How to Use the GoHighLevel Facebook Interactive Messenger Workflow Action
Connecting your automation tools like ClickUp with a messaging CRM such as GoHighLevel lets you design smooth customer conversations. In this guide, you will learn step by step how to configure the Facebook Interactive Messenger workflow action so you can send structured, clickable messages directly through Facebook Messenger.
The Facebook Interactive Messenger action helps you build button-based and quick-reply experiences that drive engagement, bookings, and support responses straight from your automated workflows.
What the GoHighLevel Facebook Interactive Messenger Action Does
The Facebook Interactive Messenger action in GoHighLevel allows you to send interactive messages to Facebook users from inside a workflow. Instead of sending only plain text, you can add buttons, quick replies, and optional images so that contacts can tap to respond or open links.
This is especially useful for:
- Guiding leads through a pre-defined conversation path
- Promoting offers, events, or content with clear calls-to-action
- Collecting simple responses (like Yes/No or multiple choice) to update pipelines or tags
- Driving traffic to specific URLs with prominent buttons
All of this is configured directly inside a GoHighLevel workflow, allowing you to automate follow-ups based on user actions.
Prerequisites Before Using the GoHighLevel Messenger Action
Before you configure the interactive message, make sure your GoHighLevel account and Facebook assets are properly connected and eligible.
Required Setup
- Your Facebook Page must be integrated with GoHighLevel via the Social/Integrations area.
- The Facebook Messenger channel needs to be connected to the correct sub-account.
- You must have the necessary permissions on the Facebook Page to send messages.
- Contacts should have previously messaged your Page or opted in via Messenger entry points, in accordance with Facebook policies.
Once these requirements are in place, you can safely add the Facebook Interactive Messenger action to any workflow in your GoHighLevel account.
How to Add the Facebook Interactive Messenger Action in GoHighLevel
Follow these steps to insert and configure the interactive Messenger message in an existing or new workflow.
Step 1: Open Your GoHighLevel Workflow
- Log in to your GoHighLevel account.
- Go to the sub-account where you manage the Facebook Page connection.
- Navigate to Automation > Workflows.
- Open an existing workflow or click to create a new workflow.
Make sure the workflow is designed to capture or already contains Facebook Messenger contacts as part of its triggers or earlier actions.
Step 2: Add the Facebook Interactive Messenger Action
- Inside the workflow builder, click the + icon where you want the interactive message to be sent.
- In the list of actions, search for and select Facebook Interactive Messenger.
- The configuration panel for the action will appear on the right side of the screen.
This is the core step where you define how the message will look and behave for your Messenger contacts.
Configuring the GoHighLevel Facebook Interactive Messenger Message
The main settings of the Facebook Interactive Messenger action in GoHighLevel control the content, buttons, quick replies, and any attachments. Take time to configure each part carefully to match your campaign goals.
Choose the Facebook Page and Sender
- Select the Facebook Page that will send the message. Only pages previously connected to GoHighLevel will appear.
- Confirm the correct sub-account is selected so the workflow uses the right page integration.
Choosing the wrong page can cause delivery issues, so double-check that it matches the audience you are targeting.
Compose the Message Text
In the message body field, write the content you want recipients to see in Messenger:
- Keep the text clear and conversational.
- Use dynamic fields (like contact name) if supported, to personalize the greeting.
- Briefly explain what each button or quick reply will do.
Make sure the text complies with Facebook messaging policies and that it fits within the allowed message types for the timeframe in which you are contacting users.
Add Buttons to Your Interactive Message
Buttons let contacts tap a visible option inside the message bubble. In GoHighLevel, you can configure multiple buttons depending on the template and format supported.
Common button types include:
- Open URL – Sends the user to a web page, booking link, or sales page.
- Postback – Sends a payload back to GoHighLevel to trigger follow-up steps or tags.
- Call to Action – Opens another experience depending on your integration.
For each button, configure:
- Button text – The label shown to users, such as “Book Now” or “View Offer”.
- Button type – URL, postback, or another supported action.
- Payload or URL – The target link or internal payload identifier.
Limit the number of buttons to keep the interface clean and easy to understand.
Add Quick Replies for Faster Responses
Quick replies are short, tappable chips that appear below your message. In GoHighLevel, they are excellent for simple questions like “Are you interested?” or “Choose a service type”.
To set them up:
- Define the quick reply text the user will tap.
- Optionally associate a payload or tag so your workflow can branch based on the choice.
- Use clear, short labels (for example, “Yes”, “No”, “More Info”).
Quick replies disappear after being tapped, so use them for one-time choices that move the conversation forward.
Include Optional Media Attachments
Depending on the options in your GoHighLevel account, you may be able to attach images or media to the interactive message. If available:
- Upload or select an image that illustrates your offer or product.
- Keep file size within Facebook’s recommended limits.
- Use high-quality visuals that still load quickly on mobile.
Media can significantly improve engagement by making the message more visually appealing.
Using GoHighLevel Workflows to React to User Clicks
The real power of the Facebook Interactive Messenger action lies in how you react to user interactions. GoHighLevel workflows can branch or trigger additional steps depending on what buttons or quick replies a user selects.
Handle Postback Payloads
If you configured postback buttons or quick replies with specific payloads, use them to drive automation logic:
- Create workflow conditions that check which payload was returned.
- Apply tags to segment contacts based on their choices.
- Move contacts into different pipelines or stages.
- Trigger follow-up messages, emails, or tasks according to their response.
This lets you turn a simple interactive message into a fully automated decision tree.
Schedule Follow-Up Messages
You can chain multiple Facebook Interactive Messenger actions inside GoHighLevel to create a sequence.
- Place a Wait step after the first interactive message.
- Evaluate the user’s response with conditions.
- Send a tailored follow-up via another interactive or plain Messenger message.
This approach keeps conversations timely without overwhelming users with too many prompts at once.
Best Practices for GoHighLevel Facebook Interactive Messenger
To get the most from this feature and stay compliant, keep these best practices in mind.
Follow Facebook Messaging Policies
- Only send promotional content within allowed timeframes (such as the 24-hour window) or through approved message types.
- Provide clear value in each message, not just repeated sales pitches.
- Offer a way for users to stop receiving messages if they choose.
Violating platform rules can reduce deliverability or risk account restrictions, so always build compliant flows in GoHighLevel.
Keep Messages Short and Action-Oriented
- Use concise copy focused on one main goal.
- Limit the number of buttons or quick replies to avoid confusion.
- Use strong calls-to-action like “Confirm Appointment” or “Get Coupon”.
Short, focused interactions typically perform better than long, complex Messenger sequences.
Test Your Workflow Before Going Live
- Send the workflow to a test contact connected to your own Messenger account.
- Click every button and quick reply to ensure the right steps are triggered in GoHighLevel.
- Check message formatting, links, and media on both mobile and desktop.
Testing prevents broken experiences and gives you confidence before scaling to a larger audience.
Additional Resources and Support
For more technical detail and the latest behavior of the Facebook Interactive Messenger workflow action, review the official GoHighLevel documentation at this support article.
If you need strategic help designing high-converting workflows, you can learn more about expert implementation services at Consultevo, where agencies and businesses optimize automation around GoHighLevel and other tools.
By combining clear messaging, thoughtful button design, and smart workflow logic, the Facebook Interactive Messenger action in GoHighLevel can become a powerful channel for nurturing leads and supporting customers directly inside their favorite chat app.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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