How to Use GoHighLevel Contact Engagement Score
If you are moving from ClickUp or any other CRM into GoHighLevel, understanding the contact engagement score is essential for tracking how active and responsive your audience is. This guide explains how engagement scoring works, how to read it, and how to use it to qualify leads and optimize your campaigns.
What Is the GoHighLevel Contact Engagement Score?
The contact engagement score in GoHighLevel is an automatic rating that shows how consistently a contact opens, clicks, and interacts with your emails and messages over time. It helps you quickly identify:
- Highly engaged contacts who open and click often
- Moderately engaged contacts who interact sometimes
- Unengaged contacts who rarely or never interact
This score updates as new activities are recorded, giving you a live snapshot of contact behavior.
Where to Find the GoHighLevel Engagement Score
You can see the engagement score directly inside each contact record. To find it:
- Log in to your GoHighLevel account.
- Navigate to Contacts in the left sidebar.
- Search for and open a specific contact.
- Look for the engagement-related section that summarizes recent activity and status.
The interface displays key engagement indicators such as opens, clicks, and interaction history so you can quickly assess the contact’s level of interest.
How GoHighLevel Calculates Engagement Over Time
GoHighLevel tracks contact behavior and assigns engagement levels based on consistent interaction. The system evaluates:
- Email opens and click-throughs
- Message interactions and replies
- Ongoing patterns of activity across campaigns
As more data is collected, the score becomes a reliable indicator of how each contact responds to your marketing.
Typical Engagement Patterns in GoHighLevel
While exact scoring formulas are handled by GoHighLevel in the background, you will generally see these types of patterns:
- Recently Active: contacts who have opened or clicked in recent campaigns.
- Inconsistently Active: contacts who engage occasionally but not regularly.
- Inactive or Unengaged: contacts who have stopped opening or clicking for a longer period.
These patterns help you decide which contacts to prioritize for follow-up or re-engagement workflows.
How to Use GoHighLevel Engagement Scores in Your Workflow
Once you understand the contact engagement score, you can start using it to drive decisions in your marketing and sales processes.
Segment Contacts by GoHighLevel Engagement
Use the engagement data to build specific segments. For example, you can create:
- A segment of highly engaged contacts for new product launches
- A segment of semi-engaged contacts for value-based nurture campaigns
- A segment of unengaged contacts for win-back or reactivation campaigns
Segmentation ensures that each group receives messages tailored to its level of interest.
Prioritize Leads Using GoHighLevel Scores
Sales teams can use the engagement score as a quick lead qualification indicator. To put this into practice:
- Sort or filter contacts by engagement activity.
- Call or message the most engaged leads first, while they are warm.
- Assign follow-up tasks to team members based on the score level.
- Schedule check-ins for less engaged contacts after they receive new campaigns.
This approach aligns your sales effort with the contacts who are most likely to convert.
Optimize Campaigns with GoHighLevel Engagement Data
The contact engagement score can guide ongoing campaign optimization. Use it to:
- Identify which campaigns generate the highest engagement increases.
- Spot declining engagement segments that need new messaging or offers.
- Test subject lines and content types that consistently produce better scores.
By checking engagement before and after campaigns, you can see which strategies truly move the needle.
Step-by-Step: Monitoring GoHighLevel Engagement
To make engagement scoring part of your routine, follow this simple process:
- Review contact profiles weekly: Open a sample of contacts and review their recent engagement activity.
- Check list-wide trends: Look for shifts in overall opens, clicks, and reply rates.
- Adjust segments: Move contacts between high, medium, and low engagement segments as their behavior changes.
- Trigger automation: Use workflows or campaigns that respond to engagement changes (for example, re-engagement sequences for inactive contacts).
- Measure outcomes: Track how these actions impact conversion rates and revenue.
Making this a recurring habit keeps your database clean and your messaging relevant.
Best Practices for Improving GoHighLevel Engagement Scores
To raise engagement scores over time, focus on relevance, timing, and consistency.
Send Highly Relevant Content
Use what you know about each contact to send targeted messages:
- Match content to past behavior and interests.
- Align offers with the contact’s current stage in your funnel.
- Avoid generic email blasts whenever possible.
The more relevant your campaigns, the more your GoHighLevel contact engagement scores will rise.
Maintain a Healthy Sending Strategy
Good sending habits support better engagement:
- Avoid over-sending to unengaged contacts.
- Use clear subject lines and strong calls to action.
- Regularly remove invalid or bouncing addresses.
This protects your deliverability and makes it easier for active contacts to see your messages.
Use Automation in GoHighLevel to React to Behavior
Automation lets you respond instantly to changes in engagement. You can:
- Start a nurture sequence after a new contact opens or clicks.
- Launch a re-engagement campaign after a period of inactivity.
- Notify your sales team when a previously dormant contact becomes active again.
Automated reactions help maintain and improve the engagement score for each contact without adding manual work.
Supporting Resources for GoHighLevel Users
For additional strategic guidance on CRM workflows, automation, and optimization, you can explore consulting resources such as Consultevo, which focuses on system design and performance improvement.
To see the original documentation describing the contact engagement score mechanics, refer to the official GoHighLevel help center article here: GoHighLevel Contact Engagement Score.
Conclusion: Make GoHighLevel Engagement Central to Your Strategy
The contact engagement score in GoHighLevel is a practical indicator of how interested your audience is in your marketing. By learning where to find the score, how it is shaped by contact behavior, and how to use it in segmentation and automation, you can:
- Focus effort on high-value leads
- Recover relationships with inactive contacts
- Continuously refine your campaigns based on real interaction data
Build a regular review process around engagement, and your GoHighLevel account will become a powerful engine for consistent, measurable growth.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
“`