How to Use the GoHighLevel Email Builder and In-Line Editor

If you are moving from tools like ClickUp into marketing automation, understanding the GoHighLevel email builder is essential for creating professional campaigns quickly. This guide walks you through every core option in the in-line editor so you can design, format, and send polished emails with confidence.

The in-line editor in GoHighLevel appears whenever you select text inside an email element. It lets you control fonts, colors, alignment, and more without leaving the builder canvas.

Getting Started with the GoHighLevel Email Builder

The email builder in GoHighLevel uses drag-and-drop elements such as text, images, buttons, and columns. Once you drag a text element into your layout and click inside it, the in-line editor toolbar appears directly above the text.

From this toolbar you can:

• Format text as headings or paragraphs
• Change fonts, sizes, and colors
• Align and justify your content
• Create lists and links
• Insert personalization variables and merge fields

Each option is applied only to the selected text, giving you precise control over your email design.

Core Text Formatting Options in GoHighLevel

The first group of options in the GoHighLevel in-line editor helps you change the visual style of your text quickly.

Choosing Text Style (Paragraphs and Headings in GoHighLevel)

Use the style dropdown in the toolbar to define the structural role of your text, such as:

• Paragraph for regular body copy
• Heading 1 for primary titles
• Heading 2 and below for subheadings

Select your text, then pick the appropriate style to maintain a clean, scannable layout and consistent hierarchy.

Bold, Italic, and Underline Formatting

The classic formatting controls let you emphasize key parts of your message:

• Bold for important words or phrases
• Italic for subtle emphasis or disclaimers
• Underline for specific callouts, such as important dates

Highlight the segment you want to modify, then click the relevant icon in the GoHighLevel in-line editor.

Font Family and Font Size in GoHighLevel

To keep your emails on-brand, GoHighLevel allows you to change both font family and size directly from the in-line editor.

• Font Family: Choose from the available fonts that match your brand guidelines.
• Font Size: Increase or decrease size for headers, body text, or fine print.

Select your text before changing these settings so that only the chosen section is updated.

Color, Alignment, and List Tools in GoHighLevel

Beyond basic styling, you can fine-tune your email content using color, alignment, and lists for improved readability.

Text Color and Background Color

The color picker in the in-line editor includes two main controls:

• Text Color: Change the color of selected text to align with your brand palette.
• Background Color: Add a highlight behind text to draw attention to key information.

When choosing colors in GoHighLevel, stay consistent with your branding and ensure adequate contrast for accessibility.

Text Alignment and Justification

Use alignment options to control how your text sits within the email column:

• Left Align: Best for most body copy and paragraphs.
• Center Align: Ideal for titles and short announcements.
• Right Align: Useful for special layouts or small callouts.
• Justify: Spreads text evenly across the line for a more formal look.

Select the paragraph or block of text, then click the appropriate alignment icon in the GoHighLevel in-line editor.

Creating Ordered and Unordered Lists in GoHighLevel

Lists help you break up content for better readability:

• Bulleted Lists (unordered): Great for feature lists or benefits.
• Numbered Lists (ordered): Perfect for step-by-step instructions or processes.

Highlight your text, choose the bullet or numbered list icon, and GoHighLevel will structure it as a clean, indented list.

Links, Merge Fields, and Special Functions in GoHighLevel

The in-line editor also supports dynamic content and interactivity, letting you personalize and connect your emails to external resources.

Adding and Editing Hyperlinks

To insert a link:

1. Select the text you want to turn into a link.
2. Click the link icon in the in-line editor.
3. Enter the destination URL.
4. Confirm to apply the link.

You can use this to point subscribers to your website, a landing page, or internal resources such as consulting and implementation services.

To remove a link, place your cursor on the linked text and use the unlink option in the toolbar.

Using Merge Fields and Personalization in GoHighLevel

GoHighLevel allows you to insert merge fields (such as a contact’s first name) directly from the in-line editor. This helps personalize emails at scale.

Typical steps:

1. Place your cursor where you want the personalized value to appear.
2. Open the merge field or personalization dropdown in the toolbar.
3. Select the appropriate field, such as First Name or Email.

When the email is sent, GoHighLevel automatically replaces these placeholders with the actual contact data stored in your account.

Best Practices for Designing Emails in GoHighLevel

Using the in-line editor effectively is about more than just visual formatting. Consider the following best practices to improve engagement and clarity.

Keep Paragraphs Short and Scannable

Break your message into short paragraphs separated by line breaks. This makes your email easier to read on both desktop and mobile devices.

• Use headings to separate sections.
• Rely on bullet points for lists of features or steps.
• Avoid large blocks of text that overwhelm readers.

Maintain Consistent Branding

Within GoHighLevel, stick to no more than two font families and a small set of brand colors. This creates a cohesive look across all your campaigns.

• Use the same heading sizes from email to email.
• Keep link colors consistent so they are recognizable.
• Test your design across devices to confirm readability.

Test and Preview Your Emails

Before sending, always:

1. Use the preview function in the email builder.
2. Send a test email to yourself or a teammate.
3. Check alignment, font sizes, and colors in different email clients.

This ensures that everything created with the GoHighLevel in-line editor appears as expected in your subscribers’ inboxes.

Where to Learn More About the GoHighLevel Email Editor

For additional reference, you can review the original documentation on the official help center. The detailed article is available at this GoHighLevel support page, which explains the same in-line editor features covered here.

By mastering the email builder and in-line editor, you can design consistent, branded communications and improve the performance of your automated campaigns inside GoHighLevel.

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