How to Use GoHighLevel Order Workflow Triggers Correctly
When you are automating sales processes in ClickUp or any CRM, understanding how order events fire inside GoHighLevel is essential for clean workflows and accurate reporting. This guide explains the difference between the Order Submitted and Order Form Submission workflow triggers in GoHighLevel and shows you how to choose the right one for each automation.
The information below is based on the official documentation from the GoHighLevel help center and focuses on practical, step-by-step usage in real accounts.
Overview of GoHighLevel Order Triggers
Inside the workflow builder, GoHighLevel provides multiple e‑commerce related triggers. Two of them sound similar but behave differently:
- Order Submitted – the trigger for confirmed, paid orders.
- Order Form Submission – the trigger for any form attempt, including abandoned or unpaid checkouts.
Choosing the wrong trigger can lead to incorrect emails, broken nurture sequences, or customers being tagged as buyers when their cards actually failed. Understanding these differences will help you build reliable automations in GoHighLevel.
Understanding the GoHighLevel “Order Submitted” Trigger
The Order Submitted trigger is designed to fire only after an order has been successfully created in GoHighLevel. This generally means a payment has gone through and the system recognizes the order as completed.
When the GoHighLevel Order Submitted Trigger Fires
According to the official documentation, this trigger activates in these situations:
- A customer finishes the checkout process on a GoHighLevel order form or funnel step.
- The payment is processed successfully by the connected payment gateway.
- An order record is created in the sub-account with valid transaction details.
If any part of that flow fails (for example, the card is declined), the Order Submitted trigger will not fire. This makes it a safe choice for post-purchase flows.
Best Use Cases for GoHighLevel Order Submitted
Use this trigger whenever your automation must run only for confirmed buyers. Typical workflows include:
- Sending a receipt or invoice email.
- Delivering digital products or membership access.
- Starting onboarding sequences for paid programs.
- Creating internal notifications for your team about new clients.
- Updating CRM fields that indicate customer instead of lead.
Because it only runs for completed payments, this trigger is ideal for revenue tracking and purchase-based segmentation in GoHighLevel.
Understanding the GoHighLevel “Order Form Submission” Trigger
The Order Form Submission trigger works earlier in the checkout process. It responds to the form submission event itself, regardless of payment success.
When the GoHighLevel Order Form Submission Trigger Fires
This trigger is designed to activate in these types of situations:
- A visitor submits an order form with their details, even if the payment fails afterward.
- A contact attempts to purchase but abandons after entering card data.
- An order form is used as a lead capture method and not strictly as a payment form.
Because it does not verify that the payment was successful, it can be triggered by both buyers and non-buyers.
Best Use Cases for GoHighLevel Order Form Submission
Use the order form submission trigger in GoHighLevel for workflows that care more about intent than confirmed payment:
- Cart abandonment follow-up emails or SMS reminders.
- Lead qualification sequences for people who showed buying intent.
- Internal alerts to sales reps when a high-ticket form is submitted.
- Capturing additional information before payment, such as questionnaire responses.
- Retargeting campaigns based on checkout attempts.
This trigger is especially useful when you want to nurture or rescue incomplete orders without labeling them as paying customers yet.
Key Differences Between GoHighLevel Order Triggers
To choose the correct trigger in GoHighLevel, focus on what each event actually means in the customer journey.
Functional Comparison
- Order Submitted
- Fires only on successful payment and order creation.
- Represents confirmed revenue.
- Safe for product access, fulfillment, and onboarding.
- Order Form Submission
- Fires when the form is submitted, even if payment fails.
- Represents intent or an attempt to buy.
- Best for remarketing, recovery, and sales follow-up.
A common mistake is using Order Form Submission for product delivery workflows. Doing so may grant access to people whose payments never succeeded. Always reserve Order Submitted for workflows that depend on confirmed payments in GoHighLevel.
How to Configure Order Submitted Workflows in GoHighLevel
Follow these steps to build a basic post-purchase automation using the Order Submitted trigger.
Step-by-Step Setup
- Open your sub-account in GoHighLevel and go to Automation > Workflows.
- Click + Create Workflow and choose Start from Scratch (or select a template if available).
- Click Add New Trigger at the top of the workflow canvas.
- From the trigger list, select Order Submitted.
- Configure any available filters, such as specific products, funnels, or pipelines tied to the order.
- Save the trigger settings.
- Add actions such as:
- Send Email – a purchase confirmation message.
- Add Tag – e.g., “Customer – Product A”.
- Add to Workflow – start a longer onboarding sequence.
- Notify User – alert your fulfillment or sales team.
- Turn the workflow ON when testing is complete.
Always test your GoHighLevel funnel or order form with a real (or test) transaction to confirm that the workflow fires only on successful orders.
How to Configure Order Form Submission Workflows in GoHighLevel
Next, create a workflow that reacts to Order Form Submission for recovery and follow-up automations.
Step-by-Step Setup
- Inside your GoHighLevel sub-account, go to Automation > Workflows.
- Click + Create Workflow and choose Start from Scratch.
- Click Add New Trigger on the workflow canvas.
- Select Order Form Submission from the trigger list.
- Apply filters for specific forms, funnels, or products if needed.
- Save the trigger.
- Add follow-up actions, such as:
- Wait (e.g., 15–30 minutes) to allow for payment completion.
- If/Else condition based on tags or purchase status.
- Send SMS or Send Email as a gentle reminder to finish checkout.
- Add Tag like “Checkout Started” for remarketing segments.
- Enable the workflow and run test submissions with failed or incomplete payments to validate behavior.
This configuration helps you distinguish between contacts who only submitted a form and those who later appear in your system with a completed order.
Best Practices for GoHighLevel Order Automation
To keep your automations clean and accurate in GoHighLevel, follow these guidelines:
- Separate buyer and non-buyer flows – use Order Submitted for confirmed buyers and Order Form Submission for checkout attempts.
- Use clear tagging – for example, “Order – Attempted” vs. “Order – Completed”.
- Avoid double communication – add conditions so that customers who already completed payment do not get abandoned-cart messages.
- Monitor analytics – check conversion rates between form submissions and orders to improve your funnel.
- Document your logic – keep notes in your workflows so any team member can understand which trigger was chosen and why.
Where to Learn More About GoHighLevel Order Triggers
If you need deeper technical details about how each event is defined, review the original documentation from the GoHighLevel help center at this official article on order triggers.
For strategic funnel design, CRM architecture, and broader GoHighLevel implementation support, you can also explore resources and consulting services available at Consultevo.
By selecting the correct trigger for each automation, you ensure that GoHighLevel workflows stay accurate, customers receive the right communication at the right time, and your sales data remains reliable across all reporting tools.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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