
3. Click Settings within the Ad Manager area to open the configuration panel.

Once you are in the settings screen, you will see several tabs and options related to account connections, permissions, and billing.

Overview of GoHighLevel Ad Account Connections

GoHighLevel Ad Manager allows you to connect and manage external ad accounts so you can monitor and optimize campaigns from one central place.

Supported Ad Platforms in GoHighLevel

From the Ad Manager settings page you can connect different advertising platforms, such as:

• Meta (Facebook and Instagram ad accounts)
• Google Ads
• Other supported ad networks as shown in your GoHighLevel interface

The available platforms and options may vary depending on your plan and enabled features.

How to Connect an Ad Account in GoHighLevel

1. In Ad Manager settings, open the tab related to the platform you want to connect (for example, Facebook or Google).
2. Click the button to Connect or Add Account.
3. A secure authorization window will open. Log in with your advertising platform credentials.
4. Grant the requested permissions so GoHighLevel can read and manage your ads.
5. Confirm and save the connection.

After authorization, the connected ad accounts will appear in the list with status indicators, such as active or disconnected.

Managing GoHighLevel User Permissions in Ad Manager

User permissions determine who can view and control ad accounts inside GoHighLevel, helping you maintain security and compliance.

Assigning Ad Manager Access in GoHighLevel

To adjust which users can work with the Ad Manager:

1. Go to your main Settings area in GoHighLevel (outside of the Ad Manager, if needed).
2. Open the Team Management or Users section, depending on your account layout.
3. Select the user whose permissions you want to update.
4. Enable or disable access rights related to Ads or the Ad Manager module.
5. Save the changes.

Users with appropriate permissions can then open Ad Manager, view performance, and make changes to campaigns or budgets as allowed by their role.

Best Practices for GoHighLevel Ad Permissions

• Limit full admin access to trusted team members.
• Provide read-only or reporting access to clients or external collaborators when necessary.
• Review user permissions regularly, especially after staff changes.

Billing and Payment Settings in GoHighLevel Ad Manager

The Ad Manager settings also include options that impact how charges are managed and how usage is tracked in GoHighLevel.

Understanding Billing Responsibility

Most ad costs are still billed directly by the advertising platform (for example, Meta or Google) to the payment method on file in those accounts. GoHighLevel primarily acts as a management and reporting layer.

However, GoHighLevel may display:

• Estimated spend for each connected ad account
• Budget caps and limits as configured on the platform
• Performance metrics that relate to spend (such as cost per lead)

Always verify your final charges directly in the ad network’s billing section when reconciling payments.

Adjusting Budget-Related Options

In some versions of Ad Manager settings inside GoHighLevel, you can influence how budgets or reporting behave:

• Toggle display of certain budget metrics
• Control notifications for overspend or rapid budget usage
• Set thresholds for internal alerts

Review each toggle carefully and confirm changes so your team receives accurate budget visibility.

Tracking and Attribution Settings in GoHighLevel

Correct tracking is crucial for understanding which campaigns are generating leads and revenue in GoHighLevel.

Pixel and Conversion Tracking Options

Within Ad Manager settings you may see configuration points for:

• Setting or confirming the main tracking pixel (for example, Meta Pixel)
• Associating conversion events with forms or funnels created in GoHighLevel
• Mapping imported events from the ad platform into your reporting views

Match these options to your existing tracking strategy so that events in your funnels correspond correctly to the data shown in your ad dashboards.

Syncing Leads and Opportunities

When tracking is correctly configured, GoHighLevel can automatically sync:

• New leads generated from connected campaigns
• Pipeline opportunities tied to specific ads or ad sets
• Key performance indicators, such as cost per lead or cost per opportunity

Check that your pipeline and form settings align with the Ad Manager’s tracking configuration to prevent data gaps.

How to Troubleshoot Common GoHighLevel Ad Manager Issues

If something appears wrong in your Ad Manager settings or reporting, use these steps to troubleshoot quickly.

Disconnected or Missing Ad Accounts

1. Open Ad Manager settings and check connection statuses.
2. If an account shows as disconnected, click to reauthorize or reconnect.
3. Log in again to the advertising platform and grant all required permissions.
4. Refresh the Ad Manager screen and verify that campaigns reappear.

Incorrect or Delayed Reporting

• Confirm that time zones match between your ad platform and GoHighLevel.
• Clear filters or date ranges that may be hiding data.
• Verify that the correct pixel or conversion events are selected in settings.
• Allow enough time for new campaigns or edits to propagate from the ad platform.

Permission-Related Errors

If a user cannot see or edit campaigns:

• Review their user role and Ad Manager permissions in GoHighLevel.
• Check that the connected ad account grants access to that user’s profile where necessary.
• Re-save any recent permission changes and have the user log out and back in.

Best Practices for Ongoing GoHighLevel Ad Manager Maintenance

Once your GoHighLevel Ad Manager settings are configured, maintain them regularly to keep data accurate and secure.

• Review connected accounts monthly to ensure no expired or revoked authorizations.
• Audit user permissions after role changes or team turnover.
• Monitor spend and performance in both GoHighLevel and each ad network.
• Document your standard settings so new team members can follow the same process.

Additional Resources for GoHighLevel Ad Manager

For more technical details and the latest feature updates, see the official Ad Manager settings documentation from GoHighLevel:

Official GoHighLevel Ad Manager Settings Overview

If you need strategic help with implementation, automation, or scaling, you can also consult a specialized agency:

Consultevo – CRM and marketing operations experts

By following this step-by-step guide, you can configure GoHighLevel Ad Manager settings in a structured, reliable way, ensuring accurate tracking, controlled access, and aligned reporting across all of your advertising accounts.

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