GoHighLevel Beauty Content Guide

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GoHighLevel Beauty Content Guide

If you manage beauty salon marketing in ClickUp or any project tool and also rely on GoHighLevel, you can follow this step-by-step guide to run a complete glass-skin style social strategy for your clients. This how-to breaks down the original monthly content plan into simple actions you can execute and track inside your CRM and social workflows.

The strategy is built around one hero topic for the month, then expanded into posts, stories, and repurposed content that keep your audience consistently engaged.

GoHighLevel Monthly Strategy Overview

The core idea is to choose one main theme and use it across every platform for an entire month. For a beauty salon, the example theme is “Content That Glows Like Glass Skin.” You then turn this theme into:

  • One in-depth hero post
  • Three supporting static posts
  • Four story sets
  • Several opportunities to repurpose content

Using GoHighLevel, you can schedule, track, and nurture leads that come from each of these content pieces while keeping your salon’s branding cohesive.

Set Your Glass-Skin Content Goal in GoHighLevel

Before posting, define a single clear outcome for the month. For the glass-skin theme, the goal could be to educate followers on how to achieve glowing, healthy skin using the salon’s services and products.

Recommended steps:

  1. Decide your primary educational goal (for example: introduce glass-skin facials, aftercare, and home routines).
  2. Outline 3–5 key points you want every follower to remember.
  3. Align each content format (posts, stories, Reels) with that goal.
  4. Document this goal in your marketing notes or inside your GoHighLevel pipelines and workflows so your team sees it clearly.

Plan the Hero Post Using GoHighLevel

The hero post is the main long-form content that sets the tone for the month. It should be high-value, educational, and visually polished, just like the glass-skin results you want to showcase.

GoHighLevel Hero Post Structure

Use this structure for your main post:

  • Hook: A bold statement or question about glass-skin results.
  • Education: Explain what glass skin is, why it matters, and what realistic results look like.
  • Process: Break down the steps your salon uses to create glowing skin (consultation, treatments, products, aftercare).
  • Proof: Use before-and-after photos, testimonials, or a short client story.
  • Call-to-action: Invite followers to book, DM, or comment with questions.

In GoHighLevel, you can attach this hero post to a campaign, tag contacts who engage with it, and trigger nurturing sequences that highlight your skin services.

Create Supporting Posts in GoHighLevel

After the hero post, create three smaller posts that go deeper into specific angles of the glass-skin theme. Each one should be simple, clear, and easy to schedule.

Supporting Post 1: Glass-Skin Myths vs. Facts

Ideas for this post:

  • List 3–5 common myths about glass skin (for example: “It’s only for a certain skin type”).
  • Debunk each myth with real, practical facts.
  • Explain how your salon safely works toward a glow without promising impossible results.

Use GoHighLevel to schedule this post mid-week and track comments as potential leads by tagging interested contacts.

Supporting Post 2: At-Home Glow Ritual

This post should focus on simple daily habits:

  • Short morning routine suggestion
  • Evening cleansing and hydration tips
  • How professional treatments enhance at-home care

Include a soft call-to-action for followers to ask for product recommendations. In GoHighLevel, you can direct DMs or form entries into a pipeline labeled “Skin Care Interest.”

Supporting Post 3: Treatment Breakdown

Here you highlight a specific service that supports glass skin:

  • Describe one or two signature facials or treatments.
  • Share who they are best for (skin type, concerns).
  • Explain how often clients should come in.
  • Add a direct booking or consultation call-to-action.

Use the appointment tools or funnels in GoHighLevel to connect this post to your booking page and automate reminders.

Design Story Sets in GoHighLevel

Stories keep the glass-skin narrative going daily without overwhelming your feed. Plan four story sets for the month.

Story Set 1: Behind-the-Scenes Glow

  • Show treatment rooms being prepared.
  • Show product closeups and textures.
  • Add short captions explaining what each product or step does.

Upload these assets to your media library and use GoHighLevel scheduling tools or reminders so you post them consistently.

Story Set 2: Client Journey

  • Share a mini step-by-step of a client visit (with permission).
  • Use text overlays to highlight consultation, treatment, and aftercare.
  • End with a poll or question sticker like “Want glass-skin guidance?”

Every reply can be captured as a lead via GoHighLevel forms or manual entry so you can follow up later.

Story Set 3: Quick Tips Carousel

  • Post 3–5 quick glass-skin tips.
  • Use simple visuals or text-only slides.
  • Include one slide inviting viewers to save the story or screenshot it.

Track how often these tips lead to profile visits or booking link clicks through your GoHighLevel funnels and analytics.

Story Set 4: FAQ Session

  • Gather common questions from comments and DMs.
  • Answer them one by one in short video or text stories.
  • Add a final slide with a strong call-to-action to book or message you.

You can log recurring questions in GoHighLevel notes to refine future campaigns and automations around glass-skin education.

Repurpose Content With GoHighLevel

To make the most of your effort, repurpose the glass-skin content into new formats so the message stays consistent but fresh.

  • Turn the hero post into a short email newsletter.
  • Convert myths vs. facts into a Reel or short-form video.
  • Use the at-home ritual tips as a downloadable checklist.
  • Build a mini landing page about glow services and connect it to your campaigns.

GoHighLevel helps you organize these assets, map them to pipelines, and connect each piece of repurposed content back to bookings and revenue.

Optimize and Track Performance in GoHighLevel

Once your monthly glass-skin theme is live, review what works best and refine next month’s plan.

  1. Check which posts got the most saves, shares, and comments.
  2. Identify stories that generated the most replies.
  3. Link this engagement to contacts and opportunities in GoHighLevel.
  4. Adjust your next monthly theme based on real performance data.

Document your findings so your salon builds a repeatable content system that keeps glowing results and client education at the center.

Additional Resources

For advanced CRM and funnel strategies that complement this content workflow, you can explore expert resources at Consultevo.

To see the original monthly glass-skin content strategy that inspired this how-to, visit the GoHighLevel help article here: Content That Glows Like Glass Skin.

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