Reputation Gains in GoHighLevel

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Reputation Gains in GoHighLevel: Step-by-Step Guide

If you already document internal workflows in tools like ClickUp and want to streamline online reviews, this guide shows you how to configure the Reputation Gains feature inside GoHighLevel so you can automatically turn happy clients into 5-star public reviews and privately capture negative feedback.

This how-to article is based on the official GoHighLevel documentation and walks you through setup, customization, and sending review requests without missing critical configuration steps.

What Is Reputation Gains in GoHighLevel?

Reputation Gains is a built-in review management feature inside GoHighLevel designed to help you:

  • Send automated review request links to clients.
  • Redirect satisfied clients to public review sites.
  • Capture negative feedback privately via a form.
  • Track performance using star ratings and form responses.

It is most effective when you want to boost your public reputation on Google and Facebook while learning from less-positive experiences without publishing them publicly.

Accessing Reputation Gains in GoHighLevel

Follow these steps to open the Reputation Gains settings in your GoHighLevel account:

  1. Log in to your GoHighLevel account.
  2. Navigate to the Sites section.
  3. Select or create the sub-account you want to manage.
  4. Locate the Reputation or review management area (this may be labeled as Reputation Gains depending on your interface).

From here you can configure the star rating logic, review sites, and feedback form that power the Reputation Gains workflow.

How Reputation Gains Works in GoHighLevel

The core idea of Reputation Gains in GoHighLevel is a simple but effective funnel:

  1. You send a single review request link to a client.
  2. The client selects a star rating based on their experience.
  3. Depending on the rating, GoHighLevel either:
    • Sends them to a positive public review page (for high ratings).
    • Opens a private feedback form (for low ratings).

This structure allows you to encourage 5-star reviews publicly while addressing negative feedback behind the scenes.

Configuring Star Rating Logic in GoHighLevel Reputation Gains

The first step in setting up Reputation Gains is to define how different star ratings should behave. Within the GoHighLevel interface you will see options for:

  • Positive ratings (for example, 4–5 stars).
  • Neutral or negative ratings (for example, 1–3 stars).

Typical configuration:

  • 4 and 5 stars: Direct to review sites like Google and Facebook.
  • 1–3 stars: Show a feedback form to collect private comments.

Adjust these thresholds according to your brand’s standards and customer expectations.

Setting Up Google and Facebook Review Links in GoHighLevel

To send satisfied customers to public review pages, you must add your correct Google and Facebook URLs in GoHighLevel.

Add Google Review Link in GoHighLevel

  1. Open Reputation Gains in your GoHighLevel sub-account.
  2. Find the section for Google Reviews or external review links.
  3. Paste your Google Business Profile review URL.
  4. Save your settings.

Make sure the URL points directly to the review screen so customers can start rating immediately.

Add Facebook Review Link in GoHighLevel

  1. In the same Reputation Gains interface, locate Facebook Reviews.
  2. Paste the URL to your Facebook Page reviews tab.
  3. Save your changes.

Verifying both links ensures that high-rating customers land on the correct public review pages and are not confused by redirects or broken paths.

Customizing the Feedback Form in GoHighLevel

When customers leave a low star rating, Reputation Gains in GoHighLevel routes them to a feedback form instead of a review site. This form lets you learn what went wrong and follow up internally.

Key Elements of the Feedback Form

In the GoHighLevel interface you will typically be able to:

  • Edit the headline and description text.
  • Configure form fields such as name, email, phone, and message.
  • Adjust thank-you messages after the form is submitted.
  • Set notification emails or automations triggered by submissions.

Keep the form short and easy to complete while collecting the essential details your team needs to respond.

Best Practices for the GoHighLevel Feedback Form

  • Use friendly, empathetic language in the description.
  • Ask clear, open-ended questions about the experience.
  • Avoid making the form feel like a support ticket; focus on listening.
  • Set internal follow-up workflows to contact unhappy clients promptly.

Sending Review Requests with GoHighLevel Reputation Gains

Once configuration is complete, you can start sending review request links through GoHighLevel. These links direct customers to the star rating screen that powers the Reputation Gains logic.

Ways to Send Review Request Links

Depending on your GoHighLevel setup, you can send review requests via:

  • SMS campaigns with a personalized short link.
  • Email campaigns with clear call-to-action buttons.
  • Automations or workflows that send the link after specific events (such as job completion, appointment, or purchase).

For consistent results, build the link delivery into your standard post-service process.

Writing Effective Review Request Messages

Inside GoHighLevel, craft short, clear messages such as:

  • “Thank you for working with us! Please take a moment to rate your experience so we can continue improving.”
  • “Your feedback means a lot. Tap the link to leave a quick review.”

Always ensure the link stands out visually and is easy to tap on mobile devices.

Monitoring Results in GoHighLevel Reputation Gains

After launching your process, monitor performance from within GoHighLevel to see how Reputation Gains is impacting your brand.

What to Track

  • Number of review requests sent.
  • Percentage of customers who click the link.
  • Distribution of star ratings (1–5 stars).
  • Volume and themes of feedback form submissions.

Use these insights to refine your messaging, timing, and internal service processes.

Tips to Maximize Reputation Gains in GoHighLevel

  • Send requests promptly: Trigger the review link soon after a positive experience.
  • Keep it simple: One short message and one clear link perform best.
  • Follow up: Use a gentle reminder sequence in GoHighLevel for clients who did not click the first time.
  • Respond to feedback: Treat negative responses from the form as opportunities to improve and save the relationship.

Referencing the Official GoHighLevel Documentation

This guide is derived from the official Reputation Gains article in the GoHighLevel help center. For the original reference, visit the source page: Reputation Gains – Turn happy clients into 5-star reviews.

Next Steps and Additional Resources

To get even more value from GoHighLevel and to build complete client review systems, consider pairing Reputation Gains with broader funnel and automation strategies. You can explore advanced implementation guides and marketing automation resources at Consultevo.

By properly configuring Reputation Gains inside GoHighLevel, setting accurate Google and Facebook links, and designing a thoughtful feedback form, you can systematically turn satisfied customers into public advocates while learning from the experiences of less-satisfied clients in a private, constructive way.

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