How to Create Carousel Ads in GoHighLevel Ad Manager

Creating Facebook and Instagram carousel ads in GoHighLevel is a streamlined process that can be documented and tracked right alongside tools like ClickUp and your CRM. This guide walks you step by step through planning, building, and managing carousel ads directly inside the Ad Manager so your campaigns stay organized and high performing.

Overview of GoHighLevel Carousel Ads

Carousel ads in GoHighLevel allow you to showcase multiple images, headlines, and links within a single ad unit on Facebook and Instagram. Each card can lead users to a different URL or highlight a different product or service, giving you more flexibility than a single-image ad.

Within the Ad Manager, carousel ads are supported for:

• Facebook feed and other Facebook placements that allow carousels
• Instagram feed and compatible Instagram placements

You will work entirely inside the GoHighLevel Ad Manager interface, where each campaign, ad set, and ad can be created and edited without leaving the platform.

Prerequisites for Using GoHighLevel Ad Manager

Before you can create a carousel ad in GoHighLevel, make sure the following prerequisites are satisfied:

• Your Facebook Business Manager and ad account are properly connected to your GoHighLevel account.
• At least one Facebook Page and, if needed, an Instagram account are linked to that ad account.
• You have the necessary permissions to create and edit campaigns and ads in the connected ad account.
• Your billing and ad account status in Facebook are active and not restricted.

Once these are set, you can move into the Ad Manager area to start building carousel campaigns.

Accessing GoHighLevel Ad Manager

To access the Ad Manager section where carousel ads are created:

1. Log into your GoHighLevel account.
2. Navigate to the Sites or Marketing area where your Ad Manager is located (depending on your account layout).
3. Select Ad Manager from the navigation menu.
4. Choose the correct sub-account or workspace where you want to manage ads.

Inside the Ad Manager, you will see tabs or views for Campaigns, Ad Sets, and Ads, similar to the structure you see in the Facebook Ads interface.

Creating a Carousel Campaign in GoHighLevel

If you do not already have a campaign set up, create one before building your carousel ad.

1. From the Campaigns view in GoHighLevel, click Create or New Campaign.
2. Enter a Campaign Name that clearly describes your carousel objective, such as “Q1 Product Carousel Promo”.
3. Select the appropriate Objective compatible with carousel ads (for example, Traffic, Conversions, or another eligible objective).
4. Choose the correct Facebook Ad Account from the dropdown.
5. Save the campaign to move on to ad set configuration.

This campaign will now appear in your GoHighLevel Ad Manager list and can contain one or multiple ad sets and carousel creatives.

Setting Up an Ad Set for GoHighLevel Carousel Ads

With your campaign ready, move to the ad set level where targeting, placements, and budget are configured.

1. Open the campaign in GoHighLevel and navigate to the Ad Sets tab.
2. Click Create Ad Set or New Ad Set.
3. Name your ad set based on the audience or placement strategy.
4. Choose your Conversion Location or Traffic Destination consistent with the campaign objective.
5. Set your Budget (daily or lifetime) and Schedule.
6. Configure your Audience targeting (location, age, gender, interests, and custom or lookalike audiences as allowed by the connection).
7. In the Placements section, ensure that Facebook and/or Instagram placements compatible with carousel ads are selected. You can use Automatic Placements or Manual Placements depending on your strategy.
8. Save the ad set when all fields are complete.

Once the ad set is configured, you are ready to create a carousel ad within that structure.

How to Create a Carousel Ad in GoHighLevel

The carousel ad is built at the ad level inside your chosen campaign and ad set.

1. Go to the Ads tab within your selected campaign and ad set in GoHighLevel.
2. Click Create Ad or New Ad.
3. In the Ad Format section, choose Carousel as the format.
4. Select the Facebook Page and, if available, the Instagram Account to run the ad from.
5. Enter your main Primary Text (the main caption that appears above the carousel cards).
6. Specify your Website URL or main destination if the interface asks for a default link.

After the initial ad details are set, you will configure each carousel card individually.

Configuring Carousel Cards in GoHighLevel

Each card in the carousel can have its own image, headline, description, and destination URL.

1. Within the carousel configuration area, click Add Card or edit the first default card.
2. Upload an Image that meets Facebook and Instagram size guidelines for carousel creatives.
3. Enter a concise Headline for the card (e.g., product name or key benefit).
4. Optionally add a brief Description, if the placement supports it.
5. Set the Destination URL for that card, which can be a product page, service page, or landing page.
6. Repeat these steps for each additional card you want in the carousel.
7. If available, drag and reorder the cards so the most important slide appears first.

Some interfaces also allow you to choose whether to show a card with your profile image and a call-to-action at the end of the carousel. Configure this setting if it is presented in your GoHighLevel Ad Manager view.

Choosing CTAs and Tracking in GoHighLevel

To ensure your carousel performance is easy to measure and optimize:

• Select a Call-To-Action Button (e.g., Shop Now, Learn More, Sign Up) that best matches your goal.
• Confirm any Pixel or conversion tracking configuration available through the GoHighLevel integration, so events like purchases or leads are reported correctly.
• Double-check UTM parameters or tracking tags if you manage analytics in external platforms.

Proper tracking makes it easier to compare results and iterate on future carousel ads.

Editing and Managing Carousel Ads in GoHighLevel

Once your carousel ad is created, you can manage it directly in the Ad Manager interface.

Editing an Existing Carousel Ad

1. In GoHighLevel, navigate to the Ads tab for your campaign.
2. Locate the carousel ad you want to modify.
3. Click the ad name to open the editor.
4. Adjust any of the following as needed:
   • Primary text and main URL
   • Images, headlines, or URLs for individual cards
   • CTA button
5. Save and, if required, republish the ad.

Keep in mind that certain major edits may reset the learning phase of the ad at the Facebook level, so batch your changes when possible.

Monitoring Performance in GoHighLevel

Use the reporting panels inside GoHighLevel Ad Manager to review carousel performance:

• Impressions and reach
• Clicks and CTR
• Cost per result (such as per lead or per purchase)
• Conversions and return on ad spend, if tracking is connected

Compare carousel ads to other formats and test variations like different card order, alternative images, or updated headlines.

Best Practices for Carousel Ads in GoHighLevel

To get better results from your carousel campaigns, apply these practical tips:

• Use consistent, high-quality images that visually relate to each other across cards.
• Tell a story across the sequence, such as step-by-step benefits or stages of a process.
• Highlight your strongest offer or product on the first card.
• Use clear, action-focused headlines and short descriptions.
• Send each card to the most relevant landing page for that product or message.
• Regularly review performance and pause underperforming ads or cards.

As you test and learn, document winning patterns and update your internal SOPs, whether you keep them in GoHighLevel, ClickUp, or another workflow tool.

Additional GoHighLevel Resources

For more detailed or updated platform instructions about carousel ads, you can reference the official documentation here: GoHighLevel Carousel Ads in Ad Manager.

If you want expert help building funnels, ads, and automations around your campaigns, you can also explore services from Consultevo, which focuses on marketing systems and optimization.

By following these steps and best practices, your team can confidently plan, build, and manage carousel campaigns within the GoHighLevel Ad Manager, keeping your Facebook and Instagram advertising organized and scalable.

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