GoHighLevel Google Profile Guide

/ CRM, GHL / By

GoHighLevel Google Business Profile Guide

ClickUp is great for project management, but when it comes to local lead generation, you need a strong presence in Google Search and Maps. This step-by-step guide shows you how to use GoHighLevel together with Google Business Profile (GBP) to create a polished, fully compliant listing that attracts more local clients and drives real appointments.

Following these instructions will help your profile appear more professional, match Google’s guidelines, and convert more searchers into booked calls and visits.

Why Your Google Business Profile Matters With GoHighLevel

Your GBP listing is often the first interaction potential customers have with your business. Combining a well-optimized profile with GoHighLevel funnels, calendars, and automations helps you turn that first impression into a scheduled appointment.

A properly set up profile allows you to:

  • Show up in local search results and on Google Maps.
  • Display accurate business information and branding.
  • Collect and showcase reviews to build trust.
  • Send traffic to GoHighLevel booking pages and funnels.

Before You Start: Requirements and Access

To follow this how-to article based on the official Google-approved process, make sure you have:

  • A Gmail or Google Workspace account.
  • Access to your Google Business Profile or the ability to create one.
  • Your core business information ready (name, address, phone, website, services).
  • Brand assets like logo, cover photo, and a few quality images.

The original instructions this guide is based on can be found on the official help page here: Google Business Profile setup instructions.

Step 1: Create or Claim Your Google Business Profile

Start by creating or claiming your GBP so it can work smoothly with GoHighLevel pipelines and bookings.

  1. Go to Google Business Profile.

  2. Sign in with the Google account you want to manage the listing with.

  3. Search for your business name to check if a listing already exists.

  4. If a listing exists, request access or claim ownership by following Google’s prompts.

  5. If it does not exist, choose the option to create a new business.

Make sure you use the legal business name you use on your website and marketing materials, so your branding matches your GoHighLevel funnels and emails.

Step 2: Enter Accurate Business Information

Google expects consistent and accurate information. This is also vital for GoHighLevel if you embed calendars, forms, or funnels using your business details.

Business Name and Category With GoHighLevel

On the business details screen:

  • Business Name: Enter your exact business name, without extra keywords or city names.
  • Primary Category: Choose the main category that best fits what you do (e.g., “Dentist”, “Marketing agency”).
  • Additional Categories: Add relevant secondary categories if needed, but keep them closely related.

Align these categories with the services and funnels you promote in GoHighLevel to keep your messaging consistent.

Location, Service Area, and Contact Details

Next, you will set how customers can reach you:

  • Address: Enter your physical address if customers visit you in person.
  • Service Area: If you serve customers at their location or online, define relevant cities or regions.
  • Phone Number: Use a number that is also used in your GoHighLevel system, so tracking and automations match.
  • Website URL: Use either your main site or a dedicated GoHighLevel funnel URL if that is your primary conversion point.

Consistency between your Google listing and your GoHighLevel assets helps build trust and improves conversions.

Step 3: Verify Your Business With Google

Verification proves you are the real owner of the listing. The methods available will depend on Google’s decision for your business type and region.

  1. Select a verification option such as postcard, phone, email, or video verification.

  2. Follow the instructions exactly as displayed in your dashboard.

  3. If you receive a postcard, wait for it to arrive, then enter the code.

  4. After verification, your profile can start appearing in search and maps.

Only after verification should you start pushing traffic from GoHighLevel ads, funnels, and campaigns to your listing to avoid confusion or incomplete information for new leads.

Step 4: Optimize Core Profile Details for GoHighLevel Traffic

Once verified, you can enhance your profile so it works better with your GoHighLevel lead generation strategy.

Business Description That Matches GoHighLevel Messaging

Write a clear, customer-focused description:

  • Explain who you serve and what problems you solve.
  • Mention your main services and locations.
  • Match the tone and offer you present on your GoHighLevel landing pages.
  • Avoid keyword stuffing or misleading claims.

This description is often one of the first things visitors read before deciding to click through to your site or booking page.

