How to Trigger Facebook Comment Workflows in GoHighLevel

If you use ClickUp for project management and want to automate marketing tasks, connecting Facebook comments with GoHighLevel workflows is a powerful move. This guide walks you through creating a workflow that triggers whenever someone comments on a specific Facebook post so you can respond automatically, tag contacts, and keep your pipeline organized.

What You Need Before Setting Up GoHighLevel Facebook Comment Triggers

Before building the workflow, make sure the following items are ready inside your GoHighLevel account and your connected Facebook assets:

• A GoHighLevel account with access to Workflows.
• Facebook Page connected to GoHighLevel via the integrations section.
• Permission to manage comments on the chosen Facebook Page.
• An existing Facebook post you want to track for comments.
• Basic understanding of GoHighLevel workflows (triggers, actions, filters).

If your Facebook integration is not connected, complete that first in your settings so GoHighLevel can read and react to comments on your page posts.

How the GoHighLevel Facebook Comment Trigger Works

The Facebook Comment on a Post trigger listens for new comments on a specific post and then starts a workflow in GoHighLevel. This can be used for lead capture, engagement, and automated follow-up.

Once configured, every time a user comments on the selected post, GoHighLevel can:

• Create or update a contact.
• Send an automatic reply (via email, SMS, or other channels in the system).
• Apply tags, add to opportunities, or move the contact between pipeline stages.
• Start nurturing sequences using other workflow actions.

Step-by-Step: Create a Facebook Comment Trigger in GoHighLevel

Follow these steps inside your GoHighLevel account to configure the workflow trigger based on Facebook comments.

Step 1: Open the Workflows Area in GoHighLevel

1. Log into your GoHighLevel account.
2. From the left-hand navigation menu, go to Automation or Workflows (depending on your interface version).
3. Click + Create Workflow or open an existing workflow where you want to add the Facebook comment trigger.

Step 2: Add the Facebook Comment on a Post Trigger

1. In the workflow builder, click on Add New Trigger.
2. From the trigger list, search for and select Facebook Comment on a Post.
3. This trigger tells GoHighLevel to start the workflow when a new comment is posted on the specific Facebook post that you will select.

Step 3: Choose the Facebook Page and Post

Once the trigger type is selected, you need to choose exactly which Facebook post to monitor.

1. In the trigger settings, look for the Page dropdown.
2. Select the connected Facebook Page you want to use. If the page does not appear, verify your Facebook integration is active and permissions are granted.
3. After selecting the Page, use the Post dropdown or search field to choose the specific post.
4. Confirm the correct post is selected, especially if you have multiple similar posts on your page.

GoHighLevel will only trigger the workflow for comments made on this exact post, not on other posts from the same page.

Step 4: Configure Additional Trigger Conditions (If Available)

Depending on your account and interface version, you may see extra options to refine how the trigger behaves. Typical refinements can include:

• Filtering by type of comment (e.g., parent comments only vs. replies).
• Specifying whether to trigger on comments from page admins or only from visitors.

Use these options to avoid firing the workflow when your own team replies under the post, if that suits your process.

Step 5: Save the Trigger and Build Your Workflow Actions

After setting the Facebook comment trigger, you define what happens next in GoHighLevel.

1. Click Save Trigger to confirm your settings.
2. Add workflow actions such as:

• Create/Update Contact – Ensure the commenter becomes a contact record.
• Add Tag – Tag the contact as interested in a specific campaign or offer.
• Send SMS or Send Email – Deliver an immediate follow-up message if you have their contact information.
• Add to Pipeline – Place the contact into a sales pipeline stage for tracking.
• Internal Notification – Alert your team that a new Facebook comment has arrived.

Design your workflow so that GoHighLevel handles as much of the repetitive engagement and follow-up as possible while still fitting your brand voice and compliance needs.

Best Practices for Using GoHighLevel Facebook Comment Triggers

To make the most of this feature in GoHighLevel, keep these practical tips in mind:

• Choose the right post: Use this trigger on high-intent posts such as lead magnets, webinar invites, or special offers.
• Keep replies compliant: Ensure automated SMS and emails follow local regulations and platform policies.
• Use clear call-to-actions: Encourage commenters to provide their email or phone via direct message or form.
• Tag and segment contacts: Add tags in GoHighLevel so you can segment these leads for targeted campaigns.
• Test with a sample comment: Comment on the post yourself using a non-admin profile to confirm the workflow runs correctly.

Troubleshooting GoHighLevel Facebook Comment Triggers

If your workflow is not triggering when someone comments on the post, run through these checks:

• Confirm the correct Facebook Page and Post are selected in the trigger.
• Verify that the Facebook Page integration in GoHighLevel is active and not expired.
• Ensure the commenter is not filtered out by additional conditions in the trigger.
• Check that the workflow status is set to Published or Active, not in draft mode.
• Review the workflow history or logs to see whether an event was received from Facebook.

If problems continue, refer to the official documentation at this GoHighLevel Facebook Comment trigger guide for the latest interface screenshots and limitations.

Scaling Your Automation Beyond a Single Facebook Post in GoHighLevel

Once you are comfortable with one Facebook comment workflow in GoHighLevel, you can expand your automation by:

• Creating multiple workflows for different posts or campaigns.
• Combining the Facebook comment trigger with other triggers such as form submissions, inbound calls, or pipeline stage changes.
• Routing comments into different pipelines based on tags or keywords (where supported).
• Using conditional logic so different types of commenters receive personalized follow-up sequences.

This approach lets GoHighLevel serve as the backbone for omnichannel engagement whenever your Facebook audience interacts with your content.

Where to Get More Help with GoHighLevel Automation

If you want strategic help designing lead capture workflows, you can work with specialists familiar with GoHighLevel implementation. For consulting on funnel design, automation mapping, and CRM structure, visit Consultevo for expert services.

For additional technical reference on the Facebook Comment on a Post trigger and other available workflow triggers, always review the most recent documentation provided inside your account and on the official GoHighLevel help center.

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