How to Build a Plumbing Content Playbook in GoHighLevel
If you run a home services or plumbing business, combining ClickUp for planning and GoHighLevel for execution is a powerful way to turn leads into long-term customers. This step-by-step how-to guide shows you how to use GoHighLevel to deploy the “Pipeline to Profits” plumbing content playbook so you can generate, nurture, and close more high-intent leads.
The process below is adapted from the official HighLevel help resource for plumbing businesses, available here: Pipeline to Profits: The Plumbing Business Content Playbook.
Overview: Why Use GoHighLevel for Plumbing Content
Plumbing customers often search online in urgent, high-stress moments. A structured content playbook inside GoHighLevel helps you:
- Capture search and ad traffic with relevant offer pages
- Nurture leads through automated email and SMS
- Convert estimates into booked jobs
- Stay top of mind for maintenance and repeat work
This guide walks you through the core assets of the plumbing playbook and how to configure them inside your GoHighLevel account.
Step 1: Prepare Your Plumbing Offers in GoHighLevel
Before you build funnels or automations, clarify the plumbing offers you want to promote in GoHighLevel. Typical examples include:
- Emergency plumbing services
- Drain cleaning specials
- Water heater installation or replacement
- Annual maintenance plans
Inside your GoHighLevel account:
- Create a product or offer entry for each core service.
- Assign pricing, locations served, and availability.
- Collect any images, testimonials, or guarantees you will feature on landing pages.
Having these offers ready will make the rest of the GoHighLevel buildout much faster.
Step 2: Build the Plumbing Funnel in GoHighLevel
The plumbing content playbook centers on a funnel that moves a cold visitor into a scheduled appointment. In GoHighLevel, you will typically build:
- A lead-generation landing page
- A thank-you / confirmation page
- An optional upsell or cross-sell step
2.1 Create the Pipeline to Profits Funnel
- In GoHighLevel, go to Sites > Funnels.
- Click New Funnel and name it something like Plumbing Pipeline to Profits.
- Choose a template that emphasizes a clear call to action (call, form, or booking).
Focus on a single conversion goal per funnel, such as requesting an emergency visit or booking an estimate.
2.2 Optimize Pages for Plumbing Leads
On your funnel pages inside GoHighLevel, follow these best practices:
- Use headlines that mention the specific plumbing problem (e.g., burst pipe, clogged drain).
- Add trust elements: reviews, badges, guarantees, and local proof.
- Offer multiple contact methods: form, click-to-call, and chat widget.
- Position service areas clearly so visitors know you serve their location.
After building the funnel, test it end to end with a sample lead to ensure all steps in GoHighLevel are working.
Step 3: Configure the Plumbing Pipeline in GoHighLevel
The core of the content playbook is a well-organized pipeline that lets you see every plumbing opportunity at a glance.
3.1 Create a Dedicated Plumbing Pipeline
- Go to Opportunities > Pipelines in GoHighLevel.
- Create a new pipeline titled something like Plumbing Sales Pipeline.
- Add stages that match your process, for example:
- New Inquiry
- Quoted / Estimate Sent
- Scheduled Job
- In Progress
- Completed
- Follow-Up / Maintenance
Customize stage names to reflect how your plumbing team actually works.
3.2 Map Funnel Submissions to Pipeline Stages
Next, make sure every lead from your plumbing funnel lands in the correct pipeline stage:
- Open your funnel form in GoHighLevel.
- Under settings or automations, choose Create Opportunity.
- Select the plumbing pipeline and the New Inquiry stage.
- Set a default opportunity value if appropriate.
This ensures every form submission becomes a visible deal you can track to revenue.
Step 4: Build Follow-Up Automations in GoHighLevel
The plumbing content playbook emphasizes fast, relevant follow-up. GoHighLevel workflows make this simple.
4.1 Create a Rapid-Response Workflow
- Navigate to Automation > Workflows in GoHighLevel.
- Create a workflow named Plumbing New Lead Follow-Up.
- Set the trigger to Form Submitted or Pipeline Stage: New Inquiry.
Add actions such as:
- Instant confirmation SMS to the lead
- Immediate email with next steps and expectations
- Internal notification to your dispatcher or on-call plumber
- Automatic task creation for follow-up calls if they do not book
Fast response is critical in plumbing, and GoHighLevel allows you to automate this without missing any opportunities.
4.2 Nurture Estimate and Maintenance Leads
Some leads are not ready to book immediately. Build a nurture sequence in GoHighLevel to stay in touch:
- Educational emails on preventing plumbing emergencies
- Reminders about seasonal maintenance (e.g., winterization)
- Occasional offers or coupons for slow periods
Trigger this workflow from stages like Quoted / Estimate Sent or Follow-Up / Maintenance so contacts receive relevant content based on their position in the pipeline.
Step 5: Align Content Assets with GoHighLevel Stages
The plumbing business content playbook recommends building content tailored to each step of the buyer journey. Inside GoHighLevel you can host or connect:
- Service pages for core plumbing categories
- Blog posts about common plumbing issues
- FAQ sections and troubleshooting guides
- Video explainers for complex repairs
Map each asset to a stage in the pipeline:
- New Inquiry: Quick FAQs and trust-building testimonials
- Quoted / Estimate Sent: Content explaining pricing and value
- Completed: Guides on maintenance and upgrade options
Use GoHighLevel emails, SMS, and funnels to deliver the right content at the right stage so leads naturally move toward booking.
Step 6: Track Results and Optimize in GoHighLevel
Once your plumbing content playbook is live, measure how it performs inside GoHighLevel and refine it regularly.
6.1 Monitor Key Plumbing Metrics
Use built-in reporting and pipeline views to watch:
- Number of new plumbing opportunities created weekly
- Conversion from inquiry to scheduled job
- Average time a lead spends in each pipeline stage
- Revenue generated per funnel or campaign
Identify bottlenecks, such as leads stuck in the estimate stage, and adjust your workflows or content accordingly.
6.2 Iterate on Content and Automations
Improvement ideas for your GoHighLevel setup include:
- Testing different landing page headlines and offers
- Rewriting SMS and email follow-ups for clarity and urgency
- Adding more social proof and job photos for credibility
- Segmenting workflows by service type (emergency vs. scheduled jobs)
Small, consistent tweaks compound over time and turn your GoHighLevel plumbing build into a reliable profit engine.
Additional Resources for GoHighLevel Plumbing Builds
For more strategic guidance on marketing systems, you can explore implementation resources at Consultevo.
For detailed, product-specific instructions on the plumbing playbook, review the official guide here: Pipeline to Profits: The Plumbing Business Content Playbook.
By combining clear offers, a well-structured pipeline, targeted content, and automated follow-up, your plumbing company can use GoHighLevel to consistently turn online interest into booked, profitable jobs.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
“`