How to Auto Optimise Images for Social Scheduling in GoHighLevel

If you are moving your workflow from ClickUp or another project tool into the social planner, learning how images behave in GoHighLevel is essential. This guide walks you step by step through the image auto-optimisation options so your scheduled posts look clean, consistent, and ready for every major social platform.

The instructions below are based on the official GoHighLevel documentation for social planner image handling and explain exactly how to control cropping, centering, and display across different networks.

Understanding Image Auto-Optimisation in GoHighLevel

When you upload an image to a social post inside GoHighLevel, the platform automatically prepares that image for use on different social channels. Each network has its own recommended dimensions, but GoHighLevel helps by:

• Maintaining the correct aspect ratio for supported platforms
• Automatically cropping when necessary
• Centering images based on your selection
• Applying those settings consistently to all connected accounts

The goal is to reduce the manual editing you need to do for each post, while still giving you control over how the final image appears.

Accessing the Social Planner in GoHighLevel

To start using the auto-optimisation options, you first need to open the social planner inside your GoHighLevel account.

1. Log in to your GoHighLevel dashboard.

2. From the left-hand menu, navigate to the Marketing section.

3. Click on Social Planner to open the scheduling interface.

4. Select the workspace or location where you want to create or edit posts.

Once inside the planner, you can create a new post or edit an existing draft to configure the image auto-optimisation behavior.

Creating a New Social Post in GoHighLevel

Follow these steps to add an image and prepare it for automatic optimisation:

1. Click the Create New Post or similar button in the social planner calendar view.

2. Choose the social platforms where you want to publish (for example, Facebook, Instagram, LinkedIn, or others supported in GoHighLevel).

3. Enter your post text, links, and hashtags as needed.

4. Click the image upload area to add a new image from your computer or media library.

After you add an image, additional options for image positioning and cropping will become available inside the post editor.

How GoHighLevel Handles Image Cropping

Different platforms display images with different aspect ratios, which means some automatic cropping is often required. GoHighLevel helps you manage this by providing clear cropping controls that impact how each post appears.

Key behaviors include:

• Automatic scaling: The image is scaled to fit the required dimensions while preserving quality as much as possible.
• Platform-specific framing: Certain social networks prefer horizontal images, while others allow square or vertical formats. GoHighLevel adjusts images to fit those standards.
• Safe area control: By adjusting centering options, you can make sure the most important part of the image remains visible after cropping.

These options are designed to work even if you schedule the same post to multiple networks at once.

Using the Image Centre Options in GoHighLevel

The most important tool for controlling auto-optimisation in GoHighLevel is the image centre selection. This tells the system which part of the picture should remain visible after cropping.

Selecting the Focus Area in GoHighLevel

1. After uploading your image in the social planner, look for the image preview inside the editor.

2. Click on the image to open the cropping or centering controls (typically displayed as a grid or overlay).

3. Drag the focus area or use the on-screen selector to choose the part of the image that must remain visible.

4. Confirm your selection so GoHighLevel can apply it when rendering previews for each network.

By adjusting this centre point, you can avoid cutting off important text, faces, or product details in your visuals.

Previewing Platform-Specific Crops in GoHighLevel

Once you define the centre, review how each platform will display the image:

• Check individual previews for each connected social channel.
• Look for any important content outside the visible frame.
• Adjust the centre point again if something crucial is missing.

Repeat this process until the preview looks correct for all platforms where you plan to publish.

Best Practices for Social Images in GoHighLevel

To get the most from the built-in optimisation tools, follow these recommendations when preparing graphics for GoHighLevel:

• Use high-resolution source files: Start with large, clear images so that cropping and scaling do not cause unwanted blur.
• Keep vital content in the middle: Place logos, text, and faces around the central area to reduce the impact of automatic cropping.
• Avoid heavy text at the edges: Edge content is the most likely to be trimmed when resized for different networks.
• Test with a sample post: Before scheduling a full campaign, create a test post in GoHighLevel to see how your designs behave.

Applying these best practices makes it easier for the automatic optimisation engine to produce good results across every platform.

Troubleshooting Image Issues in GoHighLevel

If your post preview does not look correct after using the image centre controls, try the steps below.

Image Appears Blurry or Pixelated

• Upload a higher resolution version of the file.

• Avoid screenshots whenever possible and export directly from your design tool.

• Confirm that the original file is not already compressed too heavily.

Important Content Is Cropped Out

• Re-open the image in the GoHighLevel post editor.

• Move the centre point closer to the key area (text, person, or product).

• Consider redesigning the image so the crucial content is more central.

Different Platforms Show Different Results

• Review each platform preview separately inside the social planner.

• Uncheck platforms where the image cannot be displayed as intended.

• Duplicate the post and create a platform-specific version if necessary.

Why Use GoHighLevel for Social Image Management

Centralising image handling in GoHighLevel saves time and keeps your brand consistent across channels. Instead of manually cropping and resizing files for each social network, you can rely on a single workflow that:

• Uses one upload for multiple platforms
• Gives you a clear, visual preview before publishing
• Reduces the chance of broken layouts or awkward crops
• Fits into an end-to-end marketing and CRM environment

For agencies and marketing teams managing many accounts, these automation features become especially valuable.

Official GoHighLevel Image Optimisation Reference

This how-to article is based on the original product guidance. For the official reference and any future updates to the feature, see the documentation directly from the platform here: How to Auto Optimise the Images for Social Scheduling in GoHighLevel.

Next Steps and Additional GoHighLevel Resources

Once you are comfortable with image auto-optimisation, explore more advanced workflows around scheduling, analytics, and automation. A specialist consultancy such as Consultevo can help you design full marketing systems that take advantage of the broader GoHighLevel ecosystem.

By following the steps in this guide and adjusting the image centre correctly, you can ensure your social media posts look sharp and professional on every channel managed through GoHighLevel.

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