How to Create an Affiliate Campaign in GoHighLevel

If you use ClickUp to organize workflows and need a clear guide to set up affiliates, this step-by-step tutorial will show you exactly how to create and manage an affiliate campaign in GoHighLevel. You will learn how to configure offer details, set payout rules, and track affiliate performance inside your account.

Understanding GoHighLevel Affiliate Campaigns

An affiliate campaign in GoHighLevel lets you reward partners or promoters for driving traffic and sales to your offers. Each campaign controls:

• Which offer or funnel is being promoted
• How commissions are calculated and paid
• What links and assets affiliates can use
• How conversions and payouts are tracked

Before creating the campaign, make sure your main offer, funnel, or product is already set up in your GoHighLevel account so it can be attached to the affiliate campaign during configuration.

Where to Create a GoHighLevel Affiliate Campaign

To create a new affiliate campaign in GoHighLevel, you must work from the correct area of the platform. Campaigns are managed at the sub-account level rather than the agency level, which means you create them inside the specific account where your offer and funnels live.

1. Log in to your GoHighLevel account.
2. Open the Sub-Account where your offer or funnel is located.
3. Navigate to the affiliate or payments section (depending on your specific layout and plan).
4. Select the option to create a new Affiliate Campaign.

If you need additional implementation tips and strategy help beyond this guide, you can also review GoHighLevel consulting resources from partners such as Consultevo.

Step-by-Step: Create a New GoHighLevel Affiliate Campaign

Follow these steps to set up a complete affiliate campaign in GoHighLevel from start to finish.

Step 1: Name Your GoHighLevel Affiliate Campaign

Start with a clear and descriptive name so you can easily distinguish the campaign later.

1. Enter a Campaign Name that identifies the offer, launch, or promotion.
2. Optionally, use a naming convention like Product-Name – Main Affiliate Campaign for consistency.

This name is primarily for your internal tracking inside GoHighLevel and helps you keep reports organized as you launch more affiliate initiatives.

Step 2: Select the Offer or Funnel

Next, connect the campaign to the offer that affiliates will promote.

1. Choose the Offer or main Funnel from the available list in GoHighLevel.
2. Verify that the correct price point or package is attached to that offer.
3. Confirm that your checkout pages, thank-you pages, and automations are already active and tested.

The selected offer determines where the affiliate link sends traffic and which purchases will count toward commissions in your GoHighLevel reports.

Step 3: Configure Commission and Payout Rules

Defining how affiliates get paid is the core of the campaign configuration in GoHighLevel. You can typically choose between flat-fee and percentage-based commissions and can set different rules depending on your monetization model.

• Commission Type: Decide whether affiliates earn a fixed amount per sale, a percentage of revenue, or a hybrid.
• Commission Rate: Enter the exact percentage or fixed value that affiliates will receive for each qualified sale.
• Recurring Payouts: If your offer is subscription-based, specify whether the commission is one-time or recurring and define the number of billing cycles that will be paid.
• Payout Frequency: Choose when affiliates will be paid (for example, weekly, bi-weekly, or monthly) in line with your payout process.

Make sure these settings in GoHighLevel align with the public terms you communicate to affiliates on your sign-up page or in your program agreement.

Step 4: Set Tracking and Cookie Settings

Accurate tracking ensures affiliates are properly credited for referred sales. In GoHighLevel, you will configure key tracking components tied to your campaign.

• Cookie Duration: Select how long the tracking cookie should last (for example, 30 days or 60 days).
• Attribution Rules: Define whether the first click or last click gets credit when multiple affiliates send traffic.
• Unique Links: Confirm that each affiliate will receive a unique referral link generated by GoHighLevel.

These settings work together with your pages and checkout steps to record referrals whenever visitors convert into paying customers.

Step 5: Customize Affiliate Assets and Resources

Providing ready-to-use promotional materials helps affiliates perform better. While the exact layout can vary, you should configure assets related to the specific offer inside your GoHighLevel account.

• Affiliate Links: Ensure your default affiliate link sends users to the correct landing page or sales page.
• Banners and Graphics: Upload or link to images affiliates can use on their sites or social profiles.
• Email Swipes: Share email templates that affiliates can adapt for their lists.
• Copy and Headlines: Provide suggested copy blocks and headlines that match your brand voice.

All of these elements can be referenced or shared through your GoHighLevel affiliate portal or onboarding emails to make promotion easier.

Step 6: Save and Activate the Campaign

Once you have configured all settings, you are ready to activate the campaign in GoHighLevel.

1. Review every field: offer selection, commission values, cookie durations, and payout rules.
2. Click Save to store the campaign setup.
3. Toggle the campaign to Active status so it becomes available to affiliates.
4. Test at least one affiliate link by signing up as a test affiliate, clicking the link, and completing a test purchase.

Testing helps you confirm that tracking and payouts will work correctly when real affiliates begin sending traffic.

Managing Affiliates and Payouts in GoHighLevel

After you create and activate your campaign, the next phase is managing affiliates and handling payouts within GoHighLevel.

Add and Approve Affiliates

Affiliates can either apply through a public sign-up page or be added manually within your account.

• Review new affiliate applications and approve or reject them based on your criteria.
• Assign each approved affiliate to the correct campaign if you run multiple offers.
• Share onboarding information so affiliates understand your rules and promotional guidelines.

Monitor Performance and Conversions

Use reporting inside GoHighLevel to keep track of campaign performance.

• View clicks, leads, and sales attributed to each affiliate.
• Monitor top-producing campaigns to identify your best partners.
• Use conversion data to refine your funnels and improve offer performance.

Regular analysis helps you adjust commissions, update creative assets, and optimize your GoHighLevel campaigns for higher revenue.

Process Commissions and Payouts

Payout handling will depend on your payment workflows and integrations, but you should consistently follow the payout rules defined in your GoHighLevel campaign.

• Confirm eligible commissions based on refund periods and chargeback rules.
• Export or review payout data before sending payments through your chosen payment processor.
• Keep clear records of payouts for accounting and compliance.

Best Practices for GoHighLevel Affiliate Campaigns

To get the most out of your affiliate program, apply these best practices when building campaigns in GoHighLevel:

• Communicate Clear Terms: Document commission structures, payout dates, and promotional rules.
• Keep Creatives Updated: Refresh banners, email copy, and landing pages regularly.
• Support Top Affiliates: Offer extra assets, bonuses, or exclusive discounts to your best partners.
• Test Funnels Frequently: Monitor the full path from affiliate click to checkout to ensure no broken steps.

If you need to compare your setup to the original product documentation, you can review the official guide directly on the GoHighLevel help center at this source page.

Next Steps for Scaling with GoHighLevel

Once your first affiliate campaign is running smoothly in GoHighLevel, you can replicate and adapt the same structure for future launches, bundles, or recurring offers. By refining your commission rules and creative assets over time, you will build a scalable affiliate ecosystem that supports consistent lead generation and sales growth.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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