How to Use the Facebook Lead Form Submitted Trigger in GoHighLevel
When you connect ClickUp, ad platforms, and CRM tools together, automation becomes critical. In this guide, you will learn step by step how to configure the Facebook Lead Form Submitted trigger inside GoHighLevel so every new Facebook lead automatically enters a workflow for timely follow-up.
This article is based directly on the official support documentation and walks you through the trigger settings, available filters, and common options so you can confidently build Facebook lead automation in GoHighLevel.
What the Facebook Lead Form Submitted Trigger Does in GoHighLevel
The Facebook Lead Form Submitted trigger in GoHighLevel activates a workflow whenever a contact submits a lead form on your connected Facebook page. This allows you to immediately start automated actions such as sending emails, SMS messages, or assigning tasks to your team.
When properly configured, this trigger ensures no Facebook lead is missed, and all contact data is captured and processed through your GoHighLevel workflows.
Prerequisites Before Using the GoHighLevel Trigger
Before you can successfully use the Facebook Lead Form Submitted trigger in GoHighLevel, make sure the following requirements are met:
- Your Facebook page is connected to your GoHighLevel account.
- You have at least one active Facebook Lead Ad form associated with the connected page.
- You have permission to manage leads for the Facebook page.
The trigger depends on this connection so GoHighLevel can receive the lead form submissions from Facebook in real time.
How to Add the Facebook Lead Form Submitted Trigger in GoHighLevel
Follow these steps to add and configure the trigger in a workflow:
- Open Automations: In your GoHighLevel account, go to the workflows or automations section.
- Create or edit a workflow: Either create a new workflow or open an existing one where you want to add the trigger.
- Add a trigger: Click the option to add a new trigger to this workflow.
- Select the trigger type: From the trigger list, choose Facebook Lead Form Submitted.
- Configure the filters and options: Set up the trigger filters and actions as described in the sections below.
- Save the workflow: Once configured, save and activate the workflow so it can start responding to new Facebook leads.
Trigger Filters and Options for GoHighLevel Facebook Leads
When you select the Facebook Lead Form Submitted trigger in GoHighLevel, you will see a set of filters and fields. These allow you to control exactly which Facebook page and forms will fire the workflow.
GoHighLevel Filter: Facebook Page
The Facebook Page filter determines from which connected page the system will accept lead submissions for this workflow trigger.
- Any Page: The workflow will trigger from lead forms submitted on any Facebook page that is connected to your GoHighLevel account.
- Specific page selection: You can choose a specific page from the dropdown list. In that case, the workflow will only trigger for leads submitted on that selected page.
Selecting the correct page ensures that your GoHighLevel automation only processes leads from the relevant Facebook business profile.
GoHighLevel Filter: Facebook Form
The Facebook Form filter lets you decide which lead forms on the selected page will activate the workflow.
- Any Form: The trigger will fire when a contact submits any lead form on the chosen Facebook page.
- Specific form selection: From the dropdown list, pick a specific lead form. The workflow will then run only when that particular form is submitted.
This filter is vital if you have different offers or funnels and you want separate GoHighLevel workflows for each Facebook form.
Important Notes About GoHighLevel Facebook Form Filtering
Keep in mind the following behavior when using the Facebook Form filter in GoHighLevel:
- If you choose Any Page and Any Form, the workflow will trigger for all lead forms submitted on any connected page.
- If you choose a specific page and Any Form, only forms from that selected page will trigger the workflow.
- If you choose a specific page and a specific form, only that combination will cause the workflow to run.
This granular control allows you to design precise GoHighLevel automations aligned with your Facebook campaign structure.
How the Facebook Lead Form Trigger Works in GoHighLevel
Once the Facebook Lead Form Submitted trigger is configured in GoHighLevel, its operation is straightforward:
- A user submits a Facebook lead form on a connected page.
- Facebook sends the lead data to your connected GoHighLevel account.
- The trigger checks your selected Facebook Page and Form filters.
- If the submission matches the filters, the workflow starts for that contact.
- All actions and conditions you defined in the workflow then run in sequence.
This flow ensures that your leads move smoothly from Facebook into your GoHighLevel pipelines, campaigns, and follow-up sequences.
Best Practices for Managing Facebook Leads in GoHighLevel
To get reliable results from the Facebook Lead Form Submitted trigger in GoHighLevel, consider the following best practices:
- Use separate workflows per campaign: Create individual workflows for major campaigns and tie each to the specific Facebook form.
- Tag leads based on the form: In the workflow, add tags that indicate which lead form or offer the contact responded to.
- Test with a real submission: Submit a test lead form from Facebook and confirm the workflow triggers as expected in your GoHighLevel account.
- Monitor contact records: Verify that fields map correctly and that the contact timeline shows the workflow events.
Additional Resources for GoHighLevel Users
For more technical information and official notes about this trigger, you can review the original help center article here: Facebook Lead Form Submitted trigger documentation.
If you are building broader marketing automation systems around GoHighLevel, you may also find implementation guides and strategy resources at Consultevo, which cover CRM setups, campaign structures, and integration strategies.
Summary: Automating Facebook Leads with GoHighLevel
The Facebook Lead Form Submitted trigger is a core automation feature in GoHighLevel for anyone running Facebook lead generation campaigns. By correctly setting the Facebook Page and Facebook Form filters and attaching them to well-designed workflows, you can ensure every lead is captured, organized, and followed up automatically.
Use the steps and notes above as a reference while you configure your own workflows, and always verify your GoHighLevel trigger behavior with test submissions before relying on it for live campaigns.
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