Launch Email Campaigns in GoHighLevel

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Launch Email Campaigns in GoHighLevel

If you use project tools like ClickUp and need a powerful marketing automation platform, learning how to launch an email campaign in GoHighLevel is essential. This step-by-step guide walks you through creating, configuring, testing, and activating an automated email campaign so you can reliably nurture leads and communicate with your audience.

Overview: How GoHighLevel Email Campaigns Work

In GoHighLevel, email campaigns are typically managed through workflows. A workflow allows you to define triggers, actions, and timing rules so contacts automatically receive emails based on specific conditions.

The basic flow for launching an email campaign in GoHighLevel is:

  • Create or open a workflow in your sub-account.
  • Add a trigger and email actions.
  • Choose which contacts should enter the workflow.
  • Review settings and activate the workflow.

All of these steps happen inside the Automation section of your GoHighLevel sub-account.

Access the Automation Area in GoHighLevel

To begin, you will work inside a specific sub-account where your marketing assets live.

  1. Log in to your GoHighLevel account.

  2. Select the desired sub-account where you want the campaign to run.

  3. From the left-hand menu, click Automation.

  4. Choose Workflows to see existing workflows or to create a new one.

This is the central place where GoHighLevel handles campaign logic, including email steps, delays, conditions, and more.

Create or Open a GoHighLevel Workflow

Once you are in the workflows section, decide whether to start a brand-new workflow or use an existing one for your email campaign.

Option 1: Start a New GoHighLevel Workflow

  1. Click the + New Workflow button.

  2. Select a template if it matches your campaign type, or choose to start from scratch.

  3. Name the workflow clearly so it is easy to identify later (for example, “Welcome Email Campaign”).

Starting fresh helps you build a focused email automation with only the steps you need.

Option 2: Use an Existing GoHighLevel Workflow

  1. From the workflow list, click the workflow you want to use for your email campaign.

  2. Review existing triggers and actions.

  3. Confirm that this workflow is appropriate for your new email sequence, or duplicate it and adjust as needed.

Reusing a workflow can save time if you already have similar automation logic in place.

Configure Triggers and Email Steps in GoHighLevel

Every campaign workflow in GoHighLevel needs at least one trigger and one or more actions. For email campaigns, sending an email will be one of your primary actions.

Set Up a Workflow Trigger

The trigger defines how contacts are added to your campaign.

  1. Within the workflow builder, click Add New Trigger (or edit an existing trigger).

  2. Choose a trigger type, such as:

    • Pipeline Stage Changed (when a lead moves in your pipeline)
    • Form Submitted
    • Tag Added
    • Contact Created

  3. Configure the filter conditions so only the correct contacts are added.

The correct trigger ensures your GoHighLevel email campaign starts at the right time for each contact.

Add Email Actions in the GoHighLevel Workflow

After the trigger, you will define what happens next.

  1. Click the + icon under the trigger step.

  2. Select an action such as Send Email.

  3. Choose an existing email template or create a new email directly in the builder.

  4. Set the subject line, from name, and from email as needed.

  5. Add additional actions like delays (for example, “Wait 1 day”) before sending follow-up emails.

By adding multiple Send Email steps with delays, you can build a complete GoHighLevel email sequence inside a single workflow.

Select Which Contacts Enter the GoHighLevel Campaign

There are two main ways contacts can be added to your email campaign: automatically through triggers or manually through bulk actions.

Automatic Enrollment via Workflow Triggers

When your trigger is correctly configured, contacts will enter the GoHighLevel workflow automatically when they match the trigger conditions. This is ideal for always-on campaigns like welcome sequences or lead nurturing.

Examples include:

  • New leads who submit a form.
  • Contacts tagged with a specific interest.
  • Opportunities added to a particular pipeline stage.

Manual Enrollment Using Bulk Actions

If you want to start an email campaign for a specific group of existing contacts, you can manually add them to the workflow.

  1. Go to the Contacts section in your GoHighLevel sub-account.

  2. Use filters to select the group of contacts you want.

  3. Select the contacts (or select all that match the filter).

  4. Click Bulk Actions and choose the option to Add to Workflow (naming may vary slightly).

  5. Select the workflow that contains your email campaign and confirm.

Those contacts will now enter the workflow based on the first applicable step.

Test Your GoHighLevel Email Campaign

Before going live, you should test your workflow to make sure all emails send correctly and at the right time.

  1. Use a test contact record in your GoHighLevel sub-account, ideally with your own email address.

  2. Manually add the test contact to the workflow or trigger the workflow conditions for that contact.

  3. Confirm:

    • Emails are delivered successfully.
    • Personalization fields (first name, company, etc.) populate correctly.
    • Delays and branching logic behave as expected.

If anything looks incorrect, return to the workflow builder and adjust your actions, emails, or triggers.

Activate and Monitor Your GoHighLevel Workflow

When your testing is complete, you are ready to fully activate your email campaign.

  1. In the workflow builder, ensure the workflow status is set to Published or Active (depending on your current interface).

  2. Verify that your trigger is enabled so new contacts can enter the workflow.

  3. If you are enrolling contacts manually, repeat the bulk action process for any additional lists you want to add.

After activation, monitor performance inside GoHighLevel by reviewing metrics such as open rates, click-through rates, and the number of contacts in each step of the workflow. Adjust your email content and timing based on these results.

Tips for Better Email Campaigns in GoHighLevel

  • Use clear naming: Name workflows and email steps clearly so your team understands the purpose of each campaign.
  • Segment contacts: Use tags, custom fields, and filters inside GoHighLevel to send more relevant emails to each audience.
  • Leverage templates: Save frequently used email layouts as templates for faster campaign creation.
  • Stay compliant: Include unsubscribe links and follow email marketing best practices.

Additional GoHighLevel Resources

For more detailed, platform-specific instructions and screenshots, refer to the official help article that this guide is based on: Getting Started: Launch an Email Campaign.

If you want expert help implementing advanced campaigns, funnel strategies, or CRM structures around GoHighLevel, you can also visit Consultevo for professional consulting and implementation services.

By following the steps above, you can reliably create, test, and launch automated email campaigns in GoHighLevel, helping you nurture leads and grow your business with consistent, timely communication.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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