How to Create a Meta Click to Direct CTX Ad in GoHighLevel

Setting up a Meta Click to Direct CTX engagement ad inside GoHighLevel is straightforward once you follow the correct sequence of steps. Even if you use tools like ClickUp or other project managers to track work, building and launching the ad itself should be done carefully inside GoHighLevel to ensure proper tracking and optimization.

This guide walks through every stage of creating a Click to Direct CTX campaign from the Ads Manager area so you can quickly launch engagement ads without leaving your GoHighLevel account.

Prerequisites for GoHighLevel CTX Ad Creation

Before you build a Meta Click to Direct CTX ad, confirm that the essential integrations and permissions are in place inside GoHighLevel.

• A connected Facebook account with permission to manage ads.
• An active Facebook page you want to promote.
• Ad account access with billing already configured.
• Admin or sufficient permissions inside GoHighLevel to use the Ads Manager feature.

Once these items are ready, you can move into the Ads Manager and start setting up the campaign.

Accessing Meta Ads from GoHighLevel

To begin working with Meta campaigns, open the Ads Manager area within your GoHighLevel sub-account where you plan to manage your client ads.

1. Log in to your GoHighLevel account.
2. Choose the appropriate sub-account from the left sidebar.
3. Navigate to Marketing > Ads Manager.
4. Confirm your Facebook and ad account connection at the top of the page.

If the account is not connected, follow the prompts to integrate Facebook with GoHighLevel before continuing.

Selecting the Meta Click to Direct CTX Objective in GoHighLevel

The next step is to start a new campaign and choose the correct objective designed for click-to-message style engagement ads.

1. Click the Create Campaign button in Ads Manager.
2. From the objective list, select Engagement.
3. Within engagement options, choose the Click to Direct CTX type if it is available for your account.
4. Assign a clear and descriptive Campaign Name so you can identify it later in GoHighLevel reports.

Choosing the correct objective ensures Meta optimizes delivery for users likely to interact with your CTX entry point.

Configuring Campaign Settings in GoHighLevel

Once the objective is chosen, configure the campaign-level settings so Meta can properly allocate budget and handle delivery.

1. Special Ad Categories: If your ad falls into categories such as credit, employment, housing, or politics, mark the appropriate selection as required by Meta.
2. Campaign Budget: Choose whether you want a daily or lifetime budget. Enter a budget value that aligns with your testing plan.
3. Bid Strategy (if available): Select the recommended or preferred bidding approach to control costs.

Review these options carefully because they impact how the ad will spend and for whom it will be shown.

Ad Set Targeting Inside GoHighLevel

After configuring the main campaign details, you will move to the ad set stage inside GoHighLevel and define the audience, placements, and schedule.

Defining the Audience in GoHighLevel

Use the ad set audience controls to select who should see your Click to Direct CTX engagement ad.

1. Location: Choose the countries, regions, or cities you want to target.
2. Age and Gender: Set age ranges and demographic filters as permitted by Meta policy.
3. Detailed Targeting: Add or refine interests and behaviors to reach your ideal audience profile.
4. Custom or Lookalike Audiences: If you have them connected, you can also select these from within GoHighLevel.

Placements and Schedule in GoHighLevel

Next, configure where and when your ad should appear.

1. Placements: Choose between Advantage+ (automatic) placements or manual placements. If manual, select feeds, stories, reels, or other surfaces compatible with CTX ads.
2. Start and End Date: Set when the campaign should begin and, if desired, when it should stop.
3. Optimization & Delivery: Confirm that optimization is aligned with engagement or clicks, depending on the available settings.

When the ad set details are complete, you are ready to build the actual creative.

Creating the CTX Ad Creative in GoHighLevel

The last major stage is to design the ad creative, define the destination, and link your direct CTX experience.

Selecting the Facebook Page in GoHighLevel

At the ad level, you must choose which page will represent the Click to Direct CTX engagement ad.

1. In the ad creation screen, locate the Identity section.
2. Select the correct Facebook Page from the dropdown list.

Confirm that the selected page matches the brand you intend to promote.

Choosing the Ad Format in GoHighLevel

Within the creative builder, select how the ad will visually appear.

• Single Image or Video – one main creative asset.
• Carousel – multiple cards, each with its own image or video.

Pick the format that best represents your offer and is supported for Click to Direct CTX campaigns.

Adding Media and Primary Text

Upload or select media and copy that will appear in your CTX ad.

1. Click Add Media to upload images or videos from your device or existing library.
2. Enter a compelling Primary Text that explains the value of engaging with your page.
3. Add a concise Headline and optional Description if available.
4. Choose an appropriate Call to Action button such as Send Message or another compatible engagement action.

Preview the ad on different placements to confirm that the text and visuals display correctly.

Configuring the Click to Direct CTX Destination

For Click to Direct CTX campaigns, the key is routing users to the correct messaging or engagement experience.

1. In the destination section, ensure that the objective is set to drive people into a direct interaction rather than a website visit.
2. Verify any connected inbox or messaging settings required for the CTX flow.
3. Confirm that tracking parameters or event settings carry over correctly from GoHighLevel to Meta.

This ensures that clicks from the ad open the right interaction channel for your audience.

Reviewing and Publishing the GoHighLevel CTX Campaign

Before publishing, check your entire configuration to avoid disapprovals and wasted spend.

1. Review Campaign settings including objective, budget, and special ad category options.
2. Confirm Ad Set audience, placements, and schedule.
3. Inspect the Ad creative preview on desktop and mobile placements.
4. Ensure all text complies with Meta ad policies and that the Facebook page is correctly selected.

When everything looks correct, click the Publish button within GoHighLevel. The campaign will be sent to Meta for review. After approval, performance data will flow back into the Ads Manager dashboard inside your account.

Monitoring and Optimizing CTX Ads in GoHighLevel

Once your Click to Direct CTX campaign is active, you can use GoHighLevel reporting tools to monitor results and make changes.

• Track impressions, clicks, and engagement in Ads Manager.
• Pause or adjust ad sets that underperform.
• Test new creatives and copy variations while keeping the same objective.
• Scale winning campaigns by increasing budgets gradually.

Consistent optimization helps you get better engagement and more effective direct conversations from your Meta campaigns.

Additional Resources for GoHighLevel Users

For a full reference, you can review the official documentation for creating Meta Click to Direct CTX engagement ads here: Meta Click to Direct CTX Guide.

If you need strategic help with advertising setups, funnels, or CRM automation around your GoHighLevel account, you can also consult with specialists at Consultevo for additional guidance.

By following the steps above, you can confidently create, launch, and manage Meta Click to Direct CTX engagement ads from within GoHighLevel while keeping all your performance data centralized.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`