GoHighLevel Content Guide for Chiropractors

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GoHighLevel Content Guide for Chiropractors

If you manage your practice with tools like ClickUp and GoHighLevel, you can turn your expertise into content that attracts, educates, and converts new patients without ever recording a single dance video. This how-to guide translates the strategies from GoHighLevel's chiropractor training into a clear, repeatable process you can use every month.

The goal is simple: use GoHighLevel to consistently share helpful, trustworthy information that positions you as the obvious choice when someone in your community needs chiropractic care.

Why Chiropractors Should Use GoHighLevel for Content

Many chiropractors avoid content marketing because they think it requires a big audience, expensive equipment, or constant posting. The original GoHighLevel training shows that what you really need is:

  • A simple plan you can stick to.
  • Clear topics your patients care about.
  • Basic systems for repurposing content into multiple formats.

GoHighLevel helps you organize these pieces so your content consistently works in the background to build trust and drive appointments.

Step 1: Choose Your Chiropractic Content Themes

Start by deciding the main themes you will cover repeatedly. These themes should reflect what real patients ask you before, during, and after visits.

Use GoHighLevel to Capture Patient Questions

As you work in the clinic, write down questions patients ask about:

  • Pain relief and symptom management.
  • Posture and ergonomics.
  • Sports performance and recovery.
  • Pregnancy-related discomfort.
  • Headaches, neck pain, and back pain.

Enter these questions into GoHighLevel as notes, pipeline tasks, or custom fields so you can easily convert them into future topics.

Turn Questions Into Core Content Buckets

Group your questions into 3–5 recurring content buckets, such as:

  • Pain Problems: Sciatica, headaches, low back pain.
  • Daily Habits: Desk posture, sleeping positions, lifting safely.
  • Movement & Exercise: Simple stretches, warm-ups, and mobility tips.
  • Chiropractic Myths: Safety, frequency of care, what adjustments do.
  • New Patient Education: What to expect on your first visit.

These buckets make it easier to plan your GoHighLevel content calendar and avoid staring at a blank screen.

Step 2: Outline a Simple GoHighLevel Content Workflow

The original training emphasizes simplicity: one strong piece of content can become many smaller pieces. You can manage this entire workflow inside GoHighLevel.

Decide on Your Primary Content Format

Pick the format that feels easiest and most natural:

  • Short video (1–5 minutes) explaining a concept or exercise.
  • Blog-style article answering a common question.
  • FAQ-style email you can later repurpose.

Use GoHighLevel to create tasks or campaigns that remind you to create one main piece of content each week or each month.

Repurpose Content With a GoHighLevel Checklist

For every main piece of content you create, follow this checklist:

  1. Record or write your core explanation.
  2. Pull 3–5 key points or quotes.
  3. Create shorter social posts from these points.
  4. Turn the explanation into an email for your list.
  5. Add the topic to your website or blog for long-term SEO.

You can build this checklist directly into GoHighLevel as a repeating task template so your team can follow the same steps every time.

Step 3: Use GoHighLevel to Educate, Not Just Promote

Patients are more likely to book when they feel understood and informed, not pressured. Your content should focus on education first, promotion second.

Educational Topics That Perform Well

Base your GoHighLevel content around:

  • What patients can do at home: Stretches, posture tweaks, small daily changes.
  • What actually happens in your office: Walkthrough of a first visit, re-exam, or adjustment.
  • Safety and expectations: Who you can help, when you refer out, how you assess risk.
  • Before/after stories: Anonymous or approved patient journeys (avoid specific claims; focus on process).

Each topic can become a short video, post, or email stored and scheduled within GoHighLevel.

Position GoHighLevel Content for Different Awareness Levels

Think about where someone is in their decision process:

  • Not aware: Teach about common problems (sitting too long, phone posture).
  • Problem aware: Explain why their pain isn't going away with quick fixes.
  • Solution aware: Show how chiropractic fits into a broader recovery plan.
  • Provider aware: Share what makes your clinic different, your approach, and your values.

Map each piece of GoHighLevel content to one of these stages so your marketing feels relevant, not random.

Step 4: Turn GoHighLevel Content Into Conversations

The original chiropractor guide highlights that content should lead to real conversations, not just views or likes.

End Every Content Piece With an Invitation

Use simple calls to action like:

  • "Reply with your biggest question about neck pain."
  • "Send this to a friend who sits all day."
  • "Want help figuring out if chiropractic is right for you? Contact our office."

Set up GoHighLevel automations or pipelines to capture and follow up on replies, comments, and form submissions.

Track Engagement Inside GoHighLevel

Configure your system to track:

  • Email opens and clicks.
  • Form submissions from content pages.
  • Texts or calls that originate from links in your content.

Use this data to see which topics are driving the most interest so you can create more of what works.

Step 5: Build a Repeatable GoHighLevel Content Calendar

Consistency matters more than volume. Even one strong piece of content per week can compound over time.

Create a 4-Week Rotation in GoHighLevel

Plan a simple monthly cycle like:

  1. Week 1: Common pain problem (e.g., low back pain from sitting).
  2. Week 2: Home exercises or posture tips.
  3. Week 3: Myth-busting or safety education.
  4. Week 4: New patient expectations or clinic process.

Set recurring tasks or campaigns in GoHighLevel so each week prompts you to create and repurpose content in your chosen format.

Delegate and Systemize With GoHighLevel

If you have a team, use GoHighLevel to:

  • Assign content tasks to staff members.
  • Store templates for captions, emails, and checklists.
  • Standardize your approval process before anything goes live.

This keeps your voice consistent while removing the burden of doing everything yourself.

Compliance and Quality Considerations

While the original chiropractor content guide emphasizes practical advice, you must also stay within legal and ethical boundaries.

  • Avoid guaranteeing results or making specific health claims.
  • Use general educational language rather than promises.
  • Get explicit permission for any testimonials or stories.
  • Check local regulations on healthcare advertising.

Use GoHighLevel to maintain a library of approved, compliant content you can safely reuse.

Next Steps: Implement This GoHighLevel Content System

To put this into action:

  1. Collect real patient questions for one week.
  2. Group them into 3–5 content buckets.
  3. Choose one primary content format you can sustain.
  4. Set up a simple monthly rotation inside GoHighLevel.
  5. Use a checklist to repurpose each main piece into multiple smaller assets.

For more strategic help setting up systems and marketing foundations, you can explore additional resources at Consultevo. To see the original chiropractor training this how-to is based on, review the GoHighLevel help article here: No TikTok Dances Required: A Chiropractor's Guide to Content.

When you combine your clinical expertise with a simple GoHighLevel content system, you can steadily attract better-aligned patients, educate your community, and keep your schedule filled without chasing trends or spending all day on social media.

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