Pipes, Posts & Profits: GoHighLevel Plumbing Playbook

If you run a plumbing business and already juggle tools like ClickUp, email, ads, and content, you can plug everything into a single social media domination engine using GoHighLevel. This how-to guide walks you step by step through deploying the “Pipes, Posts & Profits” system so you build your plumbing brand, book more jobs, and stay top of mind in your local market.

The method below is based on the official “Pipes, Posts, Profits: The Plumbing Social Media Domination Playbook” and shows how to roll it out inside your own account with minimal setup time.

What You Need Before You Start in GoHighLevel

Before you launch the playbook, make sure your plumbing business has a few basics in place so GoHighLevel can do the heavy lifting for you.

• A branded plumbing business name, logo, and colors
• At least one active social media profile (Facebook or Instagram recommended)
• Access to your GoHighLevel account with admin permissions
• Clear service areas and core services (repairs, installation, emergencies, maintenance)

With these ready, you can move on to installing the playbook framework.

Step 1: Access the Official Playbook in GoHighLevel

The first step is to work from the proven templates and workflows included in the official playbook. These are designed specifically for plumbers and plug directly into GoHighLevel.

1. Open a new browser tab and go to the official playbook page:
   Pipes, Posts, Profits: Plumbing Social Media Domination Playbook.
2. Review the overview sections so you understand the goals: more brand visibility, consistent posting, and predictable lead flow.
3. Identify which components you will use first: social content, funnels, automations, or all three.

This gives you the big picture of how everything is structured before you build inside GoHighLevel.

Step 2: Set Up Your Plumbing Brand Assets in GoHighLevel

Your social media domination system starts with consistent branding. Configure your core assets inside GoHighLevel so every post and funnel reflects your plumbing business.

1. Define your brand voice
   • Decide if your tone is friendly, professional, emergency-focused, or neighborhood-style.
   • Choose 3–5 brand phrases you repeat (for example: “fast response,” “no hidden fees,” “licensed and insured”).
2. Prepare your visual assets
   • Logo in horizontal and square versions
   • Brand color codes for graphics and buttons
   • At least 10–15 plumbing-related photos (team, trucks, tools, before/after)
3. Store assets in your account
   • Upload logos and imagery to your GoHighLevel media library.
   • Note your brand hex colors; you will reuse them in templates and social posts.

Once your branding is loaded, you can build content that looks cohesive across every social channel.

Step 3: Build the Plumbing Social Content Engine in GoHighLevel

The core of the playbook is a repeatable content engine that keeps your plumbing business visible without needing to create every post from scratch.

Plan Your Weekly Plumbing Content Themes in GoHighLevel

Use the playbook approach to organize recurring weekly themes. A simple model could look like this:

• Monday – Emergency tip (burst pipes, leaks, clogs)
• Wednesday – Educational post (maintenance, water-saving, DIY checks)
• Friday – Social proof (reviews, photos, “job of the week”)
• Weekend – Light branding or community post

Replicate these themes in your GoHighLevel calendars or social planner so you never start from a blank page.

Create Ready-to-Use Plumbing Post Templates

Using the playbook as your guide, turn winning plumbing ideas into reusable post templates inside GoHighLevel.

1. List 10–20 common plumbing problems you solve regularly.
2. Write short captions that follow a simple pattern:
   • Problem: Describe the issue in everyday language.
   • Impact: Mention what happens if they ignore it.
   • Solution: Offer a quick tip.
   • Call to Action: Invite them to call, text, or message you.
3. Save several caption variations and pair them with photos from your media library.

These templates allow you to schedule weeks of content in just a short session.

Step 4: Connect Social Profiles and Schedule Posts in GoHighLevel

With your content engine designed, connect your social platforms and schedule consistent posts from GoHighLevel.

1. Connect your accounts
   • In your dashboard, connect Facebook, Instagram, and any other supported profiles.
   • Verify permissions so scheduling and analytics work correctly.
2. Build your posting calendar
   • Apply the weekly themes from the playbook to a monthly view.
   • Balance educational, urgent, and trust-building posts.
3. Batch schedule your content
   • Load your plumbing templates and images.
   • Schedule posts at times when your local audience is most active.
   • Leave space for same-day “job of the day” posts when you complete interesting work.

Using the built-in scheduler ensures that your plumbing brand appears consistently even on your busiest service days.

Step 5: Capture and Nurture Leads with GoHighLevel Funnels

The playbook is not just about visibility; it is about turning views into booked plumbing jobs using targeted funnels and follow-up.

Design a Simple Plumbing Lead Funnel in GoHighLevel

Use a straightforward funnel that matches the social content themes you created.

1. Lead magnet or offer
   • Free inspection, discount on first service, or emergency response guarantee.
2. Landing page
   • Short form asking for name, phone, and service type.
   • Clear benefit-driven headline and trust badges (reviews, guarantees).
3. Thank-you page
   • Confirm that your plumbing team will follow up quickly.
   • Suggest next steps (call now for urgent issues, send photos, etc.).

Build this funnel inside GoHighLevel using the page builder and form tools provided.

Automate Follow-Up Sequences with GoHighLevel

Connect automation to your funnel so new plumbing leads never slip through the cracks.

1. Trigger workflows when a lead submits the form.
2. Send an instant text or email acknowledging the request.
3. Assign tasks internally for follow-up and estimate scheduling.
4. Use reminders for your team if a lead has not been contacted within a set time.

This turns social engagement into trackable revenue and provides a smooth experience for homeowners needing plumbing help.

Step 6: Track Plumbing Social Media Results in GoHighLevel

To dominate your local market, you need to measure what works and refine your strategy over time.

• Monitor engagement
  • Track likes, comments, and clicks on plumbing posts.
  • Identify which topics drive the most interest (emergencies, tips, savings, or maintenance).
• Review funnel performance
  • Measure landing page views, form submissions, and booked jobs.
  • Adjust your offers or copy based on conversion data.
• Optimize posting schedule
  • Shift posts to the days and times with better engagement.
  • Increase volume of top-performing content types.

Use GoHighLevel reporting features to keep your plumbing social media system accountable and profit-focused.

Next Steps: Scale Your Plumbing Brand with GoHighLevel

Once your initial Pipes, Posts & Profits system is running, you can keep expanding:

• Add more niche plumbing campaigns (tankless water heaters, drain cleaning, remodels).
• Introduce review generation workflows linked to completed jobs.
• Layer in local ads that lead to the same GoHighLevel funnels you already built.

If you want strategic help implementing or scaling a similar system, you can find specialized support at Consultevo, which focuses on growth frameworks for service businesses.

By following this playbook and structuring your social media, content, and funnels inside GoHighLevel, your plumbing business can move from random posting to a predictable pipeline of leads, jobs, and long-term customers.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`