GoHighLevel Facebook Comment AI

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Automate Facebook Comment Replies With GoHighLevel AI Workflows

If you use ClickUp or other project tools to manage campaigns, connecting them with smart automation in GoHighLevel can save huge amounts of time. This how-to guide walks you step-by-step through building a Facebook comments workflow recipe that uses AI to reply, track leads, and update your pipeline automatically.

The process is based on the official workflow recipe from the GoHighLevel help center and shows how to adapt it inside your own sub-account.

What You Need Before Building the GoHighLevel Workflow

Before creating the automation, make sure these items are set up inside GoHighLevel:

  • A connected Facebook account and Facebook page.
  • At least one Facebook post you want to monitor for comments.
  • A pipeline with stages to move opportunities through.
  • Permission to edit workflows in the chosen sub-account.

The workflow recipe from the GoHighLevel support article is designed to be imported into a sub-account and then customized for your specific page, post, and pipeline.

Importing the GoHighLevel Facebook Comments Workflow Recipe

The fastest way to get started is to import the ready-made workflow recipe.

  1. Open the official recipe page: Facebook Comments Workflow AI recipe.
  2. Log in to your GoHighLevel account in another tab.
  3. From the recipe page, follow the prompt or button to add the workflow to your chosen sub-account.
  4. Once imported, go to Automation > Workflows in your sub-account and open the new Facebook Comments AI workflow.

After importing, you will customize triggers, filters, and AI steps so the workflow behaves exactly how you need.

Configuring the Facebook Comments Trigger in GoHighLevel

The core of this automation is the trigger that listens for new comments on a specific Facebook post.

Step 1: Select the Trigger Event in GoHighLevel

  1. Inside the workflow, click the top trigger block.
  2. Choose Facebook (or the social media trigger type provided in the recipe).
  3. Select the event that fires when a new comment is added to a post on your connected page.

Step 2: Filter for the Correct Facebook Page and Post

To avoid triggering on every comment across all posts, narrow the trigger using filters:

  • Filter by Facebook Page so only the correct brand page is included.
  • Filter by Post (or Post ID) so the workflow activates only on the specific post you want to monitor.
  • Optionally exclude comments from the page itself if you only want comments from followers and leads.

These filters ensure the GoHighLevel workflow only runs on targeted engagement, which keeps your automation focused and easier to manage.

Designing the AI Response Inside GoHighLevel

Once the trigger is set, the next part of the recipe uses AI to craft a relevant, on-brand reply to each comment.

Step 3: Add an AI Action for Comment Replies

  1. In the workflow, click + Add Action under the trigger.
  2. Choose the AI-related action (such as AI Content or similar) provided in the recipe.
  3. Set the input to include the full text of the commenter’s message.
  4. Write a concise prompt that tells the AI how to respond, including tone, goal, and any restrictions.

Example prompt idea:

  • “You are a friendly support rep. Reply to the comment, answer any questions, invite them to send us a DM for more details, and keep it under 60 words.”

Step 4: Configure AI Tone and Safety

Inside GoHighLevel, tweak AI settings so responses stay on-brand:

  • Define the brand voice (e.g., professional, casual, playful).
  • Limit sensitive topics that the AI should avoid.
  • Specify if the AI should mention promotions, links, or calls to action.

Testing a few comments before going live helps you fine-tune the AI prompt and response style.

Replying Automatically to Facebook Comments in GoHighLevel

After you generate an AI response, the next step is to post the reply back on Facebook.

Step 5: Add the Comment Reply Action

  1. Click + Add Action beneath the AI step.
  2. Select the action that posts a reply to the original Facebook comment.
  3. Insert the AI output variable so the reply content is exactly what the AI produced.
  4. Confirm the reply is associated with the correct page and post context.

This ensures every time a qualifying comment arrives, the GoHighLevel workflow replies automatically with an AI-generated message.

Creating or Updating Opportunities With GoHighLevel

The recipe can also turn engaged commenters into opportunities in your pipeline so sales teams can follow up.

Step 6: Check for an Existing Contact

  • Use a contact-related action (such as Find or Create Contact) that leverages the commenter’s profile data.
  • Map available fields (name, Facebook profile link, or email if available) to your contact record fields.
  • If no contact exists, create a new one; if a contact exists, update it with new engagement data.

Step 7: Create or Move an Opportunity

  1. Add a Create/Update Opportunity action in the workflow.
  2. Select the correct pipeline and stage for new leads coming from Facebook comments.
  3. Set the opportunity name using variables, such as “FB Comment – {{contact.name}}”.
  4. Optionally assign the opportunity to a specific user or team.

This connection between comments and opportunities lets GoHighLevel track ROI from organic social activity.

Adding Follow-Up and Notifications in GoHighLevel

Beyond AI replies, you can expand the workflow with follow-up tasks and internal alerts.

Step 8: Notify Your Team

  • Add an Internal Notification action (email, SMS, or in-app).
  • Send alerts to sales or support when certain keywords appear in comments (e.g., “price”, “demo”, “book call”).
  • Include a direct link to the contact record or opportunity.

Step 9: Tag and Segment Contacts

  • Apply tags like “facebook-comment” or campaign-specific tags.
  • Use tags for future retargeting campaigns or nurture sequences.
  • Trigger other automations based on these tags if needed.

Testing and Launching the GoHighLevel Facebook Workflow

Before you fully launch, thoroughly test the automation.

  1. Publish the workflow and switch it to Draft or Test mode, if available.
  2. Post a test comment on the selected Facebook post.
  3. Check that the AI generates a reply and that it is posted correctly.
  4. Verify that the contact is created or updated.
  5. Confirm that an opportunity appears in the proper pipeline and stage.

If anything looks off, revisit filters, AI prompts, or field mappings and repeat the test until the results match your expectations.

Best Practices for Managing GoHighLevel AI Comment Workflows

To keep the automation reliable over time, follow these tips:

  • Review AI replies periodically to ensure they stay on brand.
  • Update prompts when offers, pricing, or messaging change.
  • Clone the workflow recipe for different campaigns or posts instead of rebuilding from scratch.
  • Monitor pipeline performance to see which posts and comments generate the most qualified leads.

As your system grows, you can integrate broader CRM and marketing strategies. For advanced funnel planning and automation architecture, you may find resources from agencies like Consultevo helpful.

Where to Learn More About the Official GoHighLevel Recipe

All configuration details for this automation originate from the official support documentation. You can review the original instructions, screenshots, and any updates on the GoHighLevel help portal at this link: Facebook Comments Workflow AI recipe.

By following the steps above and adapting the recipe to your brand, you can use GoHighLevel to automatically respond to Facebook comments, qualify leads, and keep your opportunities pipeline up to date with minimal manual effort.

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