How to Automate Chiropractic Reviews and Reactivations With GoHighLevel
Managing patient follow-up manually across tools like ClickUp, email, and phone calls can be overwhelming. Using GoHighLevel, you can automate 5-star review requests, collect feedback, and bring back lapsed chiropractic patients without adding extra work for your team.
This how-to guide walks you step-by-step through setting up the chiropractor reputation and reactivation system in GoHighLevel based on the official campaign template built for chiropractic practices.
Overview of the Chiropractor System in GoHighLevel
The prebuilt chiropractor system in GoHighLevel is designed to help your clinic:
- Request 5-star reviews automatically after visits
- Capture patient feedback before it becomes a negative review
- Reactivate lapsed or inactive patients with targeted follow-up
- Standardize outreach for consistent, trackable results
The resources and funnel structure for this system are documented here: Build a 5-Star Reputation & Bring Back Lapsed Patients (Chiropractors).
Core Assets You Get Inside GoHighLevel
When you deploy the chiropractor campaign in GoHighLevel, you receive a full set of prebuilt assets tailored for chiropractic offices, including:
- Review request funnel pages
- Private feedback capture pages
- Thank-you and referral prompts
- SMS and email follow-up sequences
- Reactivation workflows for lapsed patients
All components are already wired together so that new and existing patients automatically move through the correct steps based on their actions.
Step 1: Import the Chiropractor Snapshot Into GoHighLevel
The snapshot is a packaged system that installs the entire funnel and automation into your GoHighLevel account.
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Log in to your GoHighLevel account as an admin.
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Navigate to the Snapshots area in your agency view.
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Locate and import the Chiropractor Reputation & Reactivation snapshot provided by the marketplace or your implementation partner.
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Apply the snapshot to the specific chiropractic sub-account you want to configure.
After import, you will see the funnels, campaigns, workflows, and other components ready to customize.
Step 2: Customize the GoHighLevel Funnel Pages
The funnel pages control what patients see when they click your review or feedback links.
Key GoHighLevel Pages to Edit
- Review Invite Page – Where patients are asked to rate their visit.
- Positive Review Redirect – Sends happy patients to Google, Facebook, or other review platforms.
- Feedback Capture Page – Collects private feedback from unhappy patients so you can follow up personally.
- Thank-You Page – Reinforces your brand and may invite referrals or future bookings.
Update each page with:
- Your chiropractic practice name, logo, and colors
- Doctor and team photos for trust
- Local review platform links (Google Business Profile, Yelp, Facebook, etc.)
- Clear language about how long the process takes (for example, “Takes 30 seconds”)
Step 3: Configure Triggers and Pipelines in GoHighLevel
For full automation, GoHighLevel uses triggers and pipelines to send patients into the correct follow-up sequence.
Set Up Triggers for New Reviews
Use tags, appointments, or opportunities to start your review request workflow:
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Open Automation (Workflows) in your GoHighLevel sub-account.
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Select the chiropractor review workflow installed by the snapshot.
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Choose a trigger, such as:
- Appointment status = Completed
- Pipeline stage = Visit Completed
- Tag added = Adjusted Today
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Save and turn the workflow ON.
Once active, every patient who meets the trigger condition receives your automated review message sequence.
Step 4: Customize SMS and Email Review Requests in GoHighLevel
The GoHighLevel snapshot includes done-for-you messages, but you should adjust them for your practice voice and compliance rules.
Best Practices for GoHighLevel Review Messages
- Keep messages short, friendly, and branded.
- Send the first message soon after the appointment while the visit is fresh.
- Include a single, clear call-to-action link to your review funnel.
- Use reminders (1–2 follow-ups) if the patient does not click.
- Avoid over-messaging; respect frequency limits and opt-out language.
Edit the built-in SMS and email steps to reference your providers’ names and any special services (e.g., family chiropractic, sports injury care, pregnancy care).
Step 5: Route Happy vs. Unhappy Patients in GoHighLevel
The power of this chiropractor system lies in directing patients along different paths based on satisfaction level.
Logic Flow Inside the GoHighLevel Funnel
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Patient clicks your review link from an SMS or email.
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On the rating page, they select a score (for example, 1–10 or 1–5 stars).
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If the rating is positive (above your chosen threshold):
- They are sent to your external review site links.
- The workflow may tag them as a “Happy Patient” for future referral campaigns.
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If the rating is negative or neutral:
- They are directed to the private feedback page instead of public review sites.
- The feedback form notifies your team so you can respond personally.
This routing helps your chiropractic practice grow positive public reviews while capturing issues privately for service recovery.
Step 6: Reactivate Lapsed Patients With GoHighLevel
Beyond reviews, the chiropractor system in GoHighLevel includes a reactivation campaign to win back inactive patients.
Building Your Lapsed Patient List
Use filters in GoHighLevel to identify past patients who have not visited recently, such as:
- Last appointment more than 3–6 months ago
- No invoice or opportunity activity in a set timeframe
- Lapsed care plans or discontinued treatment
Tag these contacts with a label like Lapsed Patient, then enroll them in the reactivation workflow supplied by the snapshot.
Structure of the Reactivation Campaign
- A short sequence of SMS and emails offering a check-up or special evaluation
- Clear reminder of benefits (pain relief, better mobility, wellness care)
- Links to a simplified booking page or call button
- Optional deadline-driven offers to encourage quick response
The automation keeps running in the background so your chiropractic office consistently reaches out to patients who may be ready to return.
Step 7: Monitor and Optimize in GoHighLevel
Once the system is live, review your GoHighLevel reports regularly.
Key Metrics to Track
- Number of messages sent vs. opened
- Click-through rates on review and booking links
- Volume of new 5-star reviews per month
- Feedback submissions from unhappy patients
- Reactivated appointments booked by lapsed patients
Adjust your timing, wording, and offers to improve these numbers over time.
Next Steps and Additional Resources
By using GoHighLevel to automate review generation and patient reactivation, your chiropractic clinic can scale reputation and recall programs without extra manual effort. For broader marketing strategy, CRM structure, and advanced automation consulting, you can also review resources at Consultevo.
Start by importing the chiropractor snapshot into your GoHighLevel account, customize the messaging to your brand, and turn on the workflows. Once configured, the system will continuously generate reviews, collect feedback, and bring back lapsed patients so your practice can focus on delivering great care.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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