GoHighLevel Real Estate Content Guide

/ CRM, GHL / By

GoHighLevel Real Estate Content Strategy How-To

Use this step-by-step guide to turn ClickUp-style organization and proven consulting tactics into a repeatable content system inside GoHighLevel. You will learn how to plan, create, and publish educational content that keeps your real estate pipeline full, using a playbook designed to last for years.

This how-to is based on the List to Last: The Real Estate Consultant’s Playbook and translates its strategy into a practical workflow you can run with GoHighLevel.

Why Use GoHighLevel for a Real Estate Content Playbook

The original playbook is built around becoming a true consultant instead of a pushy salesperson. GoHighLevel helps you execute that shift by giving you:

  • A single database for all your leads, past clients, and sphere.
  • Automations to deliver consistent educational content.
  • Pipelines to track where each homeowner or buyer is in their journey.
  • Workflows to keep you on schedule with weekly content and follow-up.

When you combine these tools with a thoughtful content plan, you create a repeatable process that attracts and nurtures clients even when you are not on the phone.

Step 1: Define Your Real Estate Consultant Position in GoHighLevel

Before building campaigns, you need a clear identity as a consultant, not just an agent chasing transactions. The source playbook teaches you to make real estate the lens through which you help people improve their lives.

Clarify Your Promise Inside GoHighLevel

Use GoHighLevel notes and custom fields on your main profile (or a “Brand” custom object) to document:

  • Your core promise, such as helping families make smart housing decisions.
  • Your primary audience (move-up buyers, downsizers, investors, or first-time buyers).
  • Your geographic focus and property types.

This becomes the internal reference point for every campaign and automation you build.

List the Problems You Solve

According to the playbook, lasting consultants focus on problems, not pitches. Create a simple text document or custom field list in GoHighLevel with problems like:

  • Confusion about when to sell or refinance.
  • Fear of buying before selling.
  • Uncertainty about affordability, interest rates, and timing.
  • Stress about coordinating moves, schools, and jobs.

These problems will guide your GoHighLevel emails, funnels, and follow-up scripts.

Step 2: Build a Content Strategy Framework in GoHighLevel

The playbook encourages an organized, repeatable structure. In GoHighLevel you can mirror this framework so you always know what to create next.

Create a Simple Content Categories List

From the source material, your content should be consultative and evergreen. Create 4–6 categories, for example:

  • Market Education (local trends, what they really mean).
  • Financial Decisions (payments, equity, refinancing, rent vs. buy).
  • Life Events (upsizing, downsizing, relocating, divorce, retirement).
  • Home Preparation (staging, repairs, inspections, timelines).
  • Strategy & Negotiation (offers, contingencies, pricing strategy).

Create a GoHighLevel Custom Field or Tag group for these categories so you can label each email, funnel, or social post you craft.

Design Your Weekly Content Rhythm in GoHighLevel

Use the playbook’s concept of consistent consulting touches. Inside GoHighLevel, set up a simple weekly cadence:

  1. One core education piece: an email or long-form post explaining a key concept.
  2. One short story: a real scenario where you helped a client through a problem.
  3. One call to conversation: invite people to reply, text, or book a consultation.

Use GoHighLevel workflows to schedule these messages to your database on the same day each week.

Step 3: Segment Your Database in GoHighLevel

The playbook emphasizes speaking to real situations, not just generic audiences. In GoHighLevel, segmentation lets you send the most relevant content to each person.

Set Up Smart Lists for Real Estate Groups

Create Smart Lists in GoHighLevel for segments such as:

  • Past seller clients.
  • Past buyer clients.
  • Homeowners in your farm area.
  • Renters inquiring about buying.
  • Investors and second-home owners.

Use tags or custom fields to mark life events (new baby, job change, divorce, retirement) when you learn about them, so you can send specifically relevant education.

Map Content Topics to Each Segment

Based on the source playbook, match segments with topics:

  • Homeowners: equity, timing, market shifts, improvements with best ROI.
  • Renters: down payment strategies, rent vs. buy calculations.
  • Downsizers: simplifying, net proceeds, timing sale and purchase.
  • Investors: cash flow, local regulations, financing options.

In GoHighLevel, add these topics as tags or notes for each Smart List, then craft campaigns labeled by both segment and topic.

Step 4: Create Educational Campaigns in GoHighLevel

Now convert the playbook’s consulting approach into actual GoHighLevel automations that deliver value at scale.

Build a Core Education Sequence

Use a Workflow and Email Marketing inside GoHighLevel to create a multi-email sequence (for example, 8–12 emails). Each message should:

  • Address a specific problem your clients face.
  • Explain the concept in simple, non-technical language.
  • Include a short story from your real practice.
  • End with a light invitation to ask questions or request a strategy session.

The playbook’s spirit is to stay curious and helpful, not pushy. Keep your GoHighLevel emails conversational and focused on decisions, not just listings.

Use GoHighLevel for Ongoing Market Updates

Set up another Workflow for regular market education, such as monthly updates. Each update should:

  • Interpret data, not just recite it.
  • Answer the question “What does this mean for you if you are thinking about moving in the next 6–24 months?”
  • Invite readers to get a personalized plan.

Tag all market update emails with your Market Education category so you can track performance over time.

Step 5: Turn Conversations into Consultations with GoHighLevel

The Real Estate Consultant’s Playbook is built to create trust that leads naturally to consultations. GoHighLevel gives you tools to convert engagement into actual booked appointments.

Set Up a Consultation Funnel

Create a basic funnel in GoHighLevel with:

  • A landing page explaining your consulting approach (not just home search tools).
  • A short form collecting name, contact info, and timing (for example, “0–3 months”, “3–12 months”, “12+ months”).
  • A calendar widget so they can book a strategy call.

Embed this funnel link into your education emails, market updates, and social posts so your content always has a clear next step.

Use Pipelines to Track Real Estate Journeys

Based on the playbook’s idea of long-term relationships, build a pipeline in GoHighLevel like:

  1. New Lead / New Subscriber.
  2. Education & Nurture.
  3. Active Planning.
  4. Active Buyer or Seller.
  5. Under Contract.
  6. Closed & Lifetime Client.

Use automations so that when a contact books a consultation or fills out a funnel form, they move to the correct stage. This makes it easy to see where your content is converting and where you need to refine messaging.

Step 6: Maintain a List-to-Last System with GoHighLevel

The core promise of the original playbook is to help you “list to last” by becoming indispensable. GoHighLevel can support this with simple recurring tasks and reviews.

Schedule Weekly Review Rituals

Set up recurring tasks or reminders in GoHighLevel to:

  • Review upcoming content for the week.
  • Check performance of recent emails (opens, replies, booked calls).
  • Call or text your warmest engaged contacts.

This keeps you accountable to the system rather than reacting randomly to market noise.

Measure What Matters

From the playbook’s consultant mindset, measure success by depth of relationship as much as closed deals. In GoHighLevel, track:

  • Number of meaningful consultations booked each month.
  • Reply and click rates on education emails.
  • Number of past clients and sphere members actively engaging with your content.

Use these metrics to refine your topics and improve clarity, not to turn up pressure on your audience.

Next Steps and Additional Resources

To go deeper into real estate systems beyond this GoHighLevel implementation guide, you can explore strategy resources at Consultevo and continue studying the original playbook from GoHighLevel support.

For the full conceptual framework behind this how-to article, review the official documentation here: Content Strategy: List to Last – The Real Estate Consultant’s Playbook. Then use the steps above to implement that strategy inside GoHighLevel so your content works as a long-term asset for your real estate business.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`