Real Estate Content in GoHighLevel

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How to Build a Real Estate Content Pipeline in GoHighLevel

If you manage real estate marketing in tools like ClickUp and want a proven way to turn content into closings, this guide shows how to translate the original Pipeline to Profits playbook into a practical workflow inside GoHighLevel. You will learn how to move from scattered ideas to a repeatable content engine that consistently generates conversations, appointments, and deals.

The approach is simple: define your audience, map your content to each stage of the pipeline, and use GoHighLevel systems to publish, follow up, and track results. Follow the steps below and adapt each part to your own real estate niche and market.

Step 1: Clarify Your Real Estate Audience in GoHighLevel

Before building any campaigns, you need a clear target. The original playbook focuses on real estate pros who want more predictable growth. Recreate that clarity inside GoHighLevel by defining who you want to attract and how you can help them.

  1. Choose a primary audience: For example:

    • First-time buyers in your city
    • Move-up sellers upgrading to a bigger home
    • Investors looking for cash-flow properties
    • Luxury buyers or downsizing retirees

  2. Document pain points: Add custom fields or notes in GoHighLevel to capture problems prospects face, such as:

    • Confusion about financing
    • Fear of overpaying
    • Uncertainty about timing the market
    • Lack of trustworthy local guidance

  3. Set a transformation goal: Your content should move a person from “confused and unsure” to “confident and ready to act.” Write this as a sentence in your GoHighLevel notes or pipelines so every campaign supports that outcome.

Step 2: Map Your Pipeline Stages in GoHighLevel

The original Pipeline to Profits framework revolves around moving people from awareness to decision using a clear content journey. You can mirror this structure with pipelines and snapshots in GoHighLevel.

Create a simple pipeline such as:

  • Stage 1: New Lead – Opted into a guide, checklist, or webinar.
  • Stage 2: Engaged – Opened emails, watched videos, or replied.
  • Stage 3: Qualified – Completed an application or discovery survey.
  • Stage 4: Appointment Set – Booked a call or in-person meeting.
  • Stage 5: Client/Closed – Signed agreement or closed transaction.

Each stage should have matching content and automation inside GoHighLevel so no lead gets stuck without your next best message.

Step 3: Design Your Core Content Strategy for GoHighLevel

The source playbook emphasizes creating value-driven content that educates, positions you as an expert, and leads logically into a conversation. You can organize this strategy directly in GoHighLevel using campaigns, workflows, and funnels.

Key Content Types to Plan in GoHighLevel

  • Flagship lead magnet: A PDF guide, checklist, or mini-course such as “7 Steps to Buying Your First Home in [City].”
  • Educational email series: A sequence that explains the process, busts myths, and shares success stories.
  • Authority-building content: Case studies, before-and-after stories, and local market breakdowns.
  • Conversion events: Webinars, live Q&A sessions, or strategy calls offered through your funnels.

Use GoHighLevel tags to segment leads based on which content they consumed so you can send more relevant follow-ups.

Step 4: Create Your Lead Magnet Funnel in GoHighLevel

Now turn the strategy into a working funnel that captures leads and starts nurturing them immediately.

  1. Build a simple landing page: In GoHighLevel, create a funnel step that:

    • Clearly names the benefit of your guide or training
    • Explains who it is for (buyers, sellers, or investors)
    • Includes a short form for name, email, and optionally phone

  2. Set up delivery automation: In your workflow:

    • Apply a tag like “Lead Magnet – Buyer Guide”
    • Send an instant email with the download link
    • Trigger an SMS (if allowed) thanking them and inviting questions

  3. Start the nurture sequence: Add a 5–7 email series in GoHighLevel that:

    • Teaches one key concept per email
    • Shares a quick win they can implement
    • Invites them to reply or book a call using your online calendar

Step 5: Build a Nurture Sequence in GoHighLevel

The original content playbook stresses consistent, valuable follow-up. You can set this up once in GoHighLevel and let automation handle the heavy lifting.

Structure for a 7-Email Real Estate Nurture Series

  1. Email 1 – Welcome & Expectations

    • Thank them for requesting your resource.
    • Explain what you will send over the next 7–10 days.
    • Invite them to hit reply with their biggest question.

  2. Email 2 – Big Picture Roadmap

    • Outline the end-to-end buying or selling process in your market.
    • Use bullets and simple steps.

  3. Email 3 – Common Mistakes

    • Highlight 3–5 costly mistakes buyers or sellers make.
    • Position your method as the way to avoid them.

  4. Email 4 – Case Study

    • Tell a short story of a client you helped.
    • Focus on the transformation from problem to result.

  5. Email 5 – Market Breakdown

    • Share current market conditions and what they mean.
    • Invite them to request a personalized assessment.

  6. Email 6 – FAQ & Objections

    • Answer the most common questions you receive.
    • Address fears around timing, pricing, and financing.

  7. Email 7 – Clear Next Step

    • Offer a free strategy call, consultation, or tour.
    • Link directly to your GoHighLevel calendar booking page.

Use GoHighLevel conditions to branch based on engagement. For example, if someone clicks your call-to-action link but does not book, send a reminder email or SMS after 24–48 hours.

Step 6: Systematize Content Production with GoHighLevel

The original playbook is about turning content into a pipeline, not one-off posts. To keep your real estate content engine running, you need a simple production system tied to your GoHighLevel campaigns.

Simple Content Production Workflow

  1. Brainstorm topics monthly: Create a list of questions your ideal clients ask about buying, selling, or investing.

  2. Choose 4–8 cornerstone topics: Examples:

    • How much house can I really afford?
    • Should I sell before I buy?
    • How to analyze a rental property in 10 minutes.

  3. Create one main asset per topic:

    • Blog post or article
    • Short video or webinar
    • Downloadable checklist

  4. Repurpose for GoHighLevel:

    • Turn core points into email series content.
    • Create SMS snippets that link to your videos or articles.
    • Add follow-up steps in workflows that point to these assets.

By storing links and notes inside GoHighLevel, you can quickly reuse proven content in new automations, instead of starting from scratch each time.

Step 7: Track, Optimize, and Scale in GoHighLevel

Your real estate content pipeline becomes more profitable when you measure performance and refine each step. Use GoHighLevel reporting tools to see where leads drop off and which messages create the most conversations.

Key Metrics to Monitor in GoHighLevel

  • Opt-in rate: Percentage of page visitors who request your guide or training.
  • Email open and click rates: Especially for your first 3–5 nurture emails.
  • Reply rate: How many people respond to your invitations to talk.
  • Appointment booked: Percentage of leads who schedule a call or meeting.
  • Deals closed: Number of clients or transactions generated from each funnel.

When a step underperforms, test new headlines, subject lines, calls to action, or case studies. Small improvements at each stage compound into significant profit over time.

Additional Resources and Implementation Notes

To see the original framework that inspired this how-to guide, review the official article at Pipeline to Profits: The Real Estate Content Playbook. Then adapt the concepts directly into your GoHighLevel account using pipelines, funnels, and workflows.

If you want expert help configuring funnels, automations, or content strategy around GoHighLevel, you can also explore implementation and consulting services from Consultevo.

By applying this structured, pipeline-focused content approach in GoHighLevel, your real estate business can move beyond random posts and sporadic outreach into a predictable system that consistently attracts, nurtures, and converts high-quality leads.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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