Fixing the High-Quality User Experience SMS Error in GoHighLevel

If you manage client communication in platforms like ClickUp and GoHighLevel, you may encounter the Twilio error: “The message was not delivered due to high-quality user experience.” This guide explains what this error means in GoHighLevel, why it happens, and exactly how to fix it so your SMS messages send successfully and stay compliant.

What This GoHighLevel SMS Error Means

When you see the message “The message was not delivered due to high-quality user experience” inside your GoHighLevel account, it is coming from Twilio, the underlying SMS carrier GoHighLevel uses.

This error usually indicates that:

• Your message content may not meet carrier guidelines.
• Your sending pattern may look risky or spam-like.
• The carrier is protecting end users from unwanted or low-quality messages.

Even though it appears in GoHighLevel, the root cause is at the carrier level, and the solution requires aligning your SMS strategy with Twilio and mobile carrier requirements.

Main Causes of the Error in GoHighLevel

In GoHighLevel, this Twilio error typically appears under message logs or conversation threads when messages are rejected. Based on the original documentation from Twilio and the GoHighLevel support article at this official source, the most common causes include:

• Lack of clear opt-in or sending to users who did not request messages.
• High complaint rates or recipients replying STOP or reporting spam.
• Content that appears misleading, abusive, or high risk (e.g., certain financial or promotional claims).
• Sending large volumes without proper registration or compliance.
• Using generic, repeated, or low-value content that doesn’t match user expectations.

Understanding these causes will help you adjust your messaging practices in GoHighLevel and reduce delivery issues going forward.

How to Fix the Error Step-by-Step in GoHighLevel

Use the following steps to troubleshoot and resolve the high-quality user experience error when sending SMS from GoHighLevel.

Step 1: Confirm the Error Details in GoHighLevel

1. Log in to your GoHighLevel sub-account where the issue occurred.
2. Navigate to the Conversations or Reporting section where SMS logs are visible.
3. Locate failed messages showing the Twilio error about high-quality user experience.
4. Note the exact message content, recipient numbers, and timestamps.

This information helps you see patterns and determine whether the issue is related to content, volume, or specific recipient lists.

Step 2: Review Your SMS Content in GoHighLevel

Review the text templates or manual messages you are using inside GoHighLevel:

• Ensure you are not sending misleading or exaggerated claims.
• Avoid overly promotional, aggressive, or adult content.
• Check that the message clearly identifies your business or brand.
• Make sure the content aligns with what the user opted in to receive.

Refining content quality is one of the most effective ways to reduce this Twilio error in GoHighLevel.

Step 3: Confirm Recipient Opt-In and List Quality

Carriers focus heavily on user consent. To comply while using GoHighLevel:

• Send only to contacts who have explicitly opted in to receive SMS.
• Avoid purchased or scraped lists, which are more likely to trigger complaints.
• Document how each contact opted in (forms, keywords, checkboxes, etc.).
• Regularly remove numbers that consistently fail or never engage.

Better list quality and clear opt-in processes reduce the chance that Twilio or carriers will block messages originating from your GoHighLevel account.

Step 4: Add Clear Opt-Out Instructions

Twilio and carriers expect messages to include simple opt-out instructions. In GoHighLevel:

1. Open your SMS templates or workflow messages.
2. Add a short opt-out line such as:
   “Reply STOP to unsubscribe.”
3. Check automations in GoHighLevel to be sure STOP, UNSUBSCRIBE, and similar keywords correctly remove users from SMS campaigns.

Clearly displaying opt-out options improves user experience and can reduce the error rate.

Step 5: Review Sending Frequency and Volume in GoHighLevel

Carriers may flag your traffic if you send too many messages too quickly or follow spam-like patterns. Within GoHighLevel:

• Check your workflow automation schedules for SMS steps that fire too frequently.
• Reduce batch sizes where possible, especially on new or untested lists.
• Space out messages over time rather than sending multiple texts at once.

Moderate, predictable sending patterns typically lead to better SMS deliverability from GoHighLevel via Twilio.

Step 6: Verify Compliance and Registration Requirements

Depending on your region and use case, you may need additional registration or compliance steps:

• Confirm that your Twilio numbers used in GoHighLevel are properly registered for A2P 10DLC or similar programs where required.
• Ensure your business information, use case, and sample messages in Twilio match what you are actually sending through GoHighLevel.
• Update any compliance details if your campaigns or message types have changed.

Mismatches between declared and actual use can lead to carrier filtering and delivery errors.

Step 7: Test and Monitor Messages in GoHighLevel

After you make changes to content, opt-in, and workflows in GoHighLevel:

1. Send test messages to a small, confirmed opt-in list (ideally including your own number).
2. Monitor whether messages are delivered or still return the same Twilio error.
3. Track performance over several days or campaign cycles to confirm improvement.

If the error continues after these adjustments, you may need more direct support.

When to Contact Support About GoHighLevel SMS Issues

If you have followed the steps above and still encounter frequent “high-quality user experience” SMS errors in GoHighLevel, consider:

• Contacting GoHighLevel support with specific message examples and error logs.
• Providing timestamps, destination numbers (redacted as needed), and message content.
• Reviewing Twilio’s detailed guidance via the link in the original GoHighLevel help article.

The original documentation for this error, referenced by the GoHighLevel team, is available at Twilio and linked from the official support page you opened.

Best Practices to Prevent Future GoHighLevel SMS Errors

To minimize future delivery problems in GoHighLevel, apply these ongoing best practices:

• Always use explicit consent and double opt-in where possible.
• Keep messages relevant, clear, and aligned with what users requested.
• Include your brand name and opt-out instructions in all recurring SMS.
• Segment your lists so users only receive messages they care about.
• Monitor KPIs such as delivery rate, reply rate, and complaint indicators.

By designing campaigns around user experience and consent, your GoHighLevel SMS performance will improve and you will see fewer carrier-level blocks.

Get Additional Help Beyond GoHighLevel Documentation

If you need broader strategy help with deliverability, funnels, or CRM workflows around GoHighLevel, you can find consulting and implementation resources at Consultevo. Combine strong technical setup with compliant messaging and you will reduce or eliminate the “high-quality user experience” error while keeping your SMS channel reliable.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`