GoHighLevel Canada Messaging Guide

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GoHighLevel Canadian 10DLC Messaging How-To

ClickUp users who also manage client communication in GoHighLevel must now follow updated Canadian 10DLC messaging policies. This how-to guide explains what changed, how registrations work, and what you must do in GoHighLevel to keep your SMS campaigns compliant and deliverable in Canada.

The information below is based on the official carrier policy update documented in the original article here: Updated Messaging Policies for Canadian 10DLC Numbers & A2P Registration Requirements.

What Changed for GoHighLevel Canadian Messaging

Canadian mobile carriers have introduced new requirements for Application-to-Person (A2P) messaging sent from 10-digit long code (10DLC) numbers. Any business using GoHighLevel to send SMS or MMS to Canadian recipients must understand these rules so messages are not filtered or blocked.

Under the new rules, carriers can restrict or filter:

  • High-volume business messaging that looks like spam or unwanted traffic
  • Content types that are no longer allowed under carrier acceptable use policies
  • Messages sent without valid consent or clear opt-out methods

GoHighLevel users should review every campaign, workflow, and automation that targets Canadian numbers and adjust settings or content if needed.

How Canadian 10DLC A2P Rules Affect GoHighLevel

While the U.S. 10DLC ecosystem is heavily registration-based, the Canadian environment primarily focuses on content and behavior. When you use GoHighLevel for Canadian traffic, the key practical impacts are:

  • Greater scrutiny of message content for prohibited topics
  • Stronger expectations for proof of consent
  • Need for clear opt-out instructions in campaigns
  • Potential filtering if carriers detect policy violations

Unlike some U.S. 10DLC setups, Canadian carriers do not currently require the same style of campaign registration, but they do enforce strict content rules and can apply penalties, including blocking traffic.

Content Types to Avoid in GoHighLevel Canadian Campaigns

When configuring SMS or MMS campaigns in GoHighLevel for Canadian audiences, you must avoid restricted or prohibited content categories defined by the carriers. Examples include:

  • Illegal or unlawful activities of any kind
  • Fraud, phishing, or misleading messages
  • Unsolicited marketing without consent
  • Harassment, hate speech, or abusive content
  • Any content that conflicts with carrier terms of service

If any existing GoHighLevel workflow sends messages that could fall into these categories, revise the content immediately and confirm the business use case is legitimate, transparent, and fully permission-based.

How to Prepare GoHighLevel Accounts for Canadian Compliance

Use the following step-by-step process to align your GoHighLevel setup with the updated Canadian 10DLC policies.

Step 1: Audit GoHighLevel Sub-Accounts Targeting Canada

  1. List all GoHighLevel sub-accounts that send SMS or MMS to Canadian numbers.
  2. Check each sub-account's phone numbers and confirm which ones are used for Canada.
  3. Review funnels, forms, calendars, and pipelines that collect Canadian leads.
  4. Identify all automations (workflows, campaigns, triggers) that send outbound messaging to those contacts.

This audit shows where carrier rules may apply and which assets you must update.

Step 2: Review Opt-In Practices in GoHighLevel

Carriers expect clear consent before you send A2P messages. In GoHighLevel you should:

  • Confirm that each form, survey, or calendar collecting Canadian numbers includes explicit SMS consent language.
  • Store consent in contact fields so you can prove the subscriber opted in.
  • Avoid importing purchased or scraped lists into GoHighLevel for Canadian messaging.

Consent must be specific to messaging and not bundled vaguely with unrelated terms.

Step 3: Add Clear Opt-Out Instructions in GoHighLevel Messages

Every ongoing marketing or informational SMS series to Canadian contacts should include straightforward opt-out language. In GoHighLevel templates:

  • Add lines like “Reply STOP to unsubscribe” in the message body.
  • Apply this to bulk campaigns, workflow steps, and follow-up sequences.
  • Ensure opt-out automation correctly marks contacts and stops future sends.

Consistent opt-out instructions help reduce complaints and carrier intervention.

Step 4: Align Message Content With Carrier Policies

Using GoHighLevel, open all frequently used SMS templates and campaigns and check for:

  • Misleading claims or exaggerated promises
  • High-pressure or deceptive tactics
  • Content that could appear as spam or scams

Rewrite any questionable content to be transparent and compliant. Keep messages short, clear, and directly related to the service or product the subscriber agreed to receive.

Step 5: Monitor Canadian Message Performance in GoHighLevel

Once you adjust content and consent flows, monitor how Canadian messages perform in GoHighLevel:

  • Track delivery rates and watch for sudden drops.
  • Monitor complaint rates, unsubscribes, and reply patterns.
  • Compare performance between U.S. and Canadian segments.

Unexpected decreases in delivery can signal possible carrier filtering. If that happens, recheck message content and opt-in quality first.

Best Practices for Long-Term GoHighLevel Compliance

To maintain stable messaging performance in Canada when using GoHighLevel, implement these best practices across all teams and client accounts:

  • Standardize consent: Use a consistent, compliant consent block on all Canadian-facing lead capture forms.
  • Template library: Create shared SMS templates inside GoHighLevel that already follow policy rules.
  • Limit frequency: Avoid overwhelming subscribers with high-frequency messages, especially promotional content.
  • Segment lists: Separate Canadian contacts into their own segments so you can quickly adjust messaging by region.
  • Educate clients: If you are an agency using GoHighLevel, explain these Canadian requirements to all client stakeholders.

Where to Learn More About GoHighLevel Messaging Rules

For the full carrier-focused explanation of these updates, review the official policy page again here: Updated Messaging Policies for Canadian 10DLC Numbers & A2P Registration Requirements.

If you need implementation help, audits, or ongoing optimization for your GoHighLevel setup, you can also work with a specialist agency. A good starting point is Consultevo, which focuses on systems optimization and automation strategy.

Summary: Keeping GoHighLevel Canadian Traffic Compliant

To stay compliant with updated Canadian 10DLC policies while using GoHighLevel, focus on four core areas:

  1. Audit all Canadian-targeted sub-accounts, numbers, and workflows.
  2. Ensure explicit opt-in and simple opt-out language in every campaign.
  3. Align message content with carrier policies and avoid risky topics.
  4. Monitor delivery metrics in GoHighLevel and adjust quickly if filtering appears.

By following these steps, you can continue to use GoHighLevel for Canadian messaging in a way that respects carrier rules, protects your sender reputation, and maintains strong deliverability for your clients and campaigns.

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