GoHighLevel WhatsApp Stats Guide

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GoHighLevel WhatsApp Workflow Statistics Guide

If you are moving from tools like ClickUp to automation-focused CRM platforms, understanding how GoHighLevel tracks WhatsApp workflow statistics is essential. This how-to guide explains where to find WhatsApp metrics in GoHighLevel and how to read every counter so you can monitor message delivery, engagement, and failures with confidence.

The instructions below are based on the official documentation for WhatsApp workflow statistics and walk you step by step through the interface, from accessing a workflow to interpreting each category of WhatsApp messages.

Accessing WhatsApp Workflow Stats in GoHighLevel

To start using WhatsApp performance metrics, you first need to open the workflow where your WhatsApp actions are configured.

  1. Log in to your GoHighLevel account with the correct sub-account access.

  2. Navigate to Automation in the left-hand menu.

  3. Select Workflows.

  4. Open the specific workflow that contains WhatsApp message actions.

  5. At the top of the workflow, locate and click the Performance tab.

Once the Performance tab is open, you will see statistics for all actions inside that workflow, including detailed WhatsApp metrics if WhatsApp messages are part of the automation.

Where GoHighLevel Shows WhatsApp Workflow Statistics

Inside the Performance tab, GoHighLevel groups WhatsApp workflow statistics by the individual WhatsApp action. Each WhatsApp step in the workflow displays its own counters, so you can see exactly how that single message performed.

For every WhatsApp message action, you will see a block of metrics summarizing the lifecycle of messages, from sending through delivery, reads, and replies.

Understanding the GoHighLevel WhatsApp Stats Block

Each WhatsApp action in GoHighLevel lists a set of key statistics. These numbers help you determine if contacts are being messaged correctly and how they respond.

  • Sent – The total count of WhatsApp messages that GoHighLevel has attempted to send from this action.

  • Delivered – How many of those sent messages were confirmed as delivered to the recipient’s WhatsApp account.

  • Pending – Messages that have been sent but are still waiting for a final delivery status from WhatsApp.

  • Failed – Messages that could not be delivered due to an error or rejection from the WhatsApp provider or recipient side.

  • Read – Delivered messages that the recipient actually opened and viewed in WhatsApp.

  • Replies – The number of incoming WhatsApp responses triggered by that specific message action.

  • Unsubscribed – The number of contacts who opted out after receiving this message.

By reviewing these GoHighLevel metrics for each action, you can compare how different WhatsApp messages perform inside the same workflow and identify which communication is most effective.

How to Interpret GoHighLevel WhatsApp Performance Metrics

To get meaningful insights, you should compare the counters instead of looking at just one number. The relationships between the statistics often reveal what is working well and what needs improvement.

Evaluating Delivery in GoHighLevel Workflows

Delivery metrics show whether your automation is reliably reaching contacts.

  • High Sent + High Delivered – Your workflow and WhatsApp configuration are generally functioning correctly.

  • High Sent + High Pending – Messages are leaving GoHighLevel but are still awaiting confirmation from WhatsApp. This can be temporary or related to provider delays.

  • High Sent + High Failed – Indicates configuration issues, invalid numbers, or compliance problems that require investigation.

Use these ratios to decide when to audit phone numbers, verify your WhatsApp Business setup, or adjust sending practices.

Assessing Engagement in GoHighLevel WhatsApp Campaigns

Engagement tells you how users interact with your WhatsApp automation.

  • Read Rate – Compare Read to Delivered. A high read rate suggests your audience is actively opening messages on WhatsApp.

  • Reply Rate – Compare Replies to Delivered or Read. High replies usually mean the call-to-action is clear and relevant.

  • Unsubscribe Rate – Compare Unsubscribed to Delivered. Elevated unsubscribes may indicate message frequency, content, or audience targeting issues.

These insights help you refine your message templates, adjust timing, and improve your GoHighLevel conversation flows.

Step-by-Step: Using GoHighLevel WhatsApp Stats to Optimize Workflows

Follow this process to continuously improve your WhatsApp automation using the built-in GoHighLevel statistics.

Step 1: Identify Low-Performing WhatsApp Actions

  1. Open the workflow and go to the Performance tab.

  2. Scroll through all WhatsApp actions, noting those with:

    • Low delivery percentages
    • Low read counts compared to delivered
    • Few or zero replies
    • High failed or unsubscribed numbers

Focus first on the actions with the highest volume, because changes there will have the greatest impact.

Step 2: Check Configuration and Message Content

When the GoHighLevel performance counters show issues, review both the technical and content sides.

  • Technical checks:

    • Confirm the correct WhatsApp number and messaging provider are integrated.
    • Ensure contacts in the workflow have valid, correctly formatted phone numbers.
    • Verify you are respecting WhatsApp policies and business rules.

  • Content checks:

    • Review message length and clarity.
    • Ensure the call-to-action is explicit and easy to respond to.
    • Align message timing with user expectations and time zones.

Step 3: Make Iterative Changes and Recheck GoHighLevel Metrics

  1. Update the WhatsApp message template, timing, or audience filters.

  2. Allow the workflow to run for a defined period or number of contacts.

  3. Return to the Performance tab and compare:

    • Sent vs. Delivered (delivery success)
    • Delivered vs. Read (visibility)
    • Read vs. Replies (engagement)
    • Delivered vs. Unsubscribed (friction)

  4. Repeat adjustments based on these GoHighLevel statistics until you reach your target engagement level.

Best Practices for WhatsApp Tracking in GoHighLevel

To get the most out of WhatsApp workflow statistics, follow these operational tips.

  • Name actions clearly – Give each WhatsApp action a descriptive name, such as “WhatsApp – Appointment Reminder” or “WhatsApp – Lead Nurture Offer”, so you can quickly map results in the Performance tab.

  • Segment workflows – Use separate workflows for very different customer journeys. This keeps GoHighLevel metrics easier to interpret.

  • Monitor regularly – Check statistics on a set schedule, especially after launching a new campaign or changing templates.

  • Document changes – Keep a simple change log outside GoHighLevel so you can match spikes or drops in stats to specific updates.

Additional Resources for GoHighLevel WhatsApp Users

For deeper technical details on the metrics described in this guide, review the official documentation for WhatsApp workflow statistics directly from the platform provider. You can access the original reference article here: GoHighLevel WhatsApp Workflow Statistics.

If you need strategic help designing automation journeys, conversion-focused workflows, or broader CRM architecture around GoHighLevel, you can find expert consulting and implementation support at Consultevo.

By consistently reviewing WhatsApp workflow performance, comparing the delivery, engagement, and unsubscribe indicators, and then iterating on your message content, you can turn GoHighLevel into a reliable engine for conversational marketing and service automation.

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