How to Add a Marketing Opt-Out Button in GoHighLevel

When you build automated workflows in tools like ClickUp and connect them to messaging inside GoHighLevel, you must provide a clear unsubscribe option. This step-by-step guide shows you exactly how to add a compliant marketing opt-out button to your message templates so your contacts can easily stop receiving promotional messages.

Properly configuring the opt-out button in GoHighLevel helps you respect subscriber preferences, follow carrier and compliance rules, and reduce the chance of your messages being flagged as spam.

Why the GoHighLevel Marketing Opt-Out Button Matters

Before you edit templates, it is important to understand why the opt-out control in GoHighLevel is required for marketing communications.

An opt-out button:

• Gives contacts a simple way to stop promotional messaging.
• Helps maintain compliance with carrier and industry regulations.
• Reduces spam complaints and improves deliverability.
• Builds trust by honoring communication preferences.

The feature described here is specific to the Marketing Opt-Out category, which is used for messages such as newsletters, offers, and promotional campaigns.

Where to Find the GoHighLevel Marketing Opt-Out Setting

The opt-out button is controlled inside individual message templates in GoHighLevel. You enable or manage it directly in the template editor.

Navigate to the specific template you want to update. This could be an email, SMS, or other outbound marketing message that falls under the marketing category.

Supported GoHighLevel Message Types

The marketing opt-out control in GoHighLevel typically applies to templates that are used for:

• Broadcast or campaign messages.
• Ongoing promotional sequences.
• Newsletters or regular marketing updates.

Non-marketing transactional messages may follow different rules, so always confirm that your template is classified under the marketing category when working with this setting.

Step-by-Step: Enable the Opt-Out Button in GoHighLevel

Follow these steps to configure the marketing opt-out button for a template in GoHighLevel. This process is based on the official documentation provided on the product support site.

1. Open the message template editor
   Go to the template you want to update. Open the editor so you can see the full content of the message and its settings.

2. Locate the marketing opt-out option
   In the template’s settings panel, look for the Marketing Opt-Out or similar unsubscribe configuration option. This is where you control how contacts can stop marketing messages from this category.

3. Enable the opt-out button
   Turn on or confirm the toggle or checkbox that adds the opt-out button to your outgoing message. Once enabled, the system will attach an unsubscribe or stop-marketing control to the template according to carrier and compliance requirements.

4. Review how the button appears
   Preview the message to confirm that the opt-out button or link is present and clearly visible. Make sure it does not conflict with other content or calls to action.

5. Save the updated template
   After confirming the setting, save your template in GoHighLevel. The next time this template is used in a campaign, the marketing opt-out control will be included automatically.

Best Practices for Using GoHighLevel Marketing Opt-Out Controls

Once the opt-out feature is active, you should follow several best practices to keep your communications compliant and user-friendly.

Keep the Opt-Out Option Easy to Find

In GoHighLevel, the system-generated opt-out control is already designed to be clear. Do not hide it in cluttered layouts or surround it with excessive text that could confuse the contact.

• Maintain adequate spacing around the button or link.
• Avoid similar-looking buttons that are not related to unsubscribing.
• Ensure the color and size meet accessibility guidelines.

Use the Opt-Out Only for Marketing Messages

The marketing opt-out in GoHighLevel is intended for promotional and marketing categories. Avoid mixing critical transactional alerts with marketing content in the same template, so you do not interfere with required notifications when someone opts out.

• Separate account or billing notices from promotions.
• Use distinct templates for marketing vs transactional content.
• Confirm category settings in the template before sending.

Respect Subscriber Preferences Automatically

Once a contact uses the marketing opt-out control, GoHighLevel handles the suppression logic for that category. You do not need to manually remove them from every workflow using that category.

However, you should still review your campaigns regularly to ensure:

• New templates also have the marketing opt-out button enabled.
• Cloning templates does not remove or override the setting.
• Legacy templates are updated to meet current standards.

Troubleshooting GoHighLevel Opt-Out Issues

If contacts report problems unsubscribing or you are unsure whether the opt-out is configured correctly, use this basic troubleshooting checklist.

1. Confirm the template category
   Verify that the template is classified as a marketing or promotional message so it uses the correct opt-out behavior.

2. Reopen the template in GoHighLevel
   Check that the marketing opt-out setting is still enabled in the template settings. If it was turned off during editing, re-enable and save.

3. Send a test message to yourself
   Use a test contact and send the template. Confirm that the opt-out button or link appears and works correctly when clicked or tapped.

4. Review official documentation
   If problems persist, review the official help article at the GoHighLevel marketing opt-out documentation and compare your configuration step by step.

Additional Resources for Optimizing GoHighLevel Messaging

Once the marketing opt-out feature is configured, you can further optimize your messaging strategy in GoHighLevel by improving deliverability, segmentation, and automation logic.

• Segment contacts based on engagement and opt-out behavior.
• Use clear subject lines and concise copy to reduce spam complaints.
• Monitor campaign metrics and adjust send frequency as needed.

If you need broader funnel, automation, or CRM optimization alongside GoHighLevel, you can explore strategic consulting and implementation guidance at Consultevo.

Summary: Staying Compliant with GoHighLevel Marketing Opt-Out

Adding the marketing opt-out button to your templates in GoHighLevel is a simple configuration step that has a major impact on compliance, trust, and deliverability. By ensuring every promotional template includes a working opt-out control, you allow contacts to manage their own preferences while protecting your sender reputation.

Use the template editor to enable the marketing opt-out, test it thoroughly, and keep your campaigns clearly categorized. With this in place, your GoHighLevel automations can scale confidently while respecting subscriber choices.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`