How to Post Facebook Reels with GoHighLevel Social Planner

If you manage social media content across tools like ClickUp and GoHighLevel, you can streamline your workflow by posting Facebook Reels directly from the Social Planner. This step-by-step guide explains how to publish and schedule short-form video content to a connected Facebook Page using the Social Planner interface.

The instructions below are based on the official GoHighLevel help documentation and focus on preparing your account, connecting Facebook, and posting Reels correctly so they appear as native Facebook Reels.

Overview of Facebook Reels Posting in GoHighLevel

Within GoHighLevel, the Social Planner lets you publish video posts to Facebook that qualify as Reels when they meet Facebook’s length and format rules. Understanding these requirements ensures your content is treated as a Reel instead of a regular video post.

• Reels are short-form videos.
• They must comply with Facebook’s technical and content policies.
• Posting is done from the Social Planner connected to a Facebook Page.

Before you start, make sure your GoHighLevel account and Facebook Page are properly integrated and that you have the correct permissions.

Requirements to Post Facebook Reels via GoHighLevel

There are a few important prerequisites you must meet in GoHighLevel and on Facebook in order to publish Facebook Reels successfully.

Facebook Page and GoHighLevel Integration

First, ensure your Facebook assets are linked correctly:

• You must have a published Facebook Page.
• The Facebook Page must be connected to GoHighLevel Social Planner.
• Your Facebook user account must have the necessary Page permissions (such as admin or editor roles).

If you are missing any of these, connect your Facebook Page from the Social Planner settings area in GoHighLevel before attempting to post.

Video Requirements for Facebook Reels

Facebook Reels enforce specific rules around video length and format. GoHighLevel will not override these limits, so you must upload compliant files:

• Use a supported video format (for example, MP4).
• Prepare vertical or portrait-oriented videos for best Reel performance.
• Keep file size within Facebook’s maximum upload limit.
• Ensure video duration fits the Reel criteria defined by Facebook.

Check Facebook’s latest Reel specifications if you are unsure whether your content will qualify as a Reel.

Accessing the Social Planner in GoHighLevel

All Facebook Reel posting actions happen within the Social Planner area of your GoHighLevel account. You can open it from the main navigation of your workspace.

1. Log in to your GoHighLevel account.
2. Choose the appropriate sub-account or location where you manage social media.
3. Open the Marketing menu (or Social section, depending on your layout).
4. Select Social Planner.

Once the Social Planner loads, you will see a calendar and a list of connected social accounts, including your Facebook Page if it has already been integrated.

How to Create a Facebook Reel Post in GoHighLevel

After opening Social Planner in GoHighLevel, follow these steps to create and publish or schedule a Reel for your connected Facebook Page.

Step 1: Start a New Social Post

1. Click the Create or New Post button in Social Planner.
2. In the account selection panel, choose your connected Facebook Page. Make sure you select the Page, not a personal profile.

If your Facebook Page is not visible, revisit your social account connections in GoHighLevel and reconnect Facebook.

Step 2: Add Your Reel Video Content

1. In the composer window, click the option to Upload Media or Add Video.
2. Select the video file from your device that you want to publish as a Facebook Reel.
3. Wait for the upload to complete and confirm that a thumbnail or preview appears in the post editor.

To help ensure the post is treated as a Reel, use a short, vertical video that matches Facebook’s Reel guidelines. GoHighLevel will send the video to Facebook, but Facebook will determine whether it is categorized as a Reel based on its own rules.

Step 3: Write the Caption and Details

1. Enter a caption in the text area of the Social Planner composer.
2. Add hashtags, mentions, and any call-to-action text you want to appear with your Reel.
3. Review spelling, links, and formatting to keep the post professional and on-brand.

While composing in GoHighLevel, remember that Facebook may have character limits and content rules. Avoid forbidden content and follow your brand guidelines.

Step 4: Choose Publish or Schedule

When your video and caption are ready, decide whether to publish immediately or schedule the Reel for later.

• Publish Now – Sends the Reel to Facebook as soon as you confirm.
• Schedule – Lets you set a specific date and time for the Reel to go live.

1. If scheduling, select the desired date on the calendar in GoHighLevel.
2. Set the exact time you want the Reel to post.
3. Confirm your time zone is correct for the sub-account or location.

Scheduling helps you maintain a consistent posting cadence across multiple channels while managing everything from one GoHighLevel dashboard.

Verifying Your Facebook Reel After Posting from GoHighLevel

Once your Reel is published or scheduled from GoHighLevel, verify that it appears correctly on Facebook.

1. Open Facebook and go to your connected Facebook Page.
2. Check the Reels tab or content feed for the new video.
3. Confirm that the video is labeled or displayed as a Reel and that the caption matches your Social Planner post.

If the post appears as a standard video instead of a Reel, review your video’s length, orientation, and format. Adjust the content and attempt another upload from GoHighLevel following Facebook’s latest guidelines.

Troubleshooting Facebook Reels in GoHighLevel

If you encounter issues publishing Facebook Reels via GoHighLevel, use the following tips.

Common Issues and Fixes

• Facebook Page Not Showing: Reconnect Facebook within the Social Planner settings and confirm you have Page-level permissions.
• Video Will Not Upload: Compress the video or convert it to a supported format, then re-upload in GoHighLevel.
• Post Not Displayed as Reel: Shorten the video and use a vertical aspect ratio so that Facebook can classify it as a Reel.

Check Official GoHighLevel Documentation

For the most up-to-date notes, limitations, and interface screenshots, refer to the official help article on posting Facebook Reels from Social Planner: GoHighLevel Facebook Reel from Social Planner Guide.

Maximizing Your Social Strategy with GoHighLevel

Using GoHighLevel to post Facebook Reels is one part of a broader marketing stack. You can combine automated campaigns, pipelines, and social posting to build a full-funnel strategy.

• Plan your content calendar in a project management tool.
• Upload and schedule Reels and other posts with the Social Planner.
• Track leads and conversations generated from Facebook in your CRM.

If you need help optimizing your GoHighLevel setup, funnels, or automations, you can work with specialists such as Consultevo to design and implement a complete marketing system around your social content.

Conclusion: Streamline Facebook Reels with GoHighLevel

By connecting your Facebook Page, preparing compliant videos, and using the Social Planner workflow, you can efficiently publish Facebook Reels from GoHighLevel without leaving your CRM environment. Follow the steps in this guide to create, schedule, and verify your Reels so they display correctly on your Page and support your overall social media strategy.

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