Email Statistics in GoHighLevel: Step‑by‑Step Guide

ClickUp users who migrate to GoHighLevel often want a clear, simple way to understand email performance. This how‑to guide walks you through every part of the Email Statistics screen so you can confidently track opens, clicks, bounces, and more in GoHighLevel.

All instructions below are based on the official documentation here: GoHighLevel Email Statistics.

Accessing Email Statistics in GoHighLevel

To start analyzing your email performance, first open the Email Statistics section inside your GoHighLevel account.

1. Log in to your GoHighLevel dashboard.
2. Navigate to the Marketing area or the section where your bulk or campaign emails are managed.
3. Open the specific email or campaign you want to review.
4. Click on the Email Statistics or similarly labeled tab to view detailed metrics.

Once opened, you will see a summary of all important metrics for the selected email send.

Understanding GoHighLevel Email Overview Metrics

The top of the Email Statistics page in GoHighLevel usually displays an overview. These headline metrics help you quickly gauge how well an email performed.

• Total Sent – How many email messages were successfully sent from the system.
• Delivered – The number of messages that reached recipients’ mailboxes (not bounced).
• Opened – How many times recipients opened your email.
• Clicked – The number of times recipients clicked at least one link in your message.
• Bounced – Emails that could not be delivered due to invalid addresses or mail server issues.
• Spam / Complaints – Messages reported as spam by recipients or flagged by providers.
• Unsubscribed – Contacts who opted out using the unsubscribe link in your email.

Use these high‑level numbers in GoHighLevel to quickly compare one email against another and identify clear winners.

How GoHighLevel Calculates Key Email Rates

Beyond raw totals, GoHighLevel highlights performance through percentages. These metrics make it easy to compare performance across different audience sizes.

GoHighLevel Open Rate

The open rate tells you how many people opened your email compared to how many received it.

• Formula: (Opened ÷ Delivered) × 100
• Use it to: Judge how effective your subject line and sender name are.

If you see a lower open rate, test new subject lines or sender identities in GoHighLevel campaigns to improve engagement.

GoHighLevel Click‑Through Rate (CTR)

The click‑through rate shows how many recipients clicked a link in your email.

• Formula: (Clicked ÷ Delivered) × 100
• Use it to: Measure how compelling your offer, call‑to‑action, and email content are.

A strong CTR in GoHighLevel usually means your email copy and layout are aligned with audience expectations.

GoHighLevel Bounce Rate

The bounce rate reveals the percentage of emails that failed to reach recipients.

• Formula: (Bounced ÷ Sent) × 100
• Use it to: Monitor list health and identify potential deliverability issues.

Maintain a low bounce rate in GoHighLevel by regularly cleaning your list and removing invalid or inactive addresses.

Spam Complaint and Unsubscribe Rates in GoHighLevel

High complaint or unsubscribe rates indicate that recipients are not finding your messages relevant or expected.

• Spam Complaint Rate: (Spam Complaints ÷ Delivered) × 100
• Unsubscribe Rate: (Unsubscribed ÷ Delivered) × 100

Use these statistics inside GoHighLevel to fine‑tune your frequency, targeting, and email content strategy.

Viewing Detailed GoHighLevel Email Contact Stats

Beyond global metrics, you can drill down to see how individual contacts interacted with a specific email send.

1. Open the email’s Statistics screen in GoHighLevel.
2. Look for a Recipients or Contacts section or tab.
3. Review the status of each contact, such as:

• Delivered
• Opened (with possible open count)
• Clicked (often with link‑level data)
• Bounced
• Unsubscribed

Use this granular data to identify your most engaged contacts and those who may need re‑engagement automations within GoHighLevel.

Common Email Statuses in GoHighLevel

Each email sent through GoHighLevel carries a status that explains what happened to it. Understanding these statuses helps you troubleshoot issues quickly.

• Queued: The email is scheduled and waiting to be sent.
• Sent: The message has left GoHighLevel and is on its way to the recipient’s email provider.
• Delivered: The provider accepted the message, indicating successful delivery.
• Opened: The recipient opened the email at least once.
• Clicked: The recipient clicked one or more links in the email.
• Soft Bounce: A temporary delivery issue (for example, a full mailbox).
• Hard Bounce: A permanent delivery failure (for example, invalid email address).
• Spam Complaint: The recipient marked the message as spam.
• Unsubscribed: The recipient used the unsubscribe option and was removed from future email sends.

Monitoring these statuses in GoHighLevel helps maintain list quality and protect your sender reputation.

Improving Campaigns Using GoHighLevel Email Statistics

Once you understand the metrics, you can turn GoHighLevel statistics into practical improvements for future campaigns.

Optimize Subject Lines and Sender Details

• Compare open rates across multiple email sends.
• Identify which subject lines and sender names in GoHighLevel produce higher opens.
• Use A/B tests (if available) to validate winning variations.

Refine Email Content and Calls‑to‑Action

• Use click‑through data to determine which offers resonate.
• Move strong calls‑to‑action higher in the email body.
• Shorten text and highlight key benefits to improve clicks in GoHighLevel campaigns.

Maintain a Healthy Email List

• Monitor bounce rates regularly and remove invalid addresses.
• Segment your audience based on engagement data from GoHighLevel statistics.
• Set up re‑engagement workflows for inactive contacts.

Control Complaints and Unsubscribes

• Track complaint and unsubscribe rates after each campaign.
• Reduce sending frequency if complaints rise.
• Ensure your emails in GoHighLevel match the expectations set at opt‑in.

Using GoHighLevel Stats Alongside Other Tools

To build a complete picture of performance, combine GoHighLevel email data with analytics from other platforms such as your website or CRM.

• Map link clicks to landing page conversions.
• Compare campaign‑level data across different marketing channels.
• Share GoHighLevel statistics with your team to guide content and offer development.

If you need expert implementation or consulting support, you can also explore services from agencies like Consultevo, which specialize in systems and automation.

Next Steps for Mastering GoHighLevel Email Statistics

By regularly reviewing Email Statistics in GoHighLevel, you can:

• Identify high‑performing subject lines and offers.
• Protect deliverability with a cleaner email list.
• Align campaigns with subscriber expectations.
• Increase ROI through data‑driven improvements.

Use this guide alongside the official GoHighLevel Email Statistics documentation to deepen your understanding and ensure you are interpreting every metric correctly.

Return to your dashboard, open your latest campaign, and walk through each metric described here. With consistent review and gradual optimization, GoHighLevel email statistics become a powerful control panel for your entire email marketing strategy.

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