GoHighLevel Campaigns Update Guide
If you are moving from tools like ClickUp into a unified marketing stack, it is important to understand how legacy features evolve. In GoHighLevel, the classic Campaigns feature is no longer maintained, and users are encouraged to run all new automations through Workflows instead. This step-by-step guide explains what that means for your account, why the change happened, and how to work safely with existing Campaigns while you transition.
What Changed in GoHighLevel Campaigns
The Campaigns feature in GoHighLevel has been deprecated and is not being actively developed anymore. While this section is still technically available in some sub-accounts, it has been completely replaced by the more powerful Workflows automation engine for all new automation builds.
According to the official notice, the feature is considered legacy, and future enhancements will focus solely on Workflows. That means you should plan to build and optimize automations inside Workflows going forward rather than relying on Campaigns.
Why GoHighLevel Replaced Campaigns With Workflows
The decision to move from Campaigns to Workflows in GoHighLevel is based on flexibility, reliability, and ease of management. Workflows provide a unified place to:
- Trigger automations from multiple events, not just list additions or manual actions.
- Combine conditions, branches, and actions in a visual flow.
- Standardize how email, SMS, and other actions are executed.
- Reduce confusion between different automation modules.
By consolidating automations into Workflows, GoHighLevel ensures that new features, bug fixes, and performance improvements are delivered in one core automation engine instead of being split across multiple legacy tools.
Current Behavior of Legacy GoHighLevel Campaigns
Although Campaigns are no longer maintained, GoHighLevel continues to honor Campaigns that meet specific conditions. Understanding this behavior helps you avoid disrupting existing messaging sequences unintentionally.
When GoHighLevel Campaigns Continue to Run
Legacy Campaigns can still function if they were already in use before the deprecation decision. In practice, this means:
- Existing leads already enrolled in a Campaign will generally continue receiving scheduled messages.
- Campaigns that are currently active and not edited may keep operating in their last saved state.
- Previously configured time delays and message steps will often execute as originally planned.
However, this behavior is not guaranteed for long-term use. Since GoHighLevel is no longer maintaining the feature, unexpected behavior or limits can occur over time.
When GoHighLevel Campaigns May Stop or Break
Because Campaigns are deprecated, several risks exist if you continue to rely on them:
- Editing an old Campaign could cause unexpected issues.
- New environment changes might not be tested against legacy Campaigns.
- Bugs discovered in Campaigns may not be fixed going forward.
For these reasons, the official stance is that all new automations should be created inside Workflows, and legacy Campaigns should be phased out where possible.
How to Handle Existing GoHighLevel Campaigns Safely
Managing existing automations in GoHighLevel requires a clear plan so you do not accidentally disrupt revenue-generating sequences. Follow these best practices when dealing with legacy Campaigns.
Step 1: Audit Your GoHighLevel Campaign Usage
Before changing anything, you need to know which Campaigns are still in use. To audit your account:
- Open your sub-account where Campaigns were originally built.
- Locate the legacy Campaigns section if it is still visible.
- List each Campaign along with its purpose, such as lead nurture, onboarding, or follow-up.
- Identify which funnels, forms, or triggers still push contacts into these Campaigns.
This audit provides a baseline inventory so you can plan an orderly migration into Workflows.
Step 2: Decide Whether to Leave a GoHighLevel Campaign Running
After you know which Campaigns are active, decide whether to leave them as is for a short transitional period or to migrate them immediately. Consider:
- Revenue impact if the Campaign stops suddenly.
- Complexity of the existing automation steps.
- How often new contacts are still being added.
If a Campaign is barely used, it may be better to turn it off and rebuild the logic directly as a Workflow rather than trying to maintain a legacy structure.
Step 3: Rebuild Legacy Campaigns in GoHighLevel Workflows
The long-term solution is to move all critical Campaign automations into Workflows inside GoHighLevel. While the exact steps depend on your original configuration, the general approach is:
- Open the existing Campaign and document every step, message, delay, and condition.
- In the Workflows section, create a new Workflow.
- Rebuild each step from your Campaign as an equivalent Workflow action, such as sending email or SMS, applying tags, or updating pipelines.
- Use Workflow conditions and branches to mirror any logic previously handled inside the Campaign.
- Set appropriate triggers, for example, form submission, tag added, or pipeline stage change.
- Test thoroughly with internal contacts before enabling the Workflow for production use.
Once validated, you can gradually move entry points (forms, funnels, triggers) from the old Campaign into the new Workflow.
Step 4: Gradually Decommission Old GoHighLevel Campaigns
After your Workflow replacement is live and stable, you can phase out each legacy Campaign:
- Stop sending new contacts into the Campaign by removing associated triggers.
- Allow existing contacts to finish the sequence where reasonable, or export them and move them into the new Workflow if needed.
- Document the decommission date for your own records.
This method reduces risk and ensures your audience is not abruptly removed from nurturing or follow-up sequences that matter to your business.
Limitations and Important Notes From the Official GoHighLevel Notice
The official support documentation makes it clear that Campaigns are considered a legacy feature. This means:
- No new development will be added to Campaigns.
- Bug fixes are unlikely to be prioritized for Campaigns.
- All innovation and automation improvements are focused on Workflows.
You can review the original notice directly on the GoHighLevel help center at this official Campaigns deprecation article. It is recommended that all users treat Campaigns as temporary and plan a structured migration.
Best Practices for Moving Forward in GoHighLevel
As you adapt to this change, there are several best practices that will keep your automations stable and easier to manage over time.
Standardize on GoHighLevel Workflows
Use Workflows as the central automation hub in your GoHighLevel account. Build all new:
- Lead nurture sequences
- Sales follow-ups
- Appointment reminders
- Onboarding flows
inside Workflows rather than Campaigns. This ensures compatibility with new features and reduces the chance of future migration headaches.
Document Your Automation Architecture
Maintain a simple diagram or list that shows how leads move through your GoHighLevel funnels and Workflows. For each key process, document:
- Where contacts enter (forms, pipelines, manual actions).
- What Workflow they enter and why.
- What outcome you expect (booked call, purchase, tag, etc.).
This documentation will prevent confusion for your team and make troubleshooting much faster as your automations evolve.
Get Expert Help With GoHighLevel Migration
If your system is complex or heavily reliant on legacy Campaigns, consider getting expert assistance. Agencies and specialists familiar with GoHighLevel can help you design optimized Workflows, improve deliverability, and reduce manual work while respecting the deprecation of Campaigns.
For strategic help with automation architecture, migration planning, and overall funnel optimization, you can explore consulting services at Consultevo, which focuses on scalable systems and implementation.
Summary: How to Move On From GoHighLevel Campaigns
The key takeaway is that Campaigns in GoHighLevel are a legacy feature and are no longer maintained. To protect your automations and future-proof your account, you should:
- Audit current Campaigns and identify active usage.
- Plan a phased migration of key sequences into Workflows.
- Rebuild and improve automation logic inside Workflows.
- Gradually decommission old Campaigns once replacements are stable.
By following these steps, you can ensure your GoHighLevel setup remains reliable, scalable, and aligned with the platform’s ongoing development roadmap.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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