How to Resell Ad Manager in GoHighLevel SaaS
If you manage clients in platforms like ClickUp and want a streamlined way to resell ad services, GoHighLevel makes it easy to package and monetize Ad Manager inside your SaaS plan. This guide walks you step by step through enabling, pricing, and reselling Ad Manager so you can offer done-for-you ads under your own brand.
By following the steps below, you will configure Ad Manager once inside your agency account and then make it available to sub-accounts as a billable add-on. You stay in control of access, pricing, and how your clients see the feature in their GoHighLevel dashboards.
What Is Ad Manager in GoHighLevel?
Ad Manager in GoHighLevel is a white-labeled add-on that lets you resell done-for-you ad services to your SaaS clients. The feature is priced on a per-sub-account basis directly to your agency, and you can then mark it up and resell it as part of your own plans.
Once enabled, Ad Manager appears as an additional service you can toggle for individual sub-accounts. From a client perspective, it looks like an integrated part of your GoHighLevel SaaS solution, while the underlying ad execution is fulfilled through the connected Ad Manager provider.
Requirements to Resell Ad Manager in GoHighLevel
Before turning on Ad Manager for your clients, make sure you meet the basic requirements inside GoHighLevel:
- An active SaaS plan on your agency account.
- Access to the Billing and Agency Settings areas.
- At least one existing or planned sub-account to resell services to.
Once these items are in place, you can configure Ad Manager and decide how to package it within your GoHighLevel pricing tiers.
Step-by-Step: Enable Ad Manager in GoHighLevel
Use the steps below to activate Ad Manager from your agency dashboard in GoHighLevel.
Step 1: Open the GoHighLevel Agency View
- Sign in to your GoHighLevel agency account.
- Make sure you are in the main Agency View, not inside a specific sub-account.
This is required because Ad Manager is configured centrally at the agency level before you can allocate it to individual clients.
Step 2: Navigate to the Ad Manager Settings
- From the left-side navigation, go to Settings (or the equivalent agency configuration menu).
- Locate the section related to Ad Manager or marketplace-style add-ons connected to GoHighLevel.
Here you will see general information about the Ad Manager service, pricing details for your agency, and terms of use.
Step 3: Review Pricing and Terms
Before enabling the feature, review how Ad Manager billing works inside GoHighLevel:
- The service is charged per sub-account that has Ad Manager turned on.
- Each sub-account you enable will incur a recurring fee to your agency.
- You can resell this to clients at any price point you decide.
Confirm that the pricing fits your existing GoHighLevel SaaS tiers and that you understand how the charges will appear on your agency invoice.
Step 4: Enable Ad Manager for Your Agency
- In the Ad Manager section, locate the toggle or button to Activate or Enable the service for your agency.
- Accept any terms or agreements presented by GoHighLevel.
- Confirm that you want to start billing for Ad Manager at the agency level.
Once this is complete, Ad Manager becomes available as a selectable option for any linked sub-account in GoHighLevel.
How to Add Ad Manager to GoHighLevel Sub-Accounts
After enabling Ad Manager globally, you can choose which sub-accounts will receive the feature. This lets you selectively include it in certain GoHighLevel packages while keeping other plans lean.
Step 5: Open a Specific GoHighLevel Sub-Account
- From Agency View, go to your list of sub-accounts.
- Select the specific client sub-account where you want to enable Ad Manager.
This loads that client’s configuration area within GoHighLevel.
Step 6: Toggle Ad Manager for the Sub-Account
- Inside the sub-account settings, look for the Ad Manager or add-ons section.
- Turn on the toggle or checkbox to Enable Ad Manager for this sub-account.
- Confirm any pop-up or prompt noting that your agency will be billed for this activation.
Once enabled, your client will see the Ad Manager feature inside their GoHighLevel dashboard, branded under your SaaS account.
Step 7: Configure Client-Facing Access
To ensure a smooth experience for your client, adjust user permissions inside their GoHighLevel sub-account:
- Create or edit user roles that can view or manage Ad Manager.
- Hide advanced or technical options if you want a simplified interface.
- Align access with your internal workflows so only approved team members manage campaigns.
These configuration steps keep your GoHighLevel environment organized and prevent unauthorized changes to client ad campaigns.
How to Price and Package Ad Manager in GoHighLevel
Because Ad Manager is billed per sub-account, you can build recurring revenue by bundling it into your GoHighLevel plans. Consider these approaches when creating your offers.
Option 1: Include Ad Manager in Premium GoHighLevel Tiers
- Add Ad Manager access to higher-level SaaS plans only.
- Position it as a done-for-you ads or managed campaigns feature.
- Increase your premium tier price to cover Ad Manager costs plus your desired profit margin.
This strategy works well if you already sell layered GoHighLevel packages and want a clear upsell path.
Option 2: Sell Ad Manager as an Add-On to GoHighLevel
- Keep your base GoHighLevel access separate.
- Offer Ad Manager as an optional recurring add-on.
- Charge a flat monthly fee or a percentage over your cost per sub-account.
This keeps your entry-level GoHighLevel pricing attractive while still giving growth-focused clients a powerful upgrade path.
Option 3: Bundle Ad Manager with Service Retainers
- Combine GoHighLevel access, Ad Manager, and agency services (strategy, creative, reporting).
- Package them together as a full marketing operating system for your clients.
- Use long-term contracts to stabilize recurring revenue.
By integrating Ad Manager directly into your service stack, you turn GoHighLevel into a central platform for both software and services.
Best Practices for Managing Ad Manager in GoHighLevel
To get the most from reselling Ad Manager inside GoHighLevel, follow these operational best practices.
Control Where Ad Manager Appears
- Only enable Ad Manager on sub-accounts that have explicitly purchased it.
- Maintain a clear internal list of which GoHighLevel clients are using the feature.
- Audit sub-account settings regularly so you are not paying for unused slots.
Align Reporting With GoHighLevel Dashboards
- Decide how you will show performance reports alongside GoHighLevel CRM data.
- Create standardized reporting templates to reuse across clients.
- Use consistent terminology so clients see Ad Manager as part of your unified GoHighLevel experience.
Educate Clients on What Ad Manager Includes
- Clarify which ad platforms are supported.
- Explain whether your pricing covers ad spend, management only, or both.
- Document SLAs and response times for requests related to Ad Manager.
Clear expectations protect your margins and ensure clients understand the value of your GoHighLevel-based ad offering.
Support and Documentation for GoHighLevel Ad Manager
For the most accurate and updated instructions on Ad Manager, always check the official GoHighLevel documentation. You can review the original how-to guide here: How to Resell Ad Manager with Your SaaS Plan.
If you need strategic help packaging GoHighLevel, Ad Manager, and your service offerings, you can also learn more from Consultevo, a resource for agencies scaling recurring revenue with SaaS models.
Next Steps: Launch Your GoHighLevel Ad Offering
Once you have tested Ad Manager in a few pilot sub-accounts, finalize your pricing, update your GoHighLevel SaaS plans, and add the new feature to your sales materials. By reselling Ad Manager through GoHighLevel, you can deepen client relationships, increase retention, and expand monthly recurring revenue with a scalable, white-labeled ad solution.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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