GoHighLevel Facebook Ad Reporting Terminology Guide
ClickUp users who also manage campaigns in GoHighLevel often need a clear, step‑by‑step explanation of Facebook ad reporting terms. This how‑to guide walks you through each metric exactly as defined in Facebook Ads reporting so you can interpret numbers correctly and make better optimization decisions.
The information in this article is based on the official Facebook Ads terminology and mirrors how GoHighLevel surfaces these metrics inside your ad reports and dashboards.
How GoHighLevel Aligns With Facebook Ad Terminology
GoHighLevel does not invent new names for Facebook metrics. Instead, it pulls the data directly from your connected Facebook ad account and displays the same fields with consistent definitions. Understanding these terms ensures what you see in your CRM matches what you see in Facebook Ads Manager.
Use this article as a reference whenever you review campaign performance or build client reports in GoHighLevel.
Core Facebook Ad Metrics in GoHighLevel
Below are the primary Facebook ad metrics you will see in GoHighLevel reporting, along with how each one is defined.
Impressions in GoHighLevel Reports
Impressions represent how many times your ads were on screen. This includes multiple views by the same person. If a single user sees your ad three times, that counts as three impressions.
In GoHighLevel, impressions are pulled directly from Facebook so you can track how widely your ads are being displayed across your selected audiences and placements.
Reach as Displayed in GoHighLevel
Reach is the number of unique people who saw your ads at least once. Unlike impressions, reach does not count repeat views from the same person.
Inside GoHighLevel, checking reach alongside impressions helps you understand whether the same audience members are seeing your ads repeatedly or whether you are extending to new people.
Clicks and Link Clicks in GoHighLevel
Facebook separates clicks into two main categories, and GoHighLevel reflects both:
- Clicks (All) – Total number of clicks on your ad, including likes, comments, shares, link clicks, and any other clickable elements.
- Link Clicks – Clicks specifically on links that lead to destinations or experiences off Facebook, such as your landing page.
When you review ad performance in GoHighLevel, use link clicks to understand traffic to your website, and clicks (all) to understand general engagement.
Click‑Through Rate (CTR) in GoHighLevel
CTR (All) is calculated as:
(Clicks (All) ÷ Impressions) × 100
This shows the percentage of impressions that resulted in any kind of click. GoHighLevel displays this metric so you can quickly see how compelling your ad creative and messaging are for your audience.
You may also see Link CTR in Facebook, which focuses only on link clicks divided by impressions. Where available, this distinction is preserved in your GoHighLevel reporting as well.
Cost Per Result and Cost Per Click
Cost metrics help you measure efficiency. Common values surfaced in GoHighLevel include:
- Cost per Result – The total amount spent divided by the number of results (based on your campaign objective, such as leads or purchases).
- CPC (Cost per Link Click) – The average cost for each link click, calculated as amount spent divided by link clicks.
By monitoring these numbers in GoHighLevel, you can quickly identify which ads and ad sets generate the lowest cost for your desired outcome.
Engagement Metrics in GoHighLevel Facebook Reports
Engagement metrics reveal how users interact with your ads beyond simple clicks. GoHighLevel mirrors Facebook’s breakdown to keep your analysis consistent.
Post Engagement in GoHighLevel
Post Engagement counts all actions taken on your ad post, including reactions, comments, shares, and some clicks. It is a broad signal of how interesting or relevant your content is.
In GoHighLevel, post engagement can be useful for content‑driven campaigns where awareness and interaction are key goals.
Reactions, Comments, and Shares
Facebook tracks specific engagement types that also appear in your GoHighLevel ad reports:
- Reactions – Likes and other reaction types (Love, Haha, Wow, Sad, Angry) on your ad.
- Comments – Public comments left directly on your ad creative.
- Shares – How many times users shared your ad or post with others.
These detailed metrics in GoHighLevel help you understand what kind of messaging sparks conversation and organic distribution.
Result‑Based Metrics in GoHighLevel
Result metrics are tied to the objective you selected when creating your campaign in Facebook Ads. GoHighLevel fetches and displays these values so you can connect spend to outcomes.
Results and Result Rate
Results indicate how many times your campaign achieved its objective. For example, with a lead generation objective, results may represent form submissions; with a traffic objective, they can represent link clicks.
Result Rate is calculated as:
(Results ÷ Impressions) × 100
When you review campaigns in GoHighLevel, checking both results and result rate helps you compare different ads or ad sets fairly, even when they have different numbers of impressions.
Amount Spent and ROAS
Amount Spent is the total cost of delivering your ads over the selected date range.
When applicable, Facebook may also calculate ROAS (Return on Ad Spend) based on purchase conversion values. If available in your ad account, this is also surfaced to you within GoHighLevel reports so you can see how much revenue is generated for every unit of currency spent.
How to Read Facebook Ad Reports in GoHighLevel Step by Step
Use the steps below as a repeatable process each time you analyze Facebook ad performance inside GoHighLevel.
- Check overall delivery
- Review impressions and reach to confirm your ads are serving to the intended audience.
- Look for a healthy balance between reach and impressions to avoid over‑frequency.
- Evaluate engagement
- Review post engagement, reactions, comments, and shares.
- Identify creatives with high engagement for potential scaling.
- Assess traffic quality
- Compare clicks (all) to link clicks to understand how users interact with your ad.
- Use CTR and CPC to evaluate how efficiently you are driving traffic.
- Measure results against objectives
- Review results, result rate, and cost per result.
- Focus on ads that deliver your primary goal at the lowest cost.
- Compare with Facebook Ads Manager
- Confirm that the same metrics in Facebook Ads Manager match those in GoHighLevel for the same date range.
- Resolve discrepancies by checking time zones, filters, and attribution windows.
Where to Learn More About GoHighLevel and Facebook Metrics
To go deeper into the official terminology that powers GoHighLevel reporting, review the original help documentation from the platform:
For broader CRM and marketing automation strategies that complement your work in GoHighLevel, you can also explore expert resources and implementation services at Consultevo.
By keeping these definitions and steps handy, you can confidently interpret Facebook ad reports inside GoHighLevel, maintain data consistency with Ads Manager, and make smarter optimization decisions for every campaign you run.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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