Hours, Attributes, and Service Details

Google allows several useful fields that should mirror your GoHighLevel settings:

  • Business Hours: Set accurate opening hours so they match your calendar availability.
  • Holiday Hours: Add special hours during holidays or events.
  • Attributes: Indicate details such as wheelchair access, online appointments, or women-owned if applicable.
  • Services or Products: Add your key services, with short descriptions and pricing where relevant.

This alignment helps avoid situations where Google shows you as “open” while your GoHighLevel booking calendar is closed.

Step 5: Add Photos and Branding That Reflect GoHighLevel Funnels

Visuals are crucial for earning clicks and calls. They should be consistent with the branding you use in GoHighLevel.

  • Logo: Upload a clean, square version of your logo.
  • Cover Photo: Choose a strong horizontal image that showcases your brand or location.
  • Interior and Exterior Photos: If you have a physical office, show what customers will see when they arrive.
  • Team and Work Photos: Highlight staff, results, or behind-the-scenes shots where appropriate.

Use clear, high-resolution images, and avoid heavy text overlays. These images help potential clients feel more comfortable before clicking through to your GoHighLevel booking pages.

Step 6: Use Posts and Offers to Support GoHighLevel Campaigns

Google Posts let you share timely updates and offers that can send traffic into your sales process.

Types of Posts You Can Use With GoHighLevel

  • What’s New: Announce new services or updates that link to a GoHighLevel funnel.
  • Events: Promote webinars or local events and send visitors to an event registration page.
  • Offers: Share limited-time discounts or bonuses with a call-to-action that leads to a GoHighLevel checkout or booking calendar.

Each post should include a clear image, short description, and a button like “Book” or “Sign Up” that points to your chosen GoHighLevel page.

Step 7: Collect and Respond to Reviews

Reviews are one of the most powerful trust signals and strongly influence how many visitors contact you from Google and through your GoHighLevel funnels.

Encouraging Reviews Using GoHighLevel

Use your existing client list to ask for feedback:

  • Send follow-up emails with a direct link to your review page.
  • Automate SMS reminders after an appointment through GoHighLevel.
  • Thank clients for their time and keep the request simple.

Always follow Google’s policies: do not offer incentives in exchange for reviews and never post fake reviews.

Responding to Reviews Professionally

Replying to reviews signals to future customers that you care about their experience.

  • Positive reviews: Thank the reviewer and mention specific details when possible.
  • Neutral or negative reviews: Stay calm, acknowledge their experience, and invite them to contact you privately to resolve the issue.

These public replies complement private follow-ups you might run inside GoHighLevel as part of your retention workflows.

Step 8: Connect Your Website and GoHighLevel Funnels

Your goal is to turn searchers into leads and appointments. Direct traffic from your GBP to optimized properties where you can track and nurture leads.

  • Set your main website or a focused landing page as the primary URL.
  • Use UTM parameters on GoHighLevel funnels to track conversions from Google Business Profile.
  • Ensure your site and funnels are mobile-friendly and load fast.

This lets you see how many leads and booked calls come specifically from your GBP listing, guiding future improvements.

Step 9: Maintain and Update Your Profile Regularly

A polished profile is not a one-time task. Just like GoHighLevel campaigns, it should be maintained and updated.

  • Review hours and contact details every few months.
  • Update photos as your branding or office changes.
  • Publish new posts when you launch fresh offers or events.
  • Monitor insights to see how many calls, website visits, and direction requests you receive.

Regular updates help you stay visible and competitive in your local area.

Next Steps and Additional Resources

For businesses that rely on automations, funnels, and CRM features, combining a strong Google presence with a robust platform like GoHighLevel is essential. A polished, Google-approved profile becomes the top of your funnel, while your internal systems handle follow-up and conversion.

If you want expert help building full local lead systems around GBP and GoHighLevel, visit Consultevo for implementation and strategy support.

Use this guide alongside the official setup instructions to keep your profile compliant while you grow: Booked, Polished, and Google-Approved Google Business Profile Setup.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`