How to Use GoHighLevel Reputation Management Competitor Analysis

In this step-by-step guide, you will learn exactly how to set up and use the Reputation Management Competitor Analysis feature inside GoHighLevel. If you are coming from tools like ClickUp or other marketing platforms, this walkthrough will show you how to enable the feature, add competitors, and interpret the data to improve your local SEO and review strategy.

The Reputation Management Competitor Analysis tool helps you track how your business performs against local competitors on major review platforms, so you can make data-driven decisions to grow your online presence.

What Is GoHighLevel Reputation Management Competitor Analysis?

The Reputation Management Competitor Analysis module in GoHighLevel lets you compare your business performance with similar businesses in your area. It analyzes reviews, ratings, and other signals from supported directories and presents them in one place inside your account.

With this feature, you can:

• Identify top competitors in your local market.
• Monitor competitor reviews and ratings over time.
• Benchmark your business performance against others.
• Discover opportunities to improve your local reputation strategy.

Everything runs inside the Reputation Management section, so you can see competitor insights next to your own review metrics.

How to Enable Competitor Analysis in GoHighLevel

Before you can start adding competitors, you must enable the Competitor Analysis feature from the Reputation Management settings in GoHighLevel.

Step 1: Open Reputation Management in GoHighLevel

1. Log in to your GoHighLevel account.
2. Select the desired sub-account (location) where you want to use Competitor Analysis.
3. From the left sidebar, click on Reputation or Reputation Management depending on your interface version.

This takes you to the main Reputation dashboard where your own reviews are displayed.

Step 2: Access Competitor Analysis Settings

1. Inside the Reputation section, look for the Competitor Analysis option or tab.
2. If you see a prompt or toggle to enable Competitor Analysis, click it to turn the feature on for the current location.
3. Confirm any pop-ups or notices that appear, so the module becomes active.

Once enabled, a dedicated Competitor Analysis area will be available under Reputation Management for that location.

Configuring Competitor Analysis in GoHighLevel

After enabling the feature, you need to configure it to match your business type and local market.

Step 3: Set Your Business Category and Location

1. In the Competitor Analysis area, locate the configuration or settings button (often represented by a gear icon).
2. Enter your business category (for example, dentist, restaurant, gym, or real estate agent).
3. Specify your city, state, or postal code so GoHighLevel can identify local competitors.
4. Save the settings to update your Competitor Analysis profile.

This information allows the system to search review platforms for businesses similar to yours within your specified region.

Step 4: Connect Required Review Sources

1. Ensure that your GoHighLevel Reputation Management is properly connected to your review sources such as Google Business Profile and other supported directories.
2. If prompted in the Competitor Analysis section, authenticate or connect any accounts needed so the tool can gather competitor review data.
3. Verify that the connections show as active or linked in the Reputation Management settings.

Without connected review sources, Competitor Analysis may not be able to pull accurate competitor review information.

Adding and Managing Competitors in GoHighLevel

Once your configuration is ready, you can start adding competitors to track.

Step 5: Search for Local Competitors

1. From the Competitor Analysis tab inside GoHighLevel, click on Add Competitor or a similar button.
2. Enter a business name, category, or keyword related to your niche.
3. Use the location filters (city, state, or zip) to narrow down relevant search results.
4. Review the list of suggested businesses that match your criteria.

The tool will display potential competitors based on the category and location you configured earlier.

Step 6: Add Selected Competitors

1. From the search results, choose the businesses you want to track by clicking an Add or Select button next to each listing.
2. Confirm your selection so they are added to your Competitor Analysis dashboard.
3. Repeat the process to add multiple competitors, staying within any limit defined by your plan or settings.

Each added competitor will now appear on your comparison charts and tables inside Reputation Management.

Step 7: Edit or Remove Competitors

1. In the Competitor Analysis list, find the competitor you want to modify.
2. Use the available options (such as a three-dot menu) to edit or remove that competitor.
3. Update details or delete entries that are no longer relevant to keep your analysis current.

Maintaining an accurate competitor list helps you track only the businesses that truly matter to your market.

Reading the Competitor Analysis Reports in GoHighLevel

After setup, GoHighLevel will start pulling in competitor review data and display it alongside your own metrics.

Step 8: Review Overall Comparison Metrics

• Open the Competitor Analysis dashboard under Reputation Management.
• Look for high-level stats such as average rating, total reviews, and review trends over time.
• Compare your business metrics with each competitor to see who leads in volume and quality of reviews.

This overview helps you quickly understand your position in the local review landscape.

Step 9: Analyze Trends and Performance Gaps

• Check trend charts to see how your ratings and review counts change compared to competitors.
• Identify spikes or dips in competitor reviews that may correspond to promotions, events, or service changes.
• Note which competitors consistently outperform you and which ones you are already surpassing.

Use these insights to adjust your review request strategy, customer experience process, and local marketing campaigns.

Best Practices for Using GoHighLevel Competitor Analysis

To get the most value from the Competitor Analysis module in GoHighLevel, follow these recommendations:

• Keep your business information updated: Ensure your category and location settings remain accurate as your business evolves.
• Refresh your competitor list regularly: Add emerging businesses and remove closed or irrelevant competitors.
• Monitor reviews consistently: Check the Competitor Analysis dashboard frequently, not just during campaigns.
• Align with your review strategy: Combine Competitor Analysis insights with your existing review request workflows in GoHighLevel.
• Share insights with your team: Use the data to guide your sales, customer success, and marketing teams on how to close performance gaps.

Where to Learn More About GoHighLevel Reputation Features

If you need deeper details about how Competitor Analysis works internally or want to confirm supported platforms, you can review the official documentation provided by the platform.

Visit the official guide here: Reputation Management Competitor Analysis in HighLevel.

For additional strategic help on implementing GoHighLevel across your agency or business, you can explore expert resources at Consultevo, which focuses on systems, automation, and optimization for marketing platforms.

By following the steps above, you can configure Reputation Management Competitor Analysis in GoHighLevel, track your most important local competitors, and use the data to improve your review performance and overall online reputation.

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