How to Connect External Websites to GoHighLevel Affiliate Manager
If you manage multiple platforms such as ClickUp, WordPress, or custom landing pages and also promote offers through GoHighLevel, you may want a single place to track affiliate referrals and payouts. The Affiliate Manager in GoHighLevel supports external websites, allowing you to connect any site where your affiliates send traffic and record conversions in one dashboard.
This guide walks you through how affiliate referrals are tracked, how to use external links, and how to connect any external website to the GoHighLevel Affiliate Manager.
Understanding GoHighLevel Affiliate Tracking
The affiliate system in GoHighLevel is designed to track when a prospect clicks an affiliate link and later triggers a conversion action that counts as a payout. To use it correctly with external pages, it is important to understand sessions and conversion URLs.
How GoHighLevel Affiliate Sessions Work
An affiliate session starts when a prospect clicks an affiliate link generated by GoHighLevel. That click creates a session that is associated with the specific affiliate who shared the link.
Later, when that same prospect finishes a purchase or triggers another conversion event on any connected external website, GoHighLevel checks whether an active session for that visitor exists. If it does, and if the conversion URL matches one of the URLs you defined in your product settings, a commission is created for the correct affiliate.
Conversion URLs in GoHighLevel
A conversion URL is the final page address that a visitor reaches after completing a desired action, such as buying a product or signing up for a membership. Inside the GoHighLevel Affiliate Manager, each affiliate product can have one or more conversion URLs. When a user lands on a conversion URL and has an active affiliate session, the system records a conversion automatically.
Because of this, you can freely send traffic from an affiliate link to any website you control, as long as your conversion URLs are properly configured and the session is still active when the visitor completes the action.
Using External Links With GoHighLevel Affiliate Manager
You are not limited to funnels or pages created inside GoHighLevel. You can direct affiliate clicks to almost any external website, including:
- WordPress landing pages
- Shopify or other e‑commerce product pages
- Custom-built sites and checkout pages
- Third-party membership or course portals
The core requirement is that the final conversion URL is registered inside your affiliate product configuration in GoHighLevel. Once that is in place, affiliate sessions can be tracked and commissions can be attributed, even if the sales page itself is hosted elsewhere.
Step-by-Step: Connect an External Website to GoHighLevel
Follow these steps to correctly connect any external website to the Affiliate Manager inside GoHighLevel.
1. Generate the Affiliate Link in GoHighLevel
- Open your GoHighLevel account and navigate to the Affiliate Manager.
- Create or edit the affiliate product you want to promote.
- Locate the affiliate link format that the system provides for that product.
This link is what your affiliates will share. It creates the tracking session needed for proper attribution.
2. Decide Where the Traffic Should Land
Next, choose the external page you want visitors to see first. This could be:
- A sales page hosted on an external CMS
- A webinar or event registration page
- A long-form sales letter
- A trial or demo registration page
You will later direct the affiliate link to this URL while still preserving the tracking session in GoHighLevel.
3. Configure Conversion URLs in GoHighLevel
- In the same affiliate product inside GoHighLevel, locate the section where you can add conversion URLs.
- Identify the exact URL a user reaches after completing your desired action on the external site. For example:
- Order confirmation or “Thank You” page after checkout
- Subscription confirmation page
- Post-registration confirmation page
- Copy the complete URL from your external website, including protocol (for example,
https://). - Paste that URL into the conversion URLs field for your product.
- Save the product configuration.
Once this is done, GoHighLevel knows which external page should trigger a commission when an active affiliate session exists.
4. Direct Affiliate Traffic to the External Website
In most cases, you give affiliates their standard product link from GoHighLevel and they use it in emails, posts, or ads. When a visitor clicks that link, the system starts the session and can then redirect the visitor to your chosen external page.
Depending on your setup, you may use:
- Direct links from GoHighLevel to the external page
- Intermediate tracking pages or bridge pages
- URL parameters that pass additional data to the external site
The key point is that the click originates from an affiliate link created in GoHighLevel so that the tracking session is registered.
5. Test the External Website Connection
- Copy an affiliate link from GoHighLevel as if you were an affiliate.
- Open a private or incognito browser window.
- Paste and visit the link to start a session.
- Complete the purchase or sign‑up process on your external website until you reach the final confirmation page.
- Confirm that the final page URL exactly matches a conversion URL you configured.
- Return to the Affiliate Manager in GoHighLevel and verify that a test conversion or commission appears for your test visit.
If tracking does not show, review the conversion URLs and any redirects on the external pages to ensure they match what you entered in GoHighLevel.
Supported External Website Setup for GoHighLevel
The Affiliate Manager is flexible enough to support a wide range of setups, from simple static pages to full e‑commerce platforms. In all cases, the same logic applies: the affiliate link originates in GoHighLevel, and the final conversion URL is stored in the product settings.
If you use complex flows with multiple steps or upsells, make a list of each confirmation page that should count as a conversion and add all those URLs as conversion URLs in your product configuration. This ensures that every relevant action taken after a tracked click can generate a commission.
Best Practices When Using GoHighLevel With External Sites
- Keep conversion URLs stable and avoid frequent changes.
- Ensure that your external site uses secure
httpsURLs consistently. - Test every new funnel or checkout variation before giving links to affiliates.
- Document which products and pages are tracked through GoHighLevel so your team understands the setup.
Troubleshooting GoHighLevel External Tracking
If commissions are not appearing as expected, check these common areas:
- URL mismatch: The confirmation page URL has changed or includes extra parameters that do not match the saved conversion URL.
- Session issues: Too much time passes between the initial click and the final action, causing the session to expire.
- Third‑party redirections: Some external payment processors or checkout tools may change the final redirect URL.
When in doubt, run another test flow and confirm step by step where the visitor is sent and whether that matches what is stored in GoHighLevel.
Learn More About GoHighLevel Affiliate Features
To dive deeper into external website support and see the original technical explanation from the platform, you can review the official documentation at this GoHighLevel help article.
If you want professional assistance with designing high-converting affiliate funnels and integrating GoHighLevel with your broader marketing stack, consider working with specialists such as Consultevo, who focus on advanced automation and implementation.
By correctly setting up affiliate links and conversion URLs, you can confidently use GoHighLevel to manage affiliates across any external website while keeping all tracking and payouts inside a single, unified system.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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