Custom Meta Tags in GoHighLevel

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Custom Meta Tags in GoHighLevel

ClickUp users who also manage marketing funnels often switch to GoHighLevel to centralize tracking, SEO, and analytics. One powerful feature is the ability to add custom meta tags to pages and funnels so that verification codes, tracking pixels, and other integrations work exactly as required. This guide walks you step by step through adding and managing those tags.

By the end of this tutorial you will know how to configure meta tags for funnels, websites, and the built-in WordPress integration, and where to place common codes such as Google verification and Facebook pixels.

What Are Custom Meta Tags in GoHighLevel?

Custom meta tags are snippets of code that you place in the header of your pages. In GoHighLevel, these are commonly used to:

  • Verify domain ownership with search engines or third-party tools.
  • Add tracking and analytics scripts, such as Facebook pixel code.
  • Connect SEO and marketing tools that require meta-based authentication.
  • Insert custom scripts that must appear in the page <head> section.

Instead of editing raw HTML, GoHighLevel provides dedicated fields and settings sections so you can insert these tags safely and consistently.

Where You Can Add Custom Meta Tags in GoHighLevel

Within GoHighLevel you can configure meta tags in several key areas:

  • Funnels and individual funnel steps.
  • Websites and website pages.
  • WordPress sites managed through the built-in integration.

Each section has its own place to paste header or tracking code, but the overall process is similar across the platform.

How to Access the Custom Meta Tags Documentation

The official product documentation for this feature is available on the GoHighLevel help center. You can review it here for reference and screenshots:

GoHighLevel Custom Meta Tags Help Article

This how-to guide closely follows that documentation while presenting the steps in a structured, SEO-friendly format.

Adding Custom Meta Tags to Funnels in GoHighLevel

Funnels are one of the most common places where you will add meta tags. This is typically where you place tracking pixels and verification codes related to advertising and analytics.

Step 1: Open the Funnel in GoHighLevel

  1. Log in to your GoHighLevel account.
  2. Navigate to the Funnels section in the left menu.
  3. Select the funnel where you want to add custom meta tags.

Step 2: Open Funnel Settings

  1. Inside the funnel view, look for the Settings tab at the top of the funnel builder.
  2. Click Settings to open the global configuration panel for that funnel.

Step 3: Add Your Header or Tracking Code

  1. In the funnel settings, locate the field designated for header code or tracking code. This area is typically labeled clearly to show that the content will be placed inside the <head> tag.
  2. Paste the required meta tags or scripts. Common examples include:
    • Google site verification meta tag.
    • Facebook pixel base code.
    • Other third-party verification or analytics codes.
  3. Click Save to apply the changes to the funnel.

Once saved, these tags will load on all funnel steps that inherit the global funnel settings, ensuring consistent tracking across the entire conversion path.

Adding Custom Meta Tags to Websites in GoHighLevel

Website pages built with GoHighLevel can also carry meta tags for verification and tracking. This is ideal for homepage SEO verification, analytics, and platform integrations.

Step 1: Access the Website Builder

  1. In GoHighLevel, go to the Sites or Websites section (depending on your account layout).
  2. Open the website you want to configure.

Step 2: Open Website Settings

  1. Inside your selected website, find and click the Settings area.
  2. Look for a section labeled for header code, tracking code, or custom scripts.

Step 3: Paste the Required Meta Tags

  1. Paste your meta tags or header scripts into the designated field, just as you would in the funnel settings.
  2. Use this space for:
    • Search engine verification tags for the root domain.
    • Analytics codes that must run on every page.
    • Security or compliance scripts that operate site-wide.
  3. Save your settings to publish the changes.

These meta tags are then automatically inserted into the <head> section for every page that uses the website settings, maintaining consistent behavior across your GoHighLevel-powered site.

Using Custom Meta Tags with GoHighLevel WordPress Integration

If you use the WordPress integration, GoHighLevel allows you to distribute specific meta tags at the WordPress level. This is particularly useful when tools require verification on your WordPress domain.

Step 1: Open the WordPress Integration Area

  1. In your GoHighLevel dashboard, navigate to the section where WordPress integration is configured.
  2. Select the WordPress site that you have connected.

Step 2: Locate the Header or Meta Tag Field

  1. Within the WordPress integration settings, look for the header code or custom meta tags field.
  2. This field is designed to inject content into the <head> area of WordPress pages managed through the integration.

Step 3: Add the Meta Tags for WordPress

  1. Paste in the required meta or script tags used for verification, tracking, or third-party connections.
  2. Click Save to update the configuration.

These tags will now appear on the relevant WordPress pages, enabling proper integration between your WordPress site and external services while being centrally managed from GoHighLevel.

Best Practices for Custom Meta Tags in GoHighLevel

To avoid conflicts and ensure reliable tracking, follow these recommendations:

  • Avoid duplicates: Do not place the same verification or tracking code in multiple levels (for example, both funnel and website) unless the provider explicitly instructs you to do so.
  • Keep a record: Maintain a simple document listing which meta tags you added, where you added them, and why.
  • Test after changes: Use the verification or analytics provider’s testing tools to confirm that your tags are working.
  • Limit unnecessary scripts: Only add scripts and meta tags that you truly need, to keep pages fast and stable.

Troubleshooting GoHighLevel Custom Meta Tags

If your meta tags are not working as expected, walk through these checks:

  • Confirm that you pasted the full code snippet without alterations.
  • Verify that the tag is placed in the correct location (for example, funnel vs. website vs. WordPress integration).
  • Clear cache or use an incognito window to view your pages.
  • Use the browser’s View Source feature to confirm that the tags appear in the <head> section.
  • Check that you have saved your settings and republished pages when required.

If the issue persists, compare your steps to the official instructions in the GoHighLevel help center or contact support for further assistance.

Additional Resources for GoHighLevel Users

For strategy help, implementation support, or done-for-you setups around tracking and analytics in GoHighLevel, you can explore expert services at Consultevo. Combining the platform’s built-in meta tag options with professional guidance can accelerate deployment of complex tracking stacks.

By understanding exactly where and how to place custom meta tags in GoHighLevel, you ensure accurate data collection, smoother integrations, and easier verification with the tools that power your marketing operations.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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