GoHighLevel A2P Opt-In Guide

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GoHighLevel A2P Opt-In Form Compliance Guide

To align your SMS and MMS marketing with carrier and regulatory standards, you must configure compliant opt-in flows and website policies. While many teams plan campaigns in tools like ClickUp, all final messaging and consent collection for GoHighLevel must strictly follow A2P 10DLC guidelines. This how-to article walks you through building an approved opt-in form, plus the required privacy policy and terms content.

Understanding GoHighLevel A2P Opt-In Requirements

Carriers require that every A2P messaging campaign in GoHighLevel has a clear, verifiable opt-in. That means your form and website content must show:

  • Exactly what subscribers are signing up for
  • How often you plan to send messages
  • What kinds of messages you will send (for example, marketing, alerts, reminders)
  • Standard “HELP” and “STOP” keyword instructions
  • Links to your privacy policy and terms & conditions

These elements are evaluated when your A2P campaign is reviewed, so incomplete or vague information can lead to rejection or messaging disruption.

How to Build a Compliant GoHighLevel Opt-In Form

Use the steps below to set up an A2P-compliant opt-in form for your GoHighLevel messaging campaign.

Step 1: Collect required subscriber information

Your form should capture the minimum data carriers expect for SMS and MMS marketing consent:

  • First and last name (optional but recommended)
  • Mobile phone number (required)
  • Optional fields such as email or location, if truly needed

Only request data that is relevant to your use case so your GoHighLevel campaign clearly demonstrates data minimization and purpose-based collection.

Step 2: Add clear opt-in consent language

Directly under the phone number field, include a short, explicit consent statement. It should clarify that by submitting the form, the user agrees to receive messages from your brand.

Recommended language example:

  • “By submitting this form, you agree to receive recurring SMS and MMS messages from [Brand Name] at the phone number provided. Message and data rates may apply.”

Make sure this text is visible without scrolling and is not hidden behind a link or checkbox. This makes the consent obvious to reviewers and subscribers, and helps your GoHighLevel campaign meet A2P expectations.

Step 3: Describe message purpose and frequency

Your form must describe both what you will send and how often. Include a short disclosure such as:

  • “You will receive marketing promotions, special offers, and updates.”
  • “Message frequency varies” or a specific range, like “Up to 4 messages per month.”

This detail helps carriers confirm that the real-world use of your GoHighLevel number matches what subscribers are told at opt-in.

Step 4: Include STOP and HELP instructions

Carriers require simple instructions so subscribers can manage their participation at any time. Add a line under your consent statement with clear keywords:

  • “Text STOP to cancel.”
  • “Text HELP for help.”

These commands must be supported by your GoHighLevel workflow, so verify that your messaging settings and automations correctly process STOP and HELP replies.

Step 5: Link your privacy policy and terms pages

At the bottom of the opt-in form, add links to your legal pages. Common phrasing includes:

Replace the # placeholders with your actual URLs. These links show carriers that your GoHighLevel messaging program is backed by clear policies that explain how user data and messaging are handled.

GoHighLevel Privacy Policy Requirements for A2P

Your privacy policy must cover how you collect, use, and protect personal information gathered through your A2P forms and GoHighLevel campaigns.

Essential privacy policy sections for GoHighLevel SMS

Review and update your privacy policy to include at least the following items:

  • Data collected: Specify that you collect phone numbers, and any other fields on the form.
  • Purpose of use: Clarify that numbers are used to send SMS and MMS messages related to your products, services, updates, or alerts.
  • Third-party sharing: Disclose if data is shared with providers that enable messaging, such as your CRM or messaging platform.
  • Data protection: Summarize the technical or organizational safeguards you use to protect subscriber data.
  • Opt-out process: Reference that users can text STOP to opt out at any time, and that you will honor these requests promptly.

The privacy policy does not need to name GoHighLevel specifically, but it must be consistent with how you actually use the platform and your A2P phone numbers.

GoHighLevel Terms and Conditions for Messaging Programs

Your terms and conditions page should define the rules for participating in your messaging program and outline subscriber responsibilities.

Key topics to define in your terms

To keep your GoHighLevel SMS and MMS program compliant, ensure your terms cover:

  • Program description: A clear overview of what the messaging program provides (for example, marketing offers, alerts, reminders).
  • Eligibility: A statement that users must be the account holder or authorized user of the mobile number submitted.
  • Message frequency: A restatement of the typical message volume or statement that frequency may vary.
  • Carrier disclaimer: A note that carriers are not liable for delayed or undelivered messages.
  • Cost notice: Disclosure that message and data rates may apply.
  • Opt-out process: Instructions on texting STOP to cancel and the effect of opting out.
  • Support instructions: Information on how to get help, including texting HELP or contacting your support channel.

Align the language between your terms page, your privacy policy, and the text visible on your GoHighLevel opt-in forms so reviewers see a consistent and transparent experience.

Aligning GoHighLevel Campaigns With Your Policies

Once your website forms and policy pages are in place, ensure the actual behavior of your campaign in GoHighLevel follows what is promised.

Match campaign content to opt-in promises

Audit your workflows and message templates to confirm:

  • You only send the categories of messages you listed at opt-in.
  • You do not exceed the approximate message frequency you disclosed.
  • Marketing content is only sent to contacts who explicitly opted in.

If you change your program purpose or frequency later, update both your form disclosures and your legal pages, then adjust your GoHighLevel campaign accordingly.

Support STOP and HELP keywords correctly

Configure your messaging settings so that:

  • STOP replies instantly remove or pause the subscriber from your messaging lists.
  • HELP replies trigger an automated message with brief assistance information and a support contact or link.

This behavior should mirror the instructions displayed on your opt-in form and in your policies, ensuring consistent compliance for your GoHighLevel numbers.

Resources for Improving Your GoHighLevel Compliance Setup

For advanced funnel strategy, A2P configuration, and CRM optimization that stays aligned with current policies and carrier requirements, you can explore expert resources and services from Consultevo. For the official guidance on A2P opt-in form, privacy policy, and terms and conditions requirements used in this tutorial, review the original documentation at GoHighLevel A2P guidelines.

By following these steps and aligning your website content with your live messaging behavior, you create a compliant, transparent, and carrier-ready A2P program inside GoHighLevel that protects both your brand and your subscribers.

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