How to Send Email Campaigns in GoHighLevel

This guide explains step by step how to send a regular, one-time email campaign in GoHighLevel, similar to creating a broadcast in tools like ClickUp email add-ons or other marketing platforms. You will learn how to configure bulk actions, choose contacts, pick templates, and send or schedule your campaign safely.

The process described here is based strictly on the official GoHighLevel documentation for regular email campaigns sent from Smart Lists. Follow the steps carefully to avoid accidentally emailing the wrong audience.

Before You Start with GoHighLevel Email Campaigns

GoHighLevel allows you to send non-recurring email blasts to a group of contacts using Smart Lists and bulk actions. These emails are not automation workflows; they are one-time sends to a selected audience.

Make sure you have the following ready before you begin:

• An active GoHighLevel account with access to the Contacts and Marketing/Emails sections.
• A verified sending email address set up in your account.
• At least one Smart List or filter that identifies the contacts you want to email.
• An email template or a message you can build inside the editor.

Accessing Contacts for a GoHighLevel Bulk Email

Regular email campaigns in GoHighLevel start from the Contacts area, not from the Automations or Campaigns section.

1. Log in to your GoHighLevel account.

2. Navigate to the Contacts tab in the left-hand menu.

3. Choose the Smart List or create filters to define who will receive the email. This determines the audience for your bulk action.

Take time to verify that the Smart List includes only the people you want to message. The system will email every contact currently visible in that list when you run the bulk action.

Launching a GoHighLevel Regular Email Campaign

Once your list is ready, you can create the email send using a bulk action. This is how GoHighLevel handles one-time email campaigns.

1. From your Contacts view, click the checkbox to select recipients. You can choose specific contacts or select all contacts in the Smart List.

2. Click on the Bulk Actions button at the top of the list.

3. From the dropdown, select Send Email. This starts the configuration window for your regular email campaign.

The bulk send window is where you define the content, sender, and timing of your GoHighLevel email blast.

Configuring the GoHighLevel Email Content

In the bulk email window, you can either build a message from scratch or use a saved template. This is central to creating a consistent campaign experience in GoHighLevel.

Choosing the From Name and Address in GoHighLevel

First, confirm the sender identity to ensure correct branding and deliverability.

• From Name: Enter the name you want recipients to see (for example, your brand or personal name).
• From Email: Select or type the verified email address you will send from.

Use a recognizable and trusted sender name and email to keep open rates healthy.

Selecting a GoHighLevel Email Template

You can save time by using an existing template if you have created one in your GoHighLevel email builder.

1. Click the Template dropdown or button (the name may appear as Use Template depending on UI version).

2. Choose the desired template from the list of available designs.

3. Once selected, the template content will populate the email editor for further tweaks.

If you do not have a template yet, you can compose your message directly in the editor. Add your subject line, body content, links, and images as needed.

Editing Email Content in GoHighLevel

After choosing a template or starting from scratch, customize the message so it fits the current campaign.

• Subject Line: Write a clear subject that describes the email and encourages opens.
• Body Content: Use short paragraphs and headings, and add personalization tags if needed.
• Buttons and Links: Ensure all call-to-action (CTA) links point to the correct destinations.

Proofread everything carefully because the GoHighLevel bulk action sends the same final version to all selected contacts.

Scheduling or Sending a GoHighLevel Email Now

Once the content is ready, you can either send the email immediately or schedule it for later using the GoHighLevel bulk action options.

Send This GoHighLevel Email Right Away

To send the email instantly:

1. Double-check the recipient count at the bottom of the bulk action window.

2. Review the subject line, sender details, and content.

3. Click Send Now or a similarly labeled button to trigger the campaign.

GoHighLevel will queue the message and begin sending it to the selected contacts. Depending on your list size, this may take some time to complete.

Schedule the GoHighLevel Email for Later

If you prefer to send your message at a specific time, use the scheduling option.

1. In the bulk email window, choose the Schedule or Send Later option.

2. Select the desired date and time using the date-time picker.

3. Confirm your time zone if the system displays it, so you know exactly when recipients will get the email.

4. Click Schedule to save the send time.

GoHighLevel will hold the email until the chosen date and deliver it automatically at the scheduled time.

Reviewing and Managing GoHighLevel Bulk Emails

After sending or scheduling, it is a good practice to review campaign details and monitor results within GoHighLevel.

• Check the Marketing or Emails area (depending on your interface) to see the status of your campaign.
• Look for basic stats such as sent, opened, and clicked counts if they are available for your email send.
• Keep an eye on bounces or complaints to maintain list quality.

These metrics help you improve future campaigns and refine your Smart Lists for better targeting.

Best Practices for GoHighLevel Email Campaigns

To get the most from your one-time email sends, combine the GoHighLevel bulk action tools with solid email marketing habits.

• Verify Your Audience: Always confirm filters and Smart Lists before hitting send.
• Test First: Send a test email to yourself or your team to verify formatting and links.
• Respect Frequency: Avoid over-emailing the same contacts with too many GoHighLevel campaigns in a short period.
• Comply with Laws: Ensure opt-out links and required company details are present in the footer.

These precautions reduce the risk of spam complaints and improve your sender reputation over time.

Additional Resources for GoHighLevel Users

For the original reference about this feature, you can visit the official help article on how to send a regular email campaign: GoHighLevel regular email campaign guide.

If you need strategic help with funnels, automations, and optimizing your GoHighLevel setup for better performance, you can explore consulting services at Consultevo.

By following the steps above, you can confidently send or schedule one-time email campaigns in GoHighLevel, ensuring that your messages reach the right contacts at the right time with the correct content.

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