GoHighLevel WhatsApp Template Status & Best Practice Guide
Managing WhatsApp templates efficiently is crucial when you are coordinating multiple tools like ClickUp and GoHighLevel in your client workflows. This how-to guide explains the different WhatsApp template statuses, how they are handled inside GoHighLevel, and the best practices to keep your messages compliant and quickly approved.
Below you will learn what each status means, how to respond to rejections, and how to optimize your templates so they are more likely to be approved by WhatsApp.
Understanding WhatsApp Template Statuses in GoHighLevel
GoHighLevel connects to WhatsApp through an official API provider, so all template approvals and status changes are controlled by WhatsApp. The platform simply displays these statuses so you can make informed decisions about your messaging.
When you submit a new WhatsApp template through GoHighLevel, it is sent to WhatsApp for review. During and after this review, you will see one of several status labels.
GoHighLevel WhatsApp Template Status List
The following statuses can appear for your templates inside GoHighLevel:
- Approved: The template is fully approved by WhatsApp and can be used to send messages.
- Rejected: WhatsApp has rejected the template because it did not follow one or more policy guidelines.
- Pending: The template has been submitted, but the review is not finished yet.
- Disabled: WhatsApp has disabled or removed the template, and it is no longer available for use.
- In Review: The template is currently being checked by WhatsApp’s automated and/or manual review systems.
All of these statuses originate from WhatsApp. GoHighLevel only reflects the latest information WhatsApp returns through the API.
How WhatsApp Reviews Templates You Create in GoHighLevel
When you submit a template from your GoHighLevel account, it enters a review flow controlled by WhatsApp, not by the CRM provider. The review may be:
- 100% automated
- A mix of automated and manual review
- Manual only, depending on risk level and content
During this time, the template will show as Pending or In Review in GoHighLevel until WhatsApp returns a final decision of Approved or Rejected.
Key Review Factors WhatsApp Considers
Although the exact review logic is internal to WhatsApp, templates you submit through GoHighLevel are generally evaluated on:
- Compliance with WhatsApp Business Policy
- Compliance with WhatsApp Commerce Policy
- Clarity and accuracy of content
- Use of allowed languages and formats
If the template passes these checks, it will be approved and show as Approved inside GoHighLevel.
Why WhatsApp Templates Are Rejected in GoHighLevel
When a template appears as Rejected in GoHighLevel, it means WhatsApp’s review systems have blocked it. There are three main reasons you may see this status.
1. Violating WhatsApp’s Business or Commerce Policy
If the template goes against WhatsApp’s official policies, it will be rejected. Common policy-related reasons include:
- Content that promotes prohibited products or services
- Messages that could be considered spammy or abusive
- Requests for sensitive personal data in an unsafe way
You should always review the latest WhatsApp Business Policy and Commerce Policy before creating new templates in GoHighLevel.
2. Using a Template Language That Is Not Supported
WhatsApp maintains a list of supported languages for message templates. Templates submitted from GoHighLevel in unsupported languages will be rejected.
If your template is rejected for this reason, choose a supported language and resubmit with the same content translated or adapted accordingly.
3. Poorly Formatted or Unclear Content
Even if your content is policy-compliant and in a supported language, it may still be rejected if it is not clear or properly formatted. Examples include:
- Ambiguous wording that confuses the recipient
- Incorrect use of placeholders or variables
- Missing required information that makes the message incomplete
Templates created in GoHighLevel should be written in simple, direct language that clearly explains the purpose of the message.
How to Fix Rejected WhatsApp Templates in GoHighLevel
When a template is rejected, you should not keep resubmitting the exact same text. Instead, use a structured approach to identify the cause and correct it.
Step-by-Step Process to Adjust a Rejected Template
- Check the rejection reason: Look for any hints in the message or policy section shown by WhatsApp through GoHighLevel.
- Compare against policies: Review the WhatsApp Business Policy and Commerce Policy to identify what your content might violate.
- Rewrite the content: Remove any potentially non-compliant elements and improve clarity and formatting.
- Verify language support: Confirm that the language you selected is officially supported by WhatsApp.
- Resubmit through GoHighLevel: Submit the updated template and wait for the new review status.
Following these steps increases your chances of receiving faster approvals for the templates you manage through GoHighLevel.
Best Practices for WhatsApp Templates in GoHighLevel
Using best practices will not only reduce rejections but also improve message performance for your campaigns.
Write Clear, Purpose-Driven Content
Every template you create in GoHighLevel should have a single, obvious purpose, such as:
- Appointment reminders
- Order updates
- Support follow-ups
- Policy or terms notifications
State the purpose early in the template so the recipient quickly understands why they are receiving the message.
Stay Fully Compliant with WhatsApp Policies
Before designing workflows in GoHighLevel that send automated WhatsApp messages, make sure each template complies with:
- The latest WhatsApp Business Policy
- The latest WhatsApp Commerce Policy
Non-compliant templates may be rejected, disabled, or trigger additional review, which slows down communication and may impact your messaging reputation.
Use Supported Languages Only
Always verify that the language you choose inside GoHighLevel is on WhatsApp’s list of supported languages. If you operate in multiple regions, consider creating a separate approved template for each relevant language.
Format Templates Cleanly
Clean formatting makes it easier for both reviewers and end users to understand your messages. When creating templates in GoHighLevel:
- Use short sentences and short paragraphs
- Avoid excessive punctuation or special characters
- Use placeholders consistently and clearly
This reduces confusion during the WhatsApp review process.
How GoHighLevel Displays and Updates Template Statuses
Because GoHighLevel relies on WhatsApp’s API, it cannot override or manually change template statuses. Instead, it:
- Submits the template to WhatsApp for review
- Receives the response from WhatsApp once a decision is made
- Displays the current status (Approved, Rejected, Pending, Disabled, In Review)
If a template is changed or disabled by WhatsApp later, GoHighLevel will reflect that updated status based on the latest data returned from the API.
Additional Resources for Optimizing GoHighLevel WhatsApp Messaging
To go deeper into strategy and implementation beyond this how-to, consider working with experienced consultants or reviewing extended documentation.
- For broader CRM and marketing automation strategies with GoHighLevel, you can visit Consultevo for consulting and implementation resources.
- To see the original documentation about WhatsApp template statuses and best practices referenced in this article, review the official help page at GoHighLevel WhatsApp Template Statuses and Best Practice.
By understanding how WhatsApp evaluates templates and how those decisions appear inside GoHighLevel, you can create clearer, compliant, and more effective message templates that pass review quickly and support your overall communication strategy.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
“